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Spot and Tango

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All Spot and Tango ads & funnels →Meta Ad Library

Days running

28 days

Funnel score

75/100

Page speed

68/100

The ad

UnKibble is fresh dog food that doesn't take up your freezer and is 40% less than other brands! Your dog will love it or your money back.

Save 50% on with code SPOT50

Shop now

Angle: Value proposition + quality assurance (fresh food at lower price with money-back guarantee)Hook: Price/discount offer (50% savings code)Format: Image ad with promotional overlay

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The funnel behind it

Offer: THIS WEEK ONLY GET 50% OFF

Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has strong social proof with media mentions (CNN, Forbes, USA Today), customer testimonials with 5-star ratings, clear value proposition around affordability and quality ingredients, and multiple CTAs throughout. The page effectively communicates the core benefit (40% savings vs. fresh frozen) with visual comparisons and includes trust signals like veterinary approval and a 14-day risk-free trial. However, the page has notable weaknesses: the headline doesn't directly reference the 50% discount mentioned in the ad, creating message mismatch; the page speed score of 68 is below optimal; and while mobile-responsive, some sections could be more optimized for smaller screens. The offer clarity is good but could be more prominent above the fold.

What this funnel does right. Steal these.

Social proof: Excellent social proof with media logos (CNN, Forbes, USA Today, TechCrunch), 85M+ meals served metric, customer testimonials with 5-star ratings, and veterinary endorsement from Dr. Stephanie Liff.
Call to action: Multiple clear CTAs throughout ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual prominence using contrasting blue buttons.
Trust signals: Strong trust signals including veterinary approval, media mentions, customer testimonials, 14-day risk-free trial guarantee, and clear ingredient transparency with comparisons to traditional kibble.
Offer clarity: The 50% discount is clearly stated at the top, and the 40% savings vs. frozen is well-explained with visual comparisons, though the primary offer could be more prominent.
Page speed: PageSpeed score of 68 indicates room for improvement; the page loads but could be faster for optimal conversion, particularly on mobile devices.
Mobile experience: The page appears responsive with stacked layouts and touch-friendly buttons, though some sections could be better optimized for mobile viewing and the modal popup is appropriately sized.
Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is compelling but doesn't directly mention the discount offer from the ad, creating a disconnect.

Full breakdown

Call to action8/10

Multiple clear CTAs throughout ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual prominence using contrasting blue buttons.

Page speed7/10

PageSpeed score of 68 indicates room for improvement; the page loads but could be faster for optimal conversion, particularly on mobile devices.

Trust signals8/10

Strong trust signals including veterinary approval, media mentions, customer testimonials, 14-day risk-free trial guarantee, and clear ingredient transparency with comparisons to traditional kibble.

Mobile experience7/10

The page appears responsive with stacked layouts and touch-friendly buttons, though some sections could be better optimized for mobile viewing and the modal popup is appropriately sized.

Headline7/10

The headline 'Human-Grade Dog Food At An Affordable Price' is compelling but doesn't directly mention the discount offer from the ad, creating a disconnect.

Social proof9/10

Excellent social proof with media logos (CNN, Forbes, USA Today, TechCrunch), 85M+ meals served metric, customer testimonials with 5-star ratings, and veterinary endorsement from Dr. Stephanie Liff.

Message match6/10

The ad emphasizes '50% off with code SPOT50' but the landing page headline focuses on 'affordable price' without prominently featuring the specific discount code or percentage in the main headline.

Offer clarity8/10

The 50% discount is clearly stated at the top, and the 40% savings vs. frozen is well-explained with visual comparisons, though the primary offer could be more prominent.

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score