Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
UnKibble — Try for 50% Off Today 🐶
Shop nowThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 4.7/5 star ratings, 102M+ meals served) and clearly communicates the core value proposition of fresh, human-grade dog food at 40% less cost than frozen alternatives. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a critical weakness: the 42 PageSpeed score indicates severe performance issues that will hurt conversion rates and user experience, particularly on mobile. The mobile experience appears reasonably optimized visually, but the underlying speed problems undermine the otherwise strong CRO fundamentals. Multiple CTAs with varying copy ("GET STARTED," "TRY UNKIBBLE," "SEE PLANS & PRICING") could create decision friction, though the primary CTA is prominent above the fold.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals present: vet endorsement with credentials, USDA meats certification, vet-nutritionist developed claim, 4.7/5 star rating from 2,200+ reviews, and recognition from major media outlets.
- Social proof: The page features extensive social proof including 2,200+ reviews, 102M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials with photos, and a vet endorsement from Dr. Stephanie Liff.
- Offer clarity: The 50% off discount is prominently displayed at the top, and the value proposition of saving 40% vs. fresh frozen is clearly quantified with a $1,000/year savings example.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the primary benefit and differentiator, supported by the 4.7/5 star rating immediately below.
- Message match: The ad promises '50% Off Today' and the page immediately confirms this with 'ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT,' creating strong message alignment.
- Call to action: Primary CTA 'GET STARTED' is prominent and action-oriented, but the page uses multiple CTA variations ('TRY UNKIBBLE,' 'SEE PLANS & PRICING') which may create decision friction.
- Mobile experience: The layout appears mobile-optimized with stacked sections, readable text, and appropriately sized CTAs, though the underlying performance issues may impact the experience.
Where it's weak
- Page speed: PageSpeed score of 42 indicates poor performance with likely slow load times, which significantly impacts user experience and conversion rates.
Full breakdown
Primary CTA 'GET STARTED' is prominent and action-oriented, but the page uses multiple CTA variations ('TRY UNKIBBLE,' 'SEE PLANS & PRICING') which may create decision friction.
PageSpeed score of 42 indicates poor performance with likely slow load times, which significantly impacts user experience and conversion rates.
Multiple trust signals present: vet endorsement with credentials, USDA meats certification, vet-nutritionist developed claim, 4.7/5 star rating from 2,200+ reviews, and recognition from major media outlets.
The layout appears mobile-optimized with stacked sections, readable text, and appropriately sized CTAs, though the underlying performance issues may impact the experience.
The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the primary benefit and differentiator, supported by the 4.7/5 star rating immediately below.
The page features extensive social proof including 2,200+ reviews, 102M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials with photos, and a vet endorsement from Dr. Stephanie Liff.
The ad promises '50% Off Today' and the page immediately confirms this with 'ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT,' creating strong message alignment.
The 50% off discount is prominently displayed at the top, and the value proposition of saving 40% vs. fresh frozen is clearly quantified with a $1,000/year savings example.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.