Spot and Tango
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The ad
Take 50% OFF your first trial + Personalized Plan for Your Pup! 🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
UnKibble — Try for 50% Off Today 🐶
Shop nowThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 104M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition of fresh dog food at 40% less cost than competitors. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a moderate PageSpeed score of 56, which could impact mobile conversion rates, and the primary CTA "GET STARTED" is somewhat generic rather than action-oriented around the specific 50% discount offer mentioned in the ad.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including veterinary endorsement, USDA meats callout, 'Made in the USA' badge, media credibility logos, and detailed comparison showing superiority over traditional kibble.
- Social proof: Extensive social proof including 4.7/5 stars (2,200+ reviews), 104M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
- Offer clarity: The 50% discount is prominently displayed at the top, and the 40% savings vs. frozen fresh is clearly quantified with specific dollar amounts ($1,000/year for medium dogs).
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it doesn't explicitly mention the 50% discount that's the primary offer.
- Message match: The page aligns well with the ad's core messages (50% off, whole food ingredients, 40% savings, vet-developed, made in USA), though the discount emphasis is less prominent in the main headline.
- Call to action: Multiple CTAs present ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') are clear and action-oriented, but 'GET STARTED' doesn't reinforce the discount offer from the ad.
- Mobile experience: The page appears mobile-responsive with stacked layouts and appropriately sized touch targets, though the PageSpeed score of 56 suggests potential mobile performance issues.
Full breakdown
Multiple CTAs present ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') are clear and action-oriented, but 'GET STARTED' doesn't reinforce the discount offer from the ad.
PageSpeed score of 56 indicates moderate performance issues that could impact mobile user experience and conversion rates.
Strong trust signals including veterinary endorsement, USDA meats callout, 'Made in the USA' badge, media credibility logos, and detailed comparison showing superiority over traditional kibble.
The page appears mobile-responsive with stacked layouts and appropriately sized touch targets, though the PageSpeed score of 56 suggests potential mobile performance issues.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it doesn't explicitly mention the 50% discount that's the primary offer.
Extensive social proof including 4.7/5 stars (2,200+ reviews), 104M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
The page aligns well with the ad's core messages (50% off, whole food ingredients, 40% savings, vet-developed, made in USA), though the discount emphasis is less prominent in the main headline.
The 50% discount is prominently displayed at the top, and the 40% savings vs. frozen fresh is clearly quantified with specific dollar amounts ($1,000/year for medium dogs).
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
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179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.