Frøya Organics
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The ad
The women who look incredible at 70 didn't start at 70. They started at 55. Or 52. Or 48. When it still felt early. When the changes were subtle enough to ignore but real enough to feel. They didn't obsess over it. They just made one decision differently than everyone else. They stopped trying to go back. And started preparing to go forward. Here's what nobody explains about skin in your fifties: the choices you make right now are not about how you look this week. They're about what your skin has to work with at 68. At 74. At 80, when you're still running, still traveling, still walking into a room and owning it. Skin density doesn't collapse overnight. Collagen production doesn't switch off. Barrier strength doesn't vanish. These are slow processes. Gradual. And they respond to what you do consistently, right now, while they're still happening. Most skincare is designed to undo. To reverse. To chase a decade that's behind you. The women who age beautifully aren't chasing anything. They're investing. There's a difference between a moisturizer that sits on your skin and an active botanical formula that gives your barrier something to actually rebuild with. The difference isn't how it feels on day one. It's what your skin looks like in year three, year five, year ten. Frøya was built on that principle. Zero water. Zero fillers. Nothing that dilutes the result. Wild-harvested arctic botanicals, cold-pressed organic oils, a beeswax base that works with your skin's own lipid structure. Every ingredient earns its place because every drop matters when you're building something that's supposed to last. ✅ 73% reduction in fine lines within 8 weeks ✅ 91% of users reported visibly firmer, plumper skin ✅ 500,000+ women have already made the switch Your skin at 70 is being shaped by what you do today. Not dramatically. Not urgently. Just steadily, the way all the best investments work. 60 days. Love it or your money back 👇
Finally, the right promise.
Shop nowThe funnel behind it
Offer: 46% OFF - Pick your biggest skin concerns & save extra! 60 days money back guarantee
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a sophisticated, narrative-driven landing page with strong message-to-ad alignment and clear offer presentation. The page leverages emotional storytelling about aging gracefully and long-term skin investment, which matches the ad's premium positioning. The 46% discount offer is prominent with multiple entry points via concern-selection buttons. However, the page has two significant weaknesses: (1) PageSpeed score of 48 is critically low and will harm conversions, especially on mobile; (2) Social proof is embedded in ad copy but not prominently displayed as page elements—adding visible testimonials, review counts, or trust badges would strengthen credibility. The mobile experience appears solid, and message match is excellent. The page would benefit from performance optimization and more visible social proof elements.
What this funnel does right. Steal these.
- Mobile experience: Page appears mobile-responsive with full-width buttons and readable text hierarchy. Selection buttons are appropriately sized for touch. Layout adapts well to vertical scrolling. No obvious mobile usability issues in visible sections.
- Message match: Excellent alignment between ad and page. Ad's narrative about investing in skin for the future, botanical formulations, and long-term results directly matches page messaging. The 46% discount offer is prominently featured. Concern-selection buttons match ad's positioning around specific skin issues.
- Offer clarity: 46% discount offer is clearly presented with multiple selection buttons for different skin concerns. Money-back guarantee (60 days) is mentioned. Price not visible in screenshots but discount structure is explicit.
- Call to action: "Shop now" is clear and action-oriented. Multiple entry points via concern-selection buttons create engagement. However, CTA could be more benefit-driven (e.g., "Get 46% Off" or "Start My Skin Investment") to reinforce the offer.
- Headline: "Finally, the right promise" is intriguing and positions against competitor claims, but somewhat abstract. Works well for brand positioning but could be more specific about the benefit (e.g., mentioning age or skin results).
Where it's weak
- Page speed: PageSpeed score of 48 is below acceptable threshold (target 75+). This significantly impacts user experience, bounce rate, and conversion. Slow load times will hurt conversion rates, especially on mobile.
Full breakdown
"Shop now" is clear and action-oriented. Multiple entry points via concern-selection buttons create engagement. However, CTA could be more benefit-driven (e.g., "Get 46% Off" or "Start My Skin Investment") to reinforce the offer.
PageSpeed score of 48 is below acceptable threshold (target 75+). This significantly impacts user experience, bounce rate, and conversion. Slow load times will hurt conversion rates, especially on mobile.
Brand positioning and ingredient transparency (zero water, zero fillers, wild-harvested botanicals) builds trust. 60-day money-back guarantee is present. However, no visible security badges, certifications, or third-party validation in captured sections. Missing elements like customer reviews, awards, or press mentions that would strengthen trust.
Page appears mobile-responsive with full-width buttons and readable text hierarchy. Selection buttons are appropriately sized for touch. Layout adapts well to vertical scrolling. No obvious mobile usability issues in visible sections.
"Finally, the right promise" is intriguing and positions against competitor claims, but somewhat abstract. Works well for brand positioning but could be more specific about the benefit (e.g., mentioning age or skin results).
Ad copy includes strong stats (73% reduction in fine lines, 91% firmer/plumper skin, 500,000+ women switched) but these are embedded in ad text, not displayed as page elements. No visible testimonials, reviews, or trust badges in the captured page sections. Social proof exists but isn't prominently featured on the landing page itself.
Excellent alignment between ad and page. Ad's narrative about investing in skin for the future, botanical formulations, and long-term results directly matches page messaging. The 46% discount offer is prominently featured. Concern-selection buttons match ad's positioning around specific skin issues.
46% discount offer is clearly presented with multiple selection buttons for different skin concerns. Money-back guarantee (60 days) is mentioned. Price not visible in screenshots but discount structure is explicit.
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