Frøya Organics
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The ad
💛 The Anti-Aging Ingredient You’ve Never Heard Of … ❌ Retinol = skin thinning ❌ Hyaluronic acid = dehydration ❌ Store-bought creams = oil waste toxins 🟡 But Arctic plants? Criminally overlooked. Arnica locks in hydration, boosts collagen, and improves elasticity. Sea buckthorn activates stem cells and rejuvenates the skin barrier. Calendula soothes the skin, eliminates redness, and fades dark circles. Made with just Arctic botanicals + organic beeswax. If you don’t see visible results, you’ll get your money back. That’s our 60-day promise.
Side effect: Younger skin
Shop nowThe funnel behind it
Offer: 46% OFF - Pick your biggest concerns & save extra
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page captures a discount-driven entry point with personalized concern selection, but suffers from critical gaps in social proof and trust signals. The page speed (48) is problematic and will hurt conversions. While the offer is clear and the mobile layout is solid, the page doesn't leverage the compelling ingredient story from the ad. The absence of testimonials, reviews, or trust badges for a skincare product is a major missed opportunity. The concern-based button selection is clever for segmentation but doesn't lead to an obvious purchase CTA in the visible sections. The page appears to be an intermediate step rather than a complete conversion funnel.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. The Froiya logo and buttons are appropriately sized for mobile interaction.
- Offer clarity: 46% off discount is prominently displayed with clear call-to-action buttons. The personalization angle (pick your biggest concerns) adds clarity to what discount applies to.
- Call to action: Multiple orange buttons with clear CTAs ("FINE LINES, WRINKLES, DARK CIRCLES" etc.) are prominent and action-oriented. However, the primary CTA text doesn't explicitly say "Shop now" or similar on visible buttons—they're concern-based selectors rather than purchase CTAs.
- Headline: "WANT 46% OFF?" is direct and benefit-driven. However, it's transactional rather than emotional. The ad headline "Side effect: Younger skin" is more compelling but doesn't appear on the landing page itself.
Where it's weak
- Social proof: No visible social proof elements detected on the captured sections. No testimonials, reviews, ratings, user counts, or trust badges are shown. This is a significant weakness for a skincare product claiming results.
- Page speed: PageSpeed score of 48 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates, especially on mobile devices where most traffic likely originates.
- Trust signals: The ad mentions a 60-day money-back guarantee, which is trust-building. However, the landing page shows no visible trust signals, security badges, certifications, or company credentials. The brand name (Froiya) is present but no additional trust markers are evident in captured sections.
Full breakdown
Multiple orange buttons with clear CTAs ("FINE LINES, WRINKLES, DARK CIRCLES" etc.) are prominent and action-oriented. However, the primary CTA text doesn't explicitly say "Shop now" or similar on visible buttons—they're concern-based selectors rather than purchase CTAs.
PageSpeed score of 48 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates, especially on mobile devices where most traffic likely originates.
The ad mentions a 60-day money-back guarantee, which is trust-building. However, the landing page shows no visible trust signals, security badges, certifications, or company credentials. The brand name (Froiya) is present but no additional trust markers are evident in captured sections.
Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. The Froiya logo and buttons are appropriately sized for mobile interaction.
"WANT 46% OFF?" is direct and benefit-driven. However, it's transactional rather than emotional. The ad headline "Side effect: Younger skin" is more compelling but doesn't appear on the landing page itself.
No visible social proof elements detected on the captured sections. No testimonials, reviews, ratings, user counts, or trust badges are shown. This is a significant weakness for a skincare product claiming results.
Ad emphasizes Arctic botanicals (Arnica, Sea buckthorn, Calendula) and anti-aging benefits. Landing page focuses on discount personalization rather than ingredient education. The core message (Arctic plants as anti-aging solution) is present but secondary to the discount offer.
46% off discount is prominently displayed with clear call-to-action buttons. The personalization angle (pick your biggest concerns) adds clarity to what discount applies to.
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340dIMAGE“My skin cells are waking up!”
340dVIDEOYour skincare is making you age faster 🤯
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