Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.
UnKibble — Try for 50% Off Today 🐶
Shop nowThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust and clarity around the UnKibble product through strong social proof (82M+ meals served, 4.7/5 star rating, media mentions, vet endorsement), compelling visuals (dog eating food, ingredient showcase), and clear value proposition (40% savings vs. fresh-frozen, human-grade ingredients). The page effectively communicates the offer and uses multiple CTAs strategically. However, it's held back by a below-average PageSpeed score of 59, which impacts mobile experience and conversion potential. The messaging aligns well with the ad, though the page could benefit from faster load times and slightly more prominent discount messaging at the top.
What this funnel does right. Steal these.
- Trust signals: Trust is built through multiple credibility signals: vet endorsement, media features, high review count, 'Made in USA' badge, risk-free 14-day trial, free shipping, and detailed ingredient transparency.
- Social proof: Exceptional social proof including 82.6M+ meals served, 4.7/5 star rating (2,200+ reviews), media mentions (CNN, Forbes, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
- Offer clarity: The 50% discount is prominently displayed at the top, and the 40% savings vs. fresh-frozen is clearly quantified with specific dollar amounts ($1,000/yr for medium dogs).
- Call to action: Multiple well-designed CTAs throughout the page ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear visual hierarchy and contrasting blue buttons that stand out.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-focused, though it could be more specific about the discount or unique value proposition.
- Message match: Strong alignment between ad and page: both emphasize 50% off, whole food ingredients, 40% savings vs. fresh-frozen, vet-developed, and made in USA; page reinforces all key ad claims.
- Mobile experience: Page appears mobile-optimized with stacked layout and touch-friendly buttons, though the PageSpeed score of 59 suggests performance issues that impact mobile experience.
Full breakdown
Multiple well-designed CTAs throughout the page ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear visual hierarchy and contrasting blue buttons that stand out.
PageSpeed score of 59 indicates below-average performance; page likely has slow load times that could negatively impact conversion rates and user experience.
Trust is built through multiple credibility signals: vet endorsement, media features, high review count, 'Made in USA' badge, risk-free 14-day trial, free shipping, and detailed ingredient transparency.
Page appears mobile-optimized with stacked layout and touch-friendly buttons, though the PageSpeed score of 59 suggests performance issues that impact mobile experience.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-focused, though it could be more specific about the discount or unique value proposition.
Exceptional social proof including 82.6M+ meals served, 4.7/5 star rating (2,200+ reviews), media mentions (CNN, Forbes, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
Strong alignment between ad and page: both emphasize 50% off, whole food ingredients, 40% savings vs. fresh-frozen, vet-developed, and made in USA; page reinforces all key ad claims.
The 50% discount is prominently displayed at the top, and the 40% savings vs. fresh-frozen is clearly quantified with specific dollar amounts ($1,000/yr for medium dogs).
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.