Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
unkibble time with mr prince #spotandtangopartner code PRINCE50 for discount at checkout 💅
🇨🇦 Shipped from Toronto — Now 50% Off!
Shop nowThe funnel behind it
Offer: THIS WEEK ONLY GET 50% OFF
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong social proof with media mentions (CNN, Forbes, USA Today), customer testimonials with 5-star ratings, clear value proposition around affordability and quality ingredients, and multiple CTAs throughout. The page effectively communicates the personalization angle with the quiz and shows pricing transparency. However, it has notable weaknesses: the page speed score of 63 is below optimal, the mobile experience could be smoother given the heavy image content, and while the 50% off offer is prominent at the top, the actual offer clarity could be stronger (no clear expiration date visible, terms unclear). The message match between the ad (50% off, shipped from Toronto) and page is good but the discount code mentioned in the ad isn't prominently featured on the page itself.
What this funnel does right. Steal these.
- Social proof: Strong social proof with media logos (CNN, Forbes, USA Today, TechCrunch), 87M+ meals served metric, customer testimonials with 5-star ratings, and veterinarian endorsement from Dr. Stephanie Liff.
- Call to action: Multiple clear CTAs throughout the page ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual contrast and button design.
- Trust signals: Trust is built through veterinarian endorsement, media mentions, customer testimonials, USDA meats callout, and transparent ingredient information with comparison charts.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' clearly communicates the core value proposition and differentiator.
- Message match: Ad promises 50% off and Toronto shipping; page delivers on the discount offer and is from Spot & Tango (Canadian brand), though the specific discount code isn't prominently featured.
- Mobile experience: Page appears mobile-responsive with stacked layout, but heavy image content and multiple sections may impact scrolling experience on smaller screens.
- Offer clarity: The 50% off offer is prominently displayed at the top, but expiration details and terms are not clearly visible in the captured sections.
Full breakdown
Multiple clear CTAs throughout the page ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual contrast and button design.
PageSpeed score of 63 indicates moderate performance issues; likely due to image-heavy design with multiple high-resolution product and dog photos.
Trust is built through veterinarian endorsement, media mentions, customer testimonials, USDA meats callout, and transparent ingredient information with comparison charts.
Page appears mobile-responsive with stacked layout, but heavy image content and multiple sections may impact scrolling experience on smaller screens.
The headline 'Human-Grade Dog Food At An Affordable Price' clearly communicates the core value proposition and differentiator.
Strong social proof with media logos (CNN, Forbes, USA Today, TechCrunch), 87M+ meals served metric, customer testimonials with 5-star ratings, and veterinarian endorsement from Dr. Stephanie Liff.
Ad promises 50% off and Toronto shipping; page delivers on the discount offer and is from Spot & Tango (Canadian brand), though the specific discount code isn't prominently featured.
The 50% off offer is prominently displayed at the top, but expiration details and terms are not clearly visible in the captured sections.
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
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179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.