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Spot and Tango

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All Spot and Tango ads & funnels →Meta Ad Library

Days running

31 days

Funnel score

73/100

Page speed

57/100

The ad

🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩‍⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve

🇨🇦 Shipped from Toronto — Now 50% Off!

Shop now

Angle: Convenience + Quality + Value - Fresh dog food without refrigeration at half priceHook: Urgency + Discount (Limited time 50% off)Format: Image ad with emoji-heavy text overlay

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The funnel behind it

Offer: THIS WEEK ONLY GET 50% OFF

Visit landing page →

73/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has a clear value proposition with strong social proof (85M+ meals served, media mentions from CNN/Forbes/USA Today, 4.7/5 star reviews), multiple CTAs throughout, and good visual hierarchy with product imagery and customer testimonials. However, it suffers from moderate weaknesses in page speed (57/100), some message-match issues between the ad's "50% Off" emphasis and the page's broader positioning, and the primary CTA could be more action-oriented. The mobile experience appears functional but could be optimized further. Overall, it's a solid conversion-focused page with room for performance improvements.

What this funnel does right. Steal these.

Social proof: Excellent social proof with 85M+ meals served, 4.7/5 star ratings, customer testimonials with photos, media mentions (CNN, Forbes, USA Today, TechCrunch), and vet endorsement from Dr. Stephanie Liff.
Trust signals: Strong trust signals including vet endorsement, USDA meats callout, 14-day risk-free trial, free shipping, and multiple credibility markers throughout the page.
Headline: Strong, benefit-driven headline that clearly communicates the core value proposition of quality at an affordable price point.
Offer clarity: The 50% off offer is prominently displayed at the top, though the specific discount mechanics (first box only) could be clearer earlier in the page.
Call to action: Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') but primary CTA could be more specific and action-oriented (e.g., 'Claim 50% Off' vs 'Get Started').
Mobile experience: Page appears mobile-responsive with stacked layout and readable text, though some sections could benefit from tighter spacing and faster load optimization.

Where it's weak

Page speed: PageSpeed score of 57/100 indicates moderate performance issues; page likely has image optimization and loading speed concerns that could impact conversion rates.

Full breakdown

Call to action7/10

Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') but primary CTA could be more specific and action-oriented (e.g., 'Claim 50% Off' vs 'Get Started').

Page speed5/10

PageSpeed score of 57/100 indicates moderate performance issues; page likely has image optimization and loading speed concerns that could impact conversion rates.

Trust signals8/10

Strong trust signals including vet endorsement, USDA meats callout, 14-day risk-free trial, free shipping, and multiple credibility markers throughout the page.

Mobile experience7/10

Page appears mobile-responsive with stacked layout and readable text, though some sections could benefit from tighter spacing and faster load optimization.

Headline8/10

Strong, benefit-driven headline that clearly communicates the core value proposition of quality at an affordable price point.

Social proof9/10

Excellent social proof with 85M+ meals served, 4.7/5 star ratings, customer testimonials with photos, media mentions (CNN, Forbes, USA Today, TechCrunch), and vet endorsement from Dr. Stephanie Liff.

Message match6/10

Ad emphasizes '50% Off' and 'Shipped from Toronto' but page leads with broader value messaging; the discount offer is present but not the dominant focus throughout the page.

Offer clarity8/10

The 50% off offer is prominently displayed at the top, though the specific discount mechanics (first box only) could be clearer earlier in the page.

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score