Library/pet· ALL

Spot and Tango

Facebook · Instagram · Audience Network · Video

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

31 days

Funnel score

73/100

Page speed

40/100

The ad

Ranking Dog Foods! Watch to see my favorite! @Spot & Tango #unkibble #spotandtango

UnKibble — Try for 50% Off Today 🐶

See details

Angle: Social proof through expert ranking/reviewHook: Curiosity gap (favorite reveal)Format: Video testimonial/ranking

View this ad in Meta Ad Library →

The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

73/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsements, 4.7/5 star reviews, 103M+ meals served) and clearly communicates the core value proposition of fresh, human-grade dog food at 40% savings versus frozen alternatives. The page effectively uses social proof, compelling visuals, and a personalized quiz to engage visitors. However, it's significantly hampered by a poor PageSpeed score of 40, which will hurt mobile conversion rates and user experience. The message match between the ad's "50% Off" offer and the page's prominent "50% OFF" banner is strong, though the page could be more explicit about discount terms and conditions upfront.

What this funnel does right. Steal these.

Trust signals: Strong trust signals throughout: USDA meats certification, vet-nutritionist development, veterinary endorsement, major media features, high review count, risk-free 14-day trial, and free shipping guarantee.
Social proof: Excellent use of multiple proof elements: 4.7/5 star rating (2,200+ reviews), 103M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
Message match: Excellent alignment between ad's '50% Off Today' headline and page's prominent '50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT' banner at the top.
Headline: Strong, benefit-driven headline emphasizing 'Human-Grade' quality and affordability, directly addressing the core customer pain point.
Offer clarity: The 50% discount is prominently displayed at the top, though specific terms (auto-applied at checkout) could be clearer earlier in the funnel.
Call to action: Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual prominence in blue buttons, though primary CTA could be more action-oriented (e.g., 'Claim 50% Off' would reinforce the offer).

Where it's weak

Page speed: PageSpeed score of 40 is critically poor, indicating significant performance issues that will cause high bounce rates and abandoned carts on mobile devices.

Full breakdown

Call to action7/10

Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual prominence in blue buttons, though primary CTA could be more action-oriented (e.g., 'Claim 50% Off' would reinforce the offer).

Page speed2/10

PageSpeed score of 40 is critically poor, indicating significant performance issues that will cause high bounce rates and abandoned carts on mobile devices.

Trust signals9/10

Strong trust signals throughout: USDA meats certification, vet-nutritionist development, veterinary endorsement, major media features, high review count, risk-free 14-day trial, and free shipping guarantee.

Mobile experience6/10

Layout appears mobile-responsive with stacked elements and touch-friendly buttons, but the poor PageSpeed score of 40 severely impacts mobile user experience and load times.

Headline8/10

Strong, benefit-driven headline emphasizing 'Human-Grade' quality and affordability, directly addressing the core customer pain point.

Social proof9/10

Excellent use of multiple proof elements: 4.7/5 star rating (2,200+ reviews), 103M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.

Message match9/10

Excellent alignment between ad's '50% Off Today' headline and page's prominent '50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT' banner at the top.

Offer clarity8/10

The 50% discount is prominently displayed at the top, though specific terms (auto-applied at checkout) could be clearer earlier in the funnel.

More ads from Spot and Tango

View all →

693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score