Library/beauty· US

Frøya Organics

Facebook · Instagram · Audience Network · Video

Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

84 days

Funnel score

60/100

Page speed

32/100

The ad

Packed with sea buckthorn, the legendary ‘liquid gold’ of Viking explorers, Frøya concentrates more than 480 skin revitalizing botanicals into one simple morning to night ritual.

91.18% felt more hydrated

Shop now

Angle: Heritage superfood efficacy with scientific validationHook: Statistical proof (clinical result)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Pick your biggest concerns & save extra! (46% off with concern selection)

Full landing page teardown →Visit landing page →

60/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a gamified discount unlock mechanism (pick your concerns to get 46% off) to drive engagement and data collection. The page is mobile-friendly with clear visual hierarchy and intuitive button design. However, it suffers from critical performance issues (PageSpeed 32) that will significantly harm conversion rates. The disconnect between the ad's product-benefit narrative (sea buckthorn, botanicals, hydration) and the page's discount-mechanics focus creates message misalignment. Most critically, the page lacks social proof elements—no customer testimonials, clinical trial results, or trust indicators despite the URL suggesting a clinical trial page. The specific statistic in the ad (91.18% felt more hydrated) should be prominently displayed on the page to build credibility but is absent from visible sections. The two-step CTA flow (select concerns → shop) may reduce conversion velocity compared to direct purchase options.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons, clear spacing, and readable typography. Buttons are appropriately sized for touch interaction. Good vertical scrolling experience.
Offer clarity: 46% off discount is clearly stated with conditional selection mechanism. Users understand they pick concerns to unlock extra savings. Offer structure is transparent.
Call to action: "Shop now" is clear and action-oriented. However, the primary CTA on page appears to be selecting concern categories rather than immediate purchase, creating a two-step flow that may reduce conversion velocity.
Headline: "WANT 46% OFF?" is direct and attention-grabbing. However, it's generic discount language rather than benefit-driven. Doesn't reinforce the clinical trial credibility implied by URL.

Where it's weak

Page speed: PageSpeed score of 32 is poor. Significant performance issues will impact user experience, increase bounce rate, and reduce conversion likelihood. Critical CRO liability.
Social proof: Minimal social proof visible. Ad mentions "91.18% felt more hydrated" (specific stat) but page doesn't show customer testimonials, reviews, clinical data, or trust badges. URL suggests clinical trial page but evidence not visible in captured sections.
Trust signals: Frøya branding present but limited trust signals. No visible security badges, certifications, clinical trial results, or customer reviews. URL references clinical trial but evidence not shown. Organic/natural positioning implied but not substantiated on visible page sections.

Full breakdown

Call to action7/10

"Shop now" is clear and action-oriented. However, the primary CTA on page appears to be selecting concern categories rather than immediate purchase, creating a two-step flow that may reduce conversion velocity.

Page speed3/10

PageSpeed score of 32 is poor. Significant performance issues will impact user experience, increase bounce rate, and reduce conversion likelihood. Critical CRO liability.

Trust signals5/10

Frøya branding present but limited trust signals. No visible security badges, certifications, clinical trial results, or customer reviews. URL references clinical trial but evidence not shown. Organic/natural positioning implied but not substantiated on visible page sections.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons, clear spacing, and readable typography. Buttons are appropriately sized for touch interaction. Good vertical scrolling experience.

Headline7/10

"WANT 46% OFF?" is direct and attention-grabbing. However, it's generic discount language rather than benefit-driven. Doesn't reinforce the clinical trial credibility implied by URL.

Social proof4/10

Minimal social proof visible. Ad mentions "91.18% felt more hydrated" (specific stat) but page doesn't show customer testimonials, reviews, clinical data, or trust badges. URL suggests clinical trial page but evidence not visible in captured sections.

Message match6/10

Ad emphasizes sea buckthorn, 480 botanicals, and hydration benefits. Page focuses on discount mechanics and concern selection. Disconnect between product story/benefits in ad and discount-driven page experience. Clinical trial angle from URL not evident.

Offer clarity8/10

46% off discount is clearly stated with conditional selection mechanism. Users understand they pick concerns to unlock extra savings. Offer structure is transparent.