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Frøya Organics

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Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

158 days

Funnel score

58/100

Page speed

50/100

The ad

Hang on to your hats, ladies — this story is WILD 🤪 I mean, as wild as it can get for a 43-year-old woman who’s spent every penny she had on skincare to fix her aging, acne filled skin… So, here’s what happened. About a year ago, I started to feel my skin get really dry and it turned red, flaky and wrinkles started showing everywhere… Every single day I felt like I spotted a new problem when I checked my skin in the mirror. You see, as a young woman I used to proudly go out without wearing makeup… People would tell me that I was glowing and people thought I was younger than my friends… Now, I felt like I needed to spend 30 min+ putting on makeup to look semi-presentable before a social setting It really affected my confidence…! I had to do something about it…I started trying all the skincare trends — thousands of dollars spent… And what happened? It made it all worse. I felt like I was completely out of luck… whatever I did to my skin it just got worse That was until I met a good friend from college… She used to be one of the girls I used to go out with back then, and people always thought she was my older sister Now… it seemed quite the opposite, she had a youthful glow while I felt like a grey old hag… But what she told me really surprised me… she told me that when it comes to skincare it’s not about stopping acne, increasing elasticity or whitening the skin to remove age spots… She said it was this one thing that controlled all the other things She had stopped using all her skincare and stopped washing her skin all the time… Then she had used a 20-second minimal skincare system with just 3 natural balms. This way she built up her skin barrier again, and the skin itself corrected all the problems with her skin. I asked her to let me try hers, but she said that I should buy my own as a real adult LOL 🤪 Luckily she gave me a secret link with a 25% discount and a money back guarantee if I didn’t like them! I got the system a little later and I was surprised by how small they were, but as she told me — these balms are 100% active ingredients while most skincare is 70-90% water, fillers and nasty chemicals… And lo and behold… the very first night I used them I felt my skin growing healthy again. I know it’s a weird thing to say, but it felt like my skin cells were waking up! Now, a week later, my skin glows, is supple and dewy. It’s like I’m 29 again! The secret link she gave me with 25% is still active (for now), and you can use it here: https://froyaorganics.com/pages/froya-organics-hyper-potent-arctic-balms-for-mature-skin

“My skin cells are waking up!”

Shop now

Angle: Social proof + transformation story (peer recommendation from relatable friend)Hook: Curiosity/intrigue with dramatic opening ('this story is WILD') + before/after contrastFormat: Image ad with long-form testimonial copy

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The funnel behind it

Offer: 46% off (discount unlocked by selecting skin concerns)

Visit landing page →

58/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page attempts to convert via a personalized discount offer but suffers from critical issues. The primary problem is message-to-page mismatch: the ad promises a 25% 'secret link' discount, but the page offers 46% off through a concern-selection quiz. This discrepancy creates confusion and reduces trust. The page lacks social proof entirely—no reviews, ratings, or testimonials visible despite the ad being a first-person testimonial. The CTA flow is indirect; users must select concerns before accessing the discount, adding friction. PageSpeed score of 50 is concerning and will hurt mobile conversions. The page does have good mobile layout and clear headline, but without trust signals, social proof, or clear offer alignment with the ad, conversion rates will likely suffer. The concern-selection mechanism may provide personalization value but delays the primary conversion action.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons and readable text. Vertical stacking works well for mobile. No obvious mobile usability issues in captured sections.
Headline: Strong emotional headline 'WANT 46% OFF?' is attention-grabbing and benefit-driven. Matches ad promise of discount. Clear value proposition.
Offer clarity: 46% off is clearly stated at top. However, the actual offer mechanism is unclear—users must select concerns to unlock discount, creating friction. The 25% mentioned in ad copy doesn't match the 46% on page.

Where it's weak

Social proof: Minimal social proof visible. Ad contains first-person testimonial but page itself shows no reviews, ratings, testimonials, user counts, or trust badges. No visible social proof elements on the captured page sections.
Trust signals: Limited trust signals. No visible customer reviews, certifications, guarantees, or brand credentials on captured sections. Ad mentions 'money back guarantee' but not visible on page. No trust badges or social proof to validate claims.
Page speed: PageSpeed score of 50 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates, especially on mobile devices.
Message match: Significant mismatch: Ad promises 25% discount with 'secret link,' but page offers 46% off for selecting concerns. Ad narrative about skin barrier repair and 3 natural balms is not reflected on visible page sections. Discount mechanism differs substantially.

Full breakdown

Call to action6/10

Multiple CTAs present (concern selection buttons, 'I want to pay full price' link). Primary action is unclear—users must select concerns first before proceeding. No clear 'Shop Now' or checkout button visible in captured sections.

Page speed5/10

PageSpeed score of 50 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates, especially on mobile devices.

Trust signals4/10

Limited trust signals. No visible customer reviews, certifications, guarantees, or brand credentials on captured sections. Ad mentions 'money back guarantee' but not visible on page. No trust badges or social proof to validate claims.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons and readable text. Vertical stacking works well for mobile. No obvious mobile usability issues in captured sections.

Headline8/10

Strong emotional headline 'WANT 46% OFF?' is attention-grabbing and benefit-driven. Matches ad promise of discount. Clear value proposition.

Social proof3/10

Minimal social proof visible. Ad contains first-person testimonial but page itself shows no reviews, ratings, testimonials, user counts, or trust badges. No visible social proof elements on the captured page sections.

Message match5/10

Significant mismatch: Ad promises 25% discount with 'secret link,' but page offers 46% off for selecting concerns. Ad narrative about skin barrier repair and 3 natural balms is not reflected on visible page sections. Discount mechanism differs substantially.

Offer clarity7/10

46% off is clearly stated at top. However, the actual offer mechanism is unclear—users must select concerns to unlock discount, creating friction. The 25% mentioned in ad copy doesn't match the 46% on page.