Spot and Tango
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The ad
🐶 Try UnKibble for 50% off with code SPOT50 at spotandtango.com @Spot & Tango #spotandtango #unkibble #dogfood
UnKibble — Try for 50% Off Today 🐶
See detailsThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust and clarity around the UnKibble product through strong social proof (81M+ meals served, 4.7/5 star reviews, media mentions, vet endorsement), compelling visuals, and a clear value proposition (40% savings vs. fresh frozen). The page effectively communicates the offer and personalizes the experience through a quiz. However, the page is hampered by a poor PageSpeed score of 57, which significantly impacts mobile experience and conversion potential. The CTA messaging could be more direct about the 50% discount incentive, and the mobile optimization appears adequate but not exceptional given the speed issues.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including veterinary endorsement, media credibility badges, customer testimonials with photos, 14-day risk-free trial, and free shipping guarantee.
- Social proof: Extensive social proof including 4.7/5 stars (2,200+ reviews), 81M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
- Offer clarity: The 50% discount is prominently displayed at the top and automatically applied at checkout, with clear pricing shown ($0.53/meal vs $1.06 for competitors).
- Call to action: Multiple clear CTAs ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') with good visual prominence, though primary CTA doesn't explicitly reference the discount.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-focused, though it doesn't explicitly mention the 50% discount offer.
- Message match: The ad promises 50% off and the page delivers with prominent discount messaging at top and throughout, though the primary CTA could more directly emphasize the discount incentive.
- Mobile experience: Layout appears mobile-responsive with stacked sections and appropriately sized buttons, but PageSpeed score of 57 indicates significant mobile performance issues.
Where it's weak
- Page speed3/10
PageSpeed score of 57 is well below the 90+ benchmark, indicating poor loading performance that will negatively impact mobile conversions and user experience.
Full breakdown
Multiple clear CTAs ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') with good visual prominence, though primary CTA doesn't explicitly reference the discount.
PageSpeed score of 57 is well below the 90+ benchmark, indicating poor loading performance that will negatively impact mobile conversions and user experience.
Strong trust signals including veterinary endorsement, media credibility badges, customer testimonials with photos, 14-day risk-free trial, and free shipping guarantee.
Layout appears mobile-responsive with stacked sections and appropriately sized buttons, but PageSpeed score of 57 indicates significant mobile performance issues.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-focused, though it doesn't explicitly mention the 50% discount offer.
Extensive social proof including 4.7/5 stars (2,200+ reviews), 81M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
The ad promises 50% off and the page delivers with prominent discount messaging at top and throughout, though the primary CTA could more directly emphasize the discount incentive.
The 50% discount is prominently displayed at the top and automatically applied at checkout, with clear pricing shown ($0.53/meal vs $1.06 for competitors).
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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