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Spot and Tango

Facebook · Instagram · Audience Network · Video

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

123 days

Funnel score

79/100

Page speed

57/100

The ad

🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩‍⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.

UnKibble — Try for 50% Off Today 🐶

Learn more

Angle: Convenience + Quality + Value - Fresh dog food without refrigeration at half the priceHook: Urgency + Discount (Limited time 50% off)Format: Video

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The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

79/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 81M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh dog food at 40% less cost). The page is well-structured with strong visual hierarchy, compelling product photography, and multiple CTAs strategically placed. However, it suffers from a moderate PageSpeed score of 57, which could impact mobile conversion rates. The offer clarity is excellent with transparent pricing ($0.53/meal for small dogs), and the personalization angle (quiz-based custom plans) adds engagement. Minor weaknesses include the somewhat generic initial headline and the reliance on multiple CTAs which could dilute focus, though the "GET STARTED" button is appropriately prominent.

What this funnel does right. Steal these.

Trust signals: Strong trust signals include vet endorsement with credentials, major media mentions, high review count and rating, customer testimonials with photos, USDA meats callout, and transparent ingredient information.
Social proof: Page features 4.7/5 star rating (2,200+ reviews), 81M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.
Offer clarity: Pricing is transparent and specific ($0.53/meal starting price), with clear comparison to frozen alternatives and explicit 40% savings claim.
Call to action: Multiple well-designed CTAs ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') with strong visual contrast in blue; primary CTA is appropriately prominent and action-oriented.
Message match: Page strongly aligns with ad messaging: 50% off offer is prominently displayed at top, whole food ingredients emphasized, 40% savings vs. fresh-frozen highlighted, vet-developed and customization mentioned.
Mobile experience: Layout appears mobile-responsive with stacked elements and readable text, though the moderate PageSpeed score suggests potential mobile performance issues.
Headline: Main headline 'Human-Grade Dog Food At An Affordable Price' is clear but somewhat generic; the subheading about whole food ingredients and freshness is more compelling.

Full breakdown

Call to action8/10

Multiple well-designed CTAs ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') with strong visual contrast in blue; primary CTA is appropriately prominent and action-oriented.

Page speed6/10

PageSpeed score of 57 indicates moderate performance; this is below ideal for conversion optimization and could negatively impact mobile user experience.

Trust signals9/10

Strong trust signals include vet endorsement with credentials, major media mentions, high review count and rating, customer testimonials with photos, USDA meats callout, and transparent ingredient information.

Mobile experience7/10

Layout appears mobile-responsive with stacked elements and readable text, though the moderate PageSpeed score suggests potential mobile performance issues.

Headline7/10

Main headline 'Human-Grade Dog Food At An Affordable Price' is clear but somewhat generic; the subheading about whole food ingredients and freshness is more compelling.

Social proof9/10

Page features 4.7/5 star rating (2,200+ reviews), 81M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.

Message match8/10

Page strongly aligns with ad messaging: 50% off offer is prominently displayed at top, whole food ingredients emphasized, 40% savings vs. fresh-frozen highlighted, vet-developed and customization mentioned.

Offer clarity9/10

Pricing is transparent and specific ($0.53/meal starting price), with clear comparison to frozen alternatives and explicit 40% savings claim.

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score