Frøya Organics
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The ad
💛 Embrace your natural beauty and feel confident in your skin. Unlock the power of Arctic balms, made with just plants and beeswax: 🌼 Arnica: Stimulates collagen production to smooth wrinkles 🍊 Sea Buckthorn: Powerful antioxidant that enhances skin elasticity 🍯 Beeswax: Locks in moisture and repairs the skin barrier for lasting hydration With the goodness of 100% natural ingredients and never any ❌ Toxic chemicals ❌ Hormone disruptors ❌ Fillers It’s unlike any natural product you’ve ever tried. These Arctic balms really work. If you don’t see visible results in 60 days, you’ll get your money back.
Side effect: Younger skin
Shop nowThe funnel behind it
Offer: 46% discount when you select your biggest skin concerns
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the ad's promise and creates a personalized discount experience by asking users to select their skin concerns. The offer is clear (46% off) and the message match is excellent. However, the page has critical weaknesses: (1) PageSpeed score of 41 is severely problematic and will hurt conversions; (2) Complete absence of social proof (reviews, testimonials, ratings) is a major missed opportunity for a skincare product where trust is paramount; (3) Limited trust signals beyond the money-back guarantee. The multi-step selection process before purchase is engaging but may introduce friction. The mobile experience appears solid, but slow load times will undermine this advantage. To improve CRO, prioritize: fixing page speed, adding customer testimonials/reviews prominently, including trust badges/certifications, and potentially streamlining the path to purchase.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes natural ingredients, wrinkle reduction, and 60-day guarantee. Page immediately delivers on these promises with ingredient callouts and discount offer tied to skin concerns.
- Mobile experience: Layout appears mobile-optimized with stacked buttons and readable text. Orange buttons are appropriately sized for touch targets. Text hierarchy is clear on mobile viewport.
- Headline: "WANT 46% OFF?" is direct and compelling. Creates urgency and curiosity. Matches ad headline intent well. Clear value proposition.
- Offer clarity: 46% discount offer is prominently displayed with clear call-to-action buttons. Discount is contingent on selecting skin concerns, which is transparent. Full price option available for those who decline.
- Call to action: Multiple orange buttons with clear action text ("Shop now" equivalent through category selection). Buttons are visually prominent and easy to identify. However, the multi-step selection process before checkout may reduce conversion velocity.
Where it's weak
- Page speed: PageSpeed score of 41 is poor. This significantly impacts user experience and conversion rates. Slow load times will cause abandonment, particularly on mobile devices.
- Social proof: No visible customer testimonials, reviews, ratings, or trust badges on the captured sections. No user-generated content or social proof elements present. This is a significant weakness for a skincare product.
Full breakdown
Multiple orange buttons with clear action text ("Shop now" equivalent through category selection). Buttons are visually prominent and easy to identify. However, the multi-step selection process before checkout may reduce conversion velocity.
PageSpeed score of 41 is poor. This significantly impacts user experience and conversion rates. Slow load times will cause abandonment, particularly on mobile devices.
Brand logo present (FRØYA). 60-day money-back guarantee mentioned in ad copy. However, no visible trust badges, certifications, security seals, or customer reviews on captured page sections. Limited trust signals for a skincare brand.
Layout appears mobile-optimized with stacked buttons and readable text. Orange buttons are appropriately sized for touch targets. Text hierarchy is clear on mobile viewport.
"WANT 46% OFF?" is direct and compelling. Creates urgency and curiosity. Matches ad headline intent well. Clear value proposition.
No visible customer testimonials, reviews, ratings, or trust badges on the captured sections. No user-generated content or social proof elements present. This is a significant weakness for a skincare product.
Excellent alignment between ad and landing page. Ad emphasizes natural ingredients, wrinkle reduction, and 60-day guarantee. Page immediately delivers on these promises with ingredient callouts and discount offer tied to skin concerns.
46% discount offer is prominently displayed with clear call-to-action buttons. Discount is contingent on selecting skin concerns, which is transparent. Full price option available for those who decline.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.