Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.
UnKibble — Try for 50% Off Today 🐶
See detailsThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong social proof (84M+ meals served, 4.7/5 stars, media mentions from CNN/Forbes/USA Today, customer testimonials, vet endorsement), clear offer messaging (50% off prominently displayed), excellent trust signals (vet-developed, human-grade ingredients, risk-free 14-day trial), and good visual hierarchy with product imagery and comparisons. However, it's significantly hampered by poor mobile performance (PageSpeed 41/100), which is critical for a landing page. The CTA buttons are clear but somewhat generic ("GET STARTED" vs. more compelling action-oriented copy). The page effectively communicates the value proposition and differentiators, but the slow load speed could cause significant conversion loss on mobile devices.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals throughout: vet-developed and approved, human-grade ingredients, no artificial additives, 14-day risk-free trial, free shipping, made in USA, and endorsement from veterinary professional.
- Social proof: Extensive social proof including 84M+ meals served, 4.7/5 star rating with 2,200+ reviews, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials with photos, and vet endorsement from Dr. Stephanie Liff.
- Offer clarity: The 50% off offer is prominently displayed at the top and throughout the page with clear messaging about automatic application at checkout.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' clearly communicates the core value proposition and differentiator.
- Message match: The page aligns well with the ad's core messages about whole food ingredients, 40% savings vs. fresh-frozen, vet-developed formulation, and risk-free trial, though the 50% off offer is the primary focus.
- Call to action: Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') but they're somewhat generic and don't strongly emphasize the limited-time 50% offer.
Where it's weak
- Page speed: PageSpeed score of 41/100 indicates poor loading performance, which is a critical issue for conversion rates and user experience.
- Mobile experience: The page appears to be mobile-responsive in layout, but the PageSpeed score of 41 indicates significant performance issues that would severely impact mobile user experience.
Full breakdown
Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') but they're somewhat generic and don't strongly emphasize the limited-time 50% offer.
PageSpeed score of 41/100 indicates poor loading performance, which is a critical issue for conversion rates and user experience.
Strong trust signals throughout: vet-developed and approved, human-grade ingredients, no artificial additives, 14-day risk-free trial, free shipping, made in USA, and endorsement from veterinary professional.
The page appears to be mobile-responsive in layout, but the PageSpeed score of 41 indicates significant performance issues that would severely impact mobile user experience.
The headline 'Human-Grade Dog Food At An Affordable Price' clearly communicates the core value proposition and differentiator.
Extensive social proof including 84M+ meals served, 4.7/5 star rating with 2,200+ reviews, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials with photos, and vet endorsement from Dr. Stephanie Liff.
The page aligns well with the ad's core messages about whole food ingredients, 40% savings vs. fresh-frozen, vet-developed formulation, and risk-free trial, though the 50% off offer is the primary focus.
The 50% off offer is prominently displayed at the top and throughout the page with clear messaging about automatic application at checkout.
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655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.