Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.
UnKibble — Try for 50% Off Today 🐶
Shop nowThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, customer testimonials, 96M+ meals served) and clearly communicates the core value proposition with strong social proof. The page effectively uses visual hierarchy, compelling product imagery, and a personalization quiz to engage visitors. However, the page is significantly hampered by poor mobile performance (PageSpeed 53), which creates friction in the conversion funnel. The multiple CTAs ("GET STARTED," "SEE PLANS & PRICING," "TRY UNKIBBLE," "TAKE THE QUIZ") dilute focus, and while the offer is prominent at the top, the messaging could be more concise and benefit from faster load times to maximize conversion potential.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals including USDA meats certification, vet-nutritionist development, veterinary endorsement, media credibility badges, customer reviews with photos, and risk-free 14-day trial guarantee.
- Social proof: Exceptional social proof including 4.7/5 stars (2,200+ reviews), 96M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials with photos, and vet endorsement from Dr. Stephanie Liff.
- Offer clarity: The 50% off offer is prominently displayed at the top in a banner and clearly stated throughout the page with automatic application at checkout.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the core value proposition.
- Message match: Strong alignment between ad messaging (50% off, whole food ingredients, 40% savings vs. fresh-frozen, vet-developed) and page content, though the page emphasizes the quiz/personalization more than the ad does.
- Call to action: Multiple CTAs present ('GET STARTED,' 'SEE PLANS & PRICING,' 'TRY UNKIBBLE,' 'TAKE THE QUIZ') create some dilution, though they are visually prominent with good contrast.
Where it's weak
- Page speed: PageSpeed score of 53 is below optimal thresholds; pages should aim for 75+ to minimize bounce rates and maintain conversion momentum.
- Mobile experience: Page appears responsive in layout, but PageSpeed score of 53 indicates significant mobile performance issues that would negatively impact user experience and conversion rates.
Full breakdown
Multiple CTAs present ('GET STARTED,' 'SEE PLANS & PRICING,' 'TRY UNKIBBLE,' 'TAKE THE QUIZ') create some dilution, though they are visually prominent with good contrast.
PageSpeed score of 53 is below optimal thresholds; pages should aim for 75+ to minimize bounce rates and maintain conversion momentum.
Multiple trust signals including USDA meats certification, vet-nutritionist development, veterinary endorsement, media credibility badges, customer reviews with photos, and risk-free 14-day trial guarantee.
Page appears responsive in layout, but PageSpeed score of 53 indicates significant mobile performance issues that would negatively impact user experience and conversion rates.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the core value proposition.
Exceptional social proof including 4.7/5 stars (2,200+ reviews), 96M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials with photos, and vet endorsement from Dr. Stephanie Liff.
Strong alignment between ad messaging (50% off, whole food ingredients, 40% savings vs. fresh-frozen, vet-developed) and page content, though the page emphasizes the quiz/personalization more than the ad does.
The 50% off offer is prominently displayed at the top in a banner and clearly stated throughout the page with automatic application at checkout.
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655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.