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Spot and Tango

Facebook · Instagram · Audience Network · Video

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

31 days

Funnel score

74/100

Page speed

40/100

The ad

Ranking Dog Foods! Watch to see my favorite! @Spot & Tango #unkibble #spotandtango

UnKibble — Try for 50% Off Today 🐶

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Angle: Social proof through expert ranking/reviewHook: Curiosity gap (favorite reveal)Format: Video testimonial/ranking

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The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 4.7/5 star ratings, 135M+ meals served) and clearly communicates the core value proposition of fresh, human-grade dog food at an affordable price. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a critical speed issue (PageSpeed 40) that likely impacts mobile conversion, and the messaging around the 50% discount could be more prominent in the hero section. The page structure is logical with a clear 3-step onboarding flow, but the abundance of CTAs ("See Plans & Pricing," "Get Started," "Try UnKibble," "Take the Quiz") creates some decision friction rather than guiding users toward a single primary action.

What this funnel does right. Steal these.

Trust signals: Strong trust signals throughout: vet-formulated and approved, veterinarian endorsement with credentials, AAFCO certification, major media mentions, high review count (2,200+), 'Made in the USA' badge, and risk-free 14-day trial.
Social proof: Exceptional social proof including 4.7★ rating (2,200+ reviews), 135.8M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, vet endorsement from Dr. Stephanie Liff, and AAFCO certification.
Headline: The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit and is supported by a 4.7/5 star rating with 2,200+ reviews.
Message match: The ad promises '50% Off Today' and the page immediately delivers this offer at the top; the 'human-grade dog food' positioning matches the ad's focus on quality and value.
Offer clarity: The 50% discount is clearly stated at the top, and the value proposition (40% savings vs. fresh frozen, human-grade ingredients) is well-articulated throughout the page.
Call to action: Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble,' 'Take the Quiz') with good visual prominence in blue buttons, but the variety may dilute focus rather than guide users to a single primary action.

Where it's weak

Page speed: PageSpeed score of 40 is poor and well below the 50+ threshold for acceptable performance, likely causing slow load times and increased bounce rates on mobile devices.

Full breakdown

Call to action7/10

Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble,' 'Take the Quiz') with good visual prominence in blue buttons, but the variety may dilute focus rather than guide users to a single primary action.

Page speed4/10

PageSpeed score of 40 is poor and well below the 50+ threshold for acceptable performance, likely causing slow load times and increased bounce rates on mobile devices.

Trust signals9/10

Strong trust signals throughout: vet-formulated and approved, veterinarian endorsement with credentials, AAFCO certification, major media mentions, high review count (2,200+), 'Made in the USA' badge, and risk-free 14-day trial.

Mobile experience6/10

The layout appears mobile-optimized with stacked sections and readable text, but the PageSpeed score of 40 indicates significant performance issues that would negatively impact mobile user experience.

Headline8/10

The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit and is supported by a 4.7/5 star rating with 2,200+ reviews.

Social proof9/10

Exceptional social proof including 4.7★ rating (2,200+ reviews), 135.8M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, vet endorsement from Dr. Stephanie Liff, and AAFCO certification.

Message match8/10

The ad promises '50% Off Today' and the page immediately delivers this offer at the top; the 'human-grade dog food' positioning matches the ad's focus on quality and value.

Offer clarity8/10

The 50% discount is clearly stated at the top, and the value proposition (40% savings vs. fresh frozen, human-grade ingredients) is well-articulated throughout the page.

More ads from Spot and Tango

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score