Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
Ranking Dog Foods! Watch to see my favorite! @Spot & Tango #unkibble #spotandtango
UnKibble — Try for 50% Off Today 🐶
See detailsThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 4.7/5 star ratings, 135M+ meals served) and clearly communicates the core value proposition of fresh, human-grade dog food at an affordable price. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a critical speed issue (PageSpeed 40) that likely impacts mobile conversion, and the messaging around the 50% discount could be more prominent in the hero section. The page structure is logical with a clear 3-step onboarding flow, but the abundance of CTAs ("See Plans & Pricing," "Get Started," "Try UnKibble," "Take the Quiz") creates some decision friction rather than guiding users toward a single primary action.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals throughout: vet-formulated and approved, veterinarian endorsement with credentials, AAFCO certification, major media mentions, high review count (2,200+), 'Made in the USA' badge, and risk-free 14-day trial.
- Social proof: Exceptional social proof including 4.7★ rating (2,200+ reviews), 135.8M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, vet endorsement from Dr. Stephanie Liff, and AAFCO certification.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit and is supported by a 4.7/5 star rating with 2,200+ reviews.
- Message match: The ad promises '50% Off Today' and the page immediately delivers this offer at the top; the 'human-grade dog food' positioning matches the ad's focus on quality and value.
- Offer clarity: The 50% discount is clearly stated at the top, and the value proposition (40% savings vs. fresh frozen, human-grade ingredients) is well-articulated throughout the page.
- Call to action: Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble,' 'Take the Quiz') with good visual prominence in blue buttons, but the variety may dilute focus rather than guide users to a single primary action.
Where it's weak
- Page speed4/10
PageSpeed score of 40 is poor and well below the 50+ threshold for acceptable performance, likely causing slow load times and increased bounce rates on mobile devices.
Full breakdown
Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble,' 'Take the Quiz') with good visual prominence in blue buttons, but the variety may dilute focus rather than guide users to a single primary action.
PageSpeed score of 40 is poor and well below the 50+ threshold for acceptable performance, likely causing slow load times and increased bounce rates on mobile devices.
Strong trust signals throughout: vet-formulated and approved, veterinarian endorsement with credentials, AAFCO certification, major media mentions, high review count (2,200+), 'Made in the USA' badge, and risk-free 14-day trial.
The layout appears mobile-optimized with stacked sections and readable text, but the PageSpeed score of 40 indicates significant performance issues that would negatively impact mobile user experience.
The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit and is supported by a 4.7/5 star rating with 2,200+ reviews.
Exceptional social proof including 4.7★ rating (2,200+ reviews), 135.8M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, vet endorsement from Dr. Stephanie Liff, and AAFCO certification.
The ad promises '50% Off Today' and the page immediately delivers this offer at the top; the 'human-grade dog food' positioning matches the ad's focus on quality and value.
The 50% discount is clearly stated at the top, and the value proposition (40% savings vs. fresh frozen, human-grade ingredients) is well-articulated throughout the page.
More ads from Spot and Tango
View all →
693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.