Library/beauty· US

Beauty From Bees

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Days running

245 days

Funnel score

66/100

Page speed

52/100

The ad

Get a FREE Bottle of our famous Face Oil (Valued at $67) when you buy our night and day serum. What's Included: ✅ 1 Bottle of Day Serum ✅ 1 Bottle NEW Night Serum ✅ 1 FREE Full Sized 2 Oz Bottle of Face Oil ✅ 5 Months of Healthier, Smoother Skin This is a limited-time offer, while supplies last.

Get 1 FREE Full Sized 2 Oz Bottle of Face Oil ($67 Value)

Shop now

Angle: Value stacking with free premium product bonusHook: Free gift incentive with stated monetary valueFormat: Image-based product promotion

View this ad in Meta Ad Library →

The funnel behind it

Offer: FREE Bottle of Face Oil (Valued at $67) when you buy night and day serum bundle. Includes: Day Serum, Night Serum, 2 Oz Face Oil, 5 months of healthier skin. Limited-time offer.

Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively communicates a clear bundle offer with strong message-to-ad alignment and mobile optimization. However, it's undermined by three critical gaps: (1) PageSpeed score of 52 creates friction and abandonment risk, (2) absence of social proof (reviews/testimonials) weakens credibility for a premium skincare product, and (3) CTA language is generic rather than benefit-driven. The offer itself is compelling (free $67 item), but conversion potential is limited by trust signals and technical performance. Recommendations: improve page speed (target 75+), add customer testimonials/ratings, strengthen CTA copy with urgency/benefit language, and include trust badges.

What this funnel does right. Steal these.

Mobile experience: Mobile-optimized layout visible with stacked elements and readable text. Form fields appear accessible. Good use of whitespace for mobile viewing.
Message match: Strong alignment between ad promise (free face oil with serum purchase) and landing page offer. Page reinforces the bundle deal effectively.
Offer clarity: Clear bundle offer with specific product inclusions and value proposition ($67 free item). Checklist format aids comprehension.
Call to action: Clear 'Shop now' CTA with good contrast. Could be more compelling (e.g., 'Claim My Free Gift' or 'Get Bundle Now') to increase urgency.
Headline: Strong headline focusing on free item and monetary value. Could be more benefit-driven (e.g., mention skin results) rather than purely transactional.

Where it's weak

Social proof: Minimal social proof visible. No testimonials, reviews, ratings, or user-generated content shown on landing page. 'Famous' claim in ad lacks substantiation.
Page speed: PageSpeed score of 52 indicates moderate performance issues. Mobile load time likely impacts conversion; below industry standard (70+).

Full breakdown

Call to action7/10

Clear 'Shop now' CTA with good contrast. Could be more compelling (e.g., 'Claim My Free Gift' or 'Get Bundle Now') to increase urgency.

Page speed5/10

PageSpeed score of 52 indicates moderate performance issues. Mobile load time likely impacts conversion; below industry standard (70+).

Trust signals6/10

Basic trust elements present (brand logo, product imagery). Missing: security badges, money-back guarantee, customer reviews, or trust certifications. Privacy notice visible but minimal.

Mobile experience8/10

Mobile-optimized layout visible with stacked elements and readable text. Form fields appear accessible. Good use of whitespace for mobile viewing.

Headline7/10

Strong headline focusing on free item and monetary value. Could be more benefit-driven (e.g., mention skin results) rather than purely transactional.

Social proof4/10

Minimal social proof visible. No testimonials, reviews, ratings, or user-generated content shown on landing page. 'Famous' claim in ad lacks substantiation.

Message match8/10

Strong alignment between ad promise (free face oil with serum purchase) and landing page offer. Page reinforces the bundle deal effectively.

Offer clarity8/10

Clear bundle offer with specific product inclusions and value proposition ($67 free item). Checklist format aids comprehension.