Beauty From Bees
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The ad
Get a FREE Bottle of our famous Face Oil (Valued at $67) when you buy our night and day serum. What's Included: ✅ 1 Bottle of Day Serum ✅ 1 Bottle NEW Night Serum ✅ 1 FREE Full Sized 2 Oz Bottle of Face Oil ✅ 5 Months of Healthier, Smoother Skin This is a limited-time offer, while supplies last.
Get 1 FREE Full Sized 2 Oz Bottle of Face Oil ($67 Value)
Shop nowThe funnel behind it
Offer: Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($75 CAD value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through abundant social proof (876 five-star reviews, 1M+ products sold, visible before/after results), detailed ingredient transparency, and founder messaging. The offer is clear and compelling with multiple CTAs positioned throughout. However, the page suffers from weak mobile optimization (text cramping, layout issues), slow page speed (45/100), and some messaging misalignment with the ad (ad emphasizes the free Face Oil as primary offer, but page leads with the serum trio). The headline is strong but could be more benefit-focused, and the initial CTA button text ("Claim Free Bottle Now") doesn't match the ad's "Shop now" language.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Call to action8/10
- Headline8/10
- Offer clarity8/10
Where it's weak
- Page speed5/10
- Mobile experience5/10
Full breakdown
Call to action
8/10Multiple prominent CTAs throughout the page with strong action language, though button text varies and doesn't consistently match the ad's 'Shop now' language.
- Large black button 'Claim Free Bottle Now' positioned above fold
- Secondary CTA 'Claim my FREE Face Oil' repeated lower on page
- High contrast black buttons make CTAs stand out
- CTA text 'Claim Free Bottle Now' doesn't match ad's 'Shop now' language
- Button text emphasizes 'free' but doesn't mention the purchase requirement
Page speed
5/10Page speed score of 45/100 converts to approximately 4.5, indicating slow loading that could impact conversion rates and user experience.
- PAGESPEED_SCORE of 45 indicates significant performance issues
- Multiple high-resolution product images likely contribute to slow load times
- Video embed (founder message) may impact initial page load
Trust signals
9/10Exceptional trust signals: detailed ingredient transparency with function explanations, founder story, media mentions, 876 five-star reviews, 1M+ products sold, 30-day guarantee, and 100% natural/non-toxic claims.
- Detailed ingredient table showing 9 natural ingredients with their functions
- Founder message from Michelle Sayers with personal story and commitment to purity
- 30-day money-back guarantee stated ('FREE Shipping + 30 Day Guarantee')
Mobile experience
5/10Mobile experience is compromised with text cramping, layout issues, and reduced readability on smaller screens, though core elements remain accessible.
- Navigation menu accessible via hamburger icon
- CTAs remain visible and tappable on mobile
- Product images scale to mobile viewport
- Body text appears cramped and difficult to read on mobile screens
- Multi-column layouts (like the ingredients table) don't adapt well to mobile
- Spacing and padding appear reduced on mobile, creating visual clutter
Headline
8/10The headline is clear, benefit-driven, and includes a strong guarantee, though it could be more specific about the offer or results timeline.
- Strong benefit statement: 'Healthier, Younger Looking Skin'
- Includes guarantee: '- Guaranteed'
- Natural positioning appeals to target audience
- Doesn't mention the free offer or savings upfront
- Doesn't specify the 'trio' or bundle nature of the offer
Social proof
9/10Exceptional social proof throughout: 876 five-star reviews (1,387 total), 1M+ products sold, visible before/after results over 7 days, founder message, and media badges (Cosmopolitan, People).
- 5-star rating with 1,387 reviews displayed prominently under product image
- 876 Five-Star Reviews, 1M+ Products Sold, Visible Results in Days callouts
- Before/after photos showing visible skin improvement from Day 1 to Day 7
Message match
6/10Moderate alignment: both ad and page emphasize the free Face Oil offer and natural ingredients, but the page leads with the serum trio while the ad emphasizes the free Face Oil as the primary incentive.
- Both ad and page emphasize 'FREE' Face Oil offer prominently
- Both highlight natural, non-toxic ingredients
- Both mention the specific value ($67-75 for Face Oil)
- Ad leads with 'Get a FREE Bottle of our famous Face Oil' but page headline leads with 'Skincare Trio'
- Ad mentions '5 Months of Healthier, Smoother Skin' but page doesn't emphasize this timeline upfront
- Ad specifies 'when you buy our night and day serum' but page doesn't clearly state this is a purchase requirement
Offer clarity
8/10The offer is clearly stated at the top (save 32%, free full-sized Face Oil worth $75 CAD) and repeated throughout with multiple CTAs, though the exact contents of the trio could be clearer upfront.
- Prominent banner at top stating 'Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($75 CAD value)'
- Multiple CTAs throughout page ('Claim Free Bottle Now', 'Claim my FREE Face Oil')
- Clear product descriptions for each item (Day Serum, Night Serum, Face Oil Absolute)
- Ad mentions 5 months of results but page doesn't emphasize this timeline upfront
- The trio contents aren't explicitly listed as a bundle until further down the page
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