Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Video

Active

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Days running

245 days

Funnel score

69/100

Page speed

55/100

The ad

Younger, Healthier Looking Skin. Guaranteed. We have an exclusive offer for our anti-aging skincare trio. Get a FREE full-sized bottle of Face Oil (Valued at $67) when you buy 2 bottles of face serum. Shop now. While supplies last.

Get 1 FREE Full Sized 2 Oz Bottle of Face Oil ($67 Value)

Shop now

Angle: Exclusive limited-time offer with high-value free gift incentiveHook: Benefit-driven headline with specific dollar valueFormat: Video

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The funnel behind it

Offer: Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($76 CAD value)

Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple social proof elements (876 five-star reviews, 1M+ products sold, founder message, before/after results), detailed product education, and clear benefit statements. However, it suffers from weak offer clarity—the discount percentage (32%) and exact savings are buried in small text at the top, the primary CTA says "Claim Free Bottle Now" rather than matching the ad's "Shop now," and there's a disconnect between the ad's "$67 value" and the page's "$76 CAD value." The page also lacks mobile optimization indicators and the speed score of 55 suggests performance issues that could hurt conversion rates.

What this funnel does right. Steal these.

Social proof: Page displays 876 five-star reviews, 1M+ products sold, founder testimonial with video, before/after photos showing visible results in 7 days, and magazine features (Cosmopolitan, People).
Trust signals: Strong trust signals include founder story, 876 reviews, magazine features, 30-day guarantee, 100% natural/non-toxic claims, and detailed ingredient transparency with benefits listed.
Headline: The headline 'Our Natural Anti-Aging Skincare Trio Promotes Healthier, Younger Looking Skin - Guaranteed' is compelling and benefit-focused with a strong guarantee.
Call to action: Primary CTA 'Claim Free Bottle Now' is clear and action-oriented, but doesn't match the ad's 'Shop now' and appears multiple times with slight variations, creating some confusion.

Where it's weak

Page speed: PageSpeed score of 55 indicates moderate performance issues that could negatively impact mobile user experience and conversion rates.

Full breakdown

Call to action7/10

Primary CTA 'Claim Free Bottle Now' is clear and action-oriented, but doesn't match the ad's 'Shop now' and appears multiple times with slight variations, creating some confusion.

Page speed5/10

PageSpeed score of 55 indicates moderate performance issues that could negatively impact mobile user experience and conversion rates.

Trust signals8/10

Strong trust signals include founder story, 876 reviews, magazine features, 30-day guarantee, 100% natural/non-toxic claims, and detailed ingredient transparency with benefits listed.

Mobile experience6/10

Layout appears responsive but text is small in places, images are stacked vertically which is appropriate for mobile, though no explicit mobile optimization indicators are visible.

Headline8/10

The headline 'Our Natural Anti-Aging Skincare Trio Promotes Healthier, Younger Looking Skin - Guaranteed' is compelling and benefit-focused with a strong guarantee.

Social proof9/10

Page displays 876 five-star reviews, 1M+ products sold, founder testimonial with video, before/after photos showing visible results in 7 days, and magazine features (Cosmopolitan, People).

Message match6/10

Page headline and offer align with ad messaging about anti-aging and free Face Oil, but the CTA text differs ('Claim Free Bottle Now' vs 'Shop now') and the value discrepancy ($67 vs $76 CAD) creates misalignment.

Offer clarity6/10

The offer mentions 32% savings and a free Face Oil, but the exact value ($76 CAD vs $67 USD in ad) and savings amount are unclear and buried in small text at the top.