Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Video

Active

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Days running

175 days

Funnel score

61/100

Page speed

52/100

The ad

Ladies, are you noticing dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hydration, leaving your skin firmer, smoother, and more radiant. No shortcuts, no compromises—just youthful, glowing skin that defies time.

Anti-Aging Without the Irritation

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Angle: Natural anti-aging solution targeting dryness and dullness with deep hydrationHook: Problem-identification questionFormat: Video

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The funnel behind it

Offer: Want a FREE 8oz Body Serum?

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61/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has a solid foundation with clear offer presentation and mobile-friendly design, but suffers from critical gaps in social proof and page speed. The disconnect between the ad's anti-aging messaging and the page's free serum offer creates friction. The absence of customer testimonials, reviews, or trust indicators significantly undermines credibility. The PageSpeed score of 52 is concerning and will negatively impact conversion rates. Recommendations: (1) Add customer reviews/testimonials prominently, (2) Improve page speed through image optimization and lazy loading, (3) Align ad messaging more directly with the free offer, (4) Include trust badges and money-back guarantee, (5) Strengthen the CTA copy to reference the free offer.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with stacked elements, readable text, and accessible form fields; good mobile UX
Call to action: CTA button is visible and action-oriented ('Shop now'), but could be more specific (e.g., 'Claim Free Serum') to reinforce the offer
Offer clarity: Free 8oz Body Serum offer is clear and prominent, but value proposition could be more specific about benefits

Where it's weak

Social proof: No visible testimonials, reviews, ratings, or user-generated content on the page; significant missed opportunity for credibility
Page speed: PageSpeed score of 52 indicates below-average performance; slow load times will increase bounce rate and reduce conversions

Full breakdown

Call to action7/10

CTA button is visible and action-oriented ('Shop now'), but could be more specific (e.g., 'Claim Free Serum') to reinforce the offer

Page speed5/10

PageSpeed score of 52 indicates below-average performance; slow load times will increase bounce rate and reduce conversions

Trust signals6/10

Brand name visible (Beauty from Bees) and professional design present, but lacks trust signals like certifications, guarantees, or security badges

Mobile experience8/10

Layout appears mobile-optimized with stacked elements, readable text, and accessible form fields; good mobile UX

Headline6/10

Headline 'Anti-Aging Without the Irritation' is benefit-driven but doesn't match the free offer prominently displayed; creates slight disconnect

Social proof4/10

No visible testimonials, reviews, ratings, or user-generated content on the page; significant missed opportunity for credibility

Message match6/10

Ad emphasizes anti-aging and natural solutions; page focuses on free serum offer. Moderate alignment but ad copy doesn't directly reference the free product angle

Offer clarity7/10

Free 8oz Body Serum offer is clear and prominent, but value proposition could be more specific about benefits