Beauty From Bees
Facebook · Instagram · Messenger · Video
The ad
Ladies, are you noticing dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hydration, leaving your skin firmer, smoother, and more radiant. No shortcuts, no compromises—just youthful, glowing skin that defies time.
Anti-Aging Without the Irritation
Shop nowThe funnel behind it
Offer: Body Serum - CA$32.00 (also available as subscription at CA$28.80)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through extensive social proof (38,331 reviews, ELLE and Good Housekeeping badges, multiple customer testimonials), detailed ingredient transparency, and clear benefit messaging with visual icons. However, it suffers from poor page speed (34/100), a headline that doesn't match the ad's anti-aging angle, and a generic CTA that lacks urgency. The offer is clear but buried behind multiple sections, and mobile optimization appears adequate but not exceptional. The subscription option adds complexity without clear savings communication.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity8/10
- Mobile experience7/10
Where it's weak
- Page speed3/10
- Headline4/10
- Message match4/10
- Call to action5/10
Full breakdown
Call to action
5/10CTA button is present and visible ('Add to cart') but lacks urgency, scarcity, or compelling language.
- Button is large, black, and high-contrast against the page background
- Positioned logically after size and scent selection
- Clear action language ('Add to cart')
- Generic 'Add to cart' lacks urgency or persuasive language
- No scarcity messaging (e.g., 'Limited stock', 'Only X left')
- Ad says 'Shop now' but page uses 'Add to cart'—minor mismatch in language
Page speed
3/10PAGESPEED_SCORE of 34 converts to approximately 3.4 on 0-10 scale—significantly below acceptable performance.
- Page speed score of 34/100 is critically slow
- Likely causes high bounce rates and poor user experience
- Multiple high-resolution product images and customer testimonials may be unoptimized
Trust signals
9/10Strong trust signals: 38,331 reviews, media badges, detailed ingredient transparency, clear brand promise, customer testimonials, and explicit guarantees (30-Day Satisfaction Guarantee, Free Shipping $125+, Made in Canada).
- 38,331 5-star reviews create strong social proof
- ELLE and Good Housekeeping badges add credibility
- Multiple customer testimonials with specific details and dates
Mobile experience
7/10Layout appears mobile-responsive with stacked elements, readable text, and accessible buttons, though some sections may require scrolling.
- Product image is large and centered for mobile viewing
- Text is readable and well-spaced
- CTA button is large and easy to tap
- Multiple expandable sections (Description, Ingredients, How to Use, etc.) may require excessive scrolling on mobile
- Popup modal for email capture ('Want a FREE 8oz Body Serum?') could be intrusive on small screens
Headline
4/10Headline focuses on hydration and barrier repair, but the ad emphasizes anti-aging without irritation—a significant mismatch.
- Headline is clear and benefit-focused
- Directly relates to product function (hydration and barrier)
- Does not address anti-aging angle mentioned in ad
- Misses the 'without irritation' promise from the ad
- Focuses on barrier repair rather than the dryness/dullness problem stated in ad
Social proof
9/10Extensive social proof throughout: 38,331 reviews with 5-star rating, ELLE and Good Housekeeping badges, multiple named customer testimonials with dates and star ratings.
- 38,331 reviews with 5-star rating displayed prominently under product name
- Two prestigious media badges (ELLE, Good Housekeeping) visible near top of product
- Multiple detailed customer testimonials with names, dates, and 5-star ratings (Lindsey Dwell, Jeri Pero-Fraser, Jenn Mcnab visible)
Message match
4/10Ad emphasizes anti-aging without irritation and targets dryness/dullness; page headline focuses on hydration and barrier repair without mentioning anti-aging.
- Page does address dryness and nourishment (mentioned in benefit icons)
- Product is natural and gentle (matches 'without irritation' promise)
- Barrier repair is mentioned in headline, aligning with skin health angle
- Headline ignores anti-aging angle central to ad
- Ad's 'Anti-Aging Without the Irritation' not reflected in page headline
- Page emphasizes hydration/barrier; ad emphasizes anti-aging/rejuvenation
Offer clarity
8/10Price is clearly displayed (CA$32.00) with subscription option visible, though the savings amount (CA$28.80) requires calculation.
- Price prominently shown in large text near product image
- Two purchase options clearly labeled (One-time purchase vs Subscribe & Save)
- Size selector (250ml/8oz) visible and easy to change
- Subscription savings percentage not explicitly stated—only shows CA$28.80 without highlighting the discount
- Free offer (Free Body Serum with $125+ purchase) is buried lower on page and not immediately visible
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Your own page
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