Beauty From Bees
Facebook · Instagram · Messenger · Video
The ad
Ready to turn back the clock on aging? Say hello to our Anti-Aging Skincare Trio! ✨ Many skincare companies use chemical fillers which contain harsh, synthetic ingredients like parabens, fragrances, sulfates and more. At Beauty From Bees, we make our own products and carefully select the best ingredients that are 100% safe and give incredible results. Right now, we have a special offer for our anti-aging skincare trio that promotes healthier and younger-looking skin. Get a FREE 2oz Bottle of our famous Face Oil when you buy our night and day serum.
Get 1 FREE Full Sized 2 Oz Bottle of Face Oil
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Call to action8/10
- Trust signals8/10
- Social proof8/10
- Offer clarity8/10
- Mobile experience7/10
- Headline7/10
- Message match7/10
Where it's weak
- Page speed4/10
Full breakdown
Call to action
8/10Multiple CTAs throughout page, all clear and action-oriented: 'Claim Free Bottle Now' (primary), 'Claim my FREE Face Oil' (secondary), with supporting copy about free shipping and 30-day guarantee.
- Primary CTA 'Claim Free Bottle Now' is prominent, high-contrast black button with white text
- CTA is repeated multiple times down the page to capture different user intents
- Supporting text 'FREE Shipping + 30 Day Guarantee' appears below CTA to reduce friction
- CTA button text doesn't match ad CTA ('Shop now' in ad vs 'Claim Free Bottle Now' on page)
- No urgency language (no scarcity, time limit, or stock indicators)
Page speed
4/10PageSpeed score of 38 is significantly below acceptable standards, indicating serious performance issues that will hurt conversion and user experience.
- Images appear to load and display in the screenshots provided
- PageSpeed score of 38/100 is critically slow - well below the 50+ threshold for acceptable performance
- Slow load times will increase bounce rate and reduce conversions
- Mobile performance is likely severely impacted at this speed
Trust signals
8/10Strong trust signals throughout: founder story, media badges, high review count, specific ingredient transparency, 30-day guarantee, and detailed product information.
- Founder message from Michelle Sayers explaining ingredient philosophy and commitment to purity
- 30-day money-back guarantee prominently displayed with CTAs
- Detailed ingredient tables showing 9 natural ingredients in Day Serum with their functions
- No visible security badges or SSL certificate indicators in screenshots
- No third-party certifications visible (organic, cruelty-free, etc.) beyond the company's own claims
- Founder photo/video not visible in the provided screenshots
Mobile experience
7/10Page appears mobile-responsive with stacked layout, readable text, and accessible buttons, though some elements could be optimized for smaller screens.
- Text is readable and properly sized for mobile viewing
- CTA buttons are large and easily tappable
- Content flows vertically in single column, appropriate for mobile
- Some sections have dense text blocks that could be broken up more for mobile
- The 4-reason section with numbered boxes could be more compact on mobile
- Email capture popup (8oz Body Serum offer) takes up significant screen real estate on mobile
Headline
7/10Main headline 'Our Natural Anti-Aging Skincare Trio Promotes Healthier, Younger Looking Skin - Guaranteed' is benefit-driven but lengthy and somewhat generic.
- Includes key benefit words: 'Natural', 'Anti-Aging', 'Healthier, Younger Looking'
- Adds trust signal with 'Guaranteed'
- Clear about what the product is (a trio)
- Headline is quite long and could be punchier
- Uses common skincare language that doesn't differentiate from competitors
- The word 'Guaranteed' appears in the headline but the guarantee details are buried lower on page
Social proof
8/10Multiple strong social proof elements: 5-star rating (1,387 reviews), media badges (Cosmopolitan, People), founder message, and specific claims like '876 Five-Star Reviews', '1m+ Products Sold', 'Visible Results in Days'.
- 5-star rating with 1,387 reviews displayed prominently under product image
- Two media publication badges (Cosmopolitan, People) visible on product image
- Founder quote from Michelle Sayers with personal story about ingredient selection
- Media badges are small and could be more prominent
- No customer testimonials or before/after photos from real users (only company-created before/after)
Message match
7/10Good alignment between ad and page: both emphasize natural ingredients, anti-aging benefits, and the free Face Oil offer. However, ad mentions 'chemical fillers' concern which is addressed on page but not as prominently.
- Ad's free Face Oil offer matches page's primary offer
- Ad's emphasis on '100% safe' natural ingredients matches page's 'Clean Nontoxic Ingredients' section
- Both ad and page position this as anti-aging solution for younger-looking skin
- Ad CTA says 'Shop now' but page CTAs say 'Claim Free Bottle Now' - different messaging
- Ad emphasizes the problem (chemical fillers) more than page does in above-the-fold area
- Page doesn't immediately show the trio bundle - requires scrolling to see all three products
Offer clarity
8/10The offer is clearly stated multiple times: free 2oz Face Oil bottle with purchase of night and day serum, with explicit mention of the product size and value.
- Primary CTA button states 'Claim Free Bottle Now' with clear action
- Offer repeated in banner at top: 'Save 32% Get a FREE full-sized bottle of our 2oz Face Oil ($75CAD value)'
- Product descriptions detail what each serum does and how they work together
- The exact purchase requirement (which serums must be bought) could be more explicit upfront
- No clear statement of regular price vs. discounted price for the trio
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245dVIDEOGet 1 FREE Full Sized 2 Oz Bottle of Face Oil ($67 Value)
245dIMAGEGet 1 FREE Full Sized 2oz Bottle of Face Oil
245dIMAGEGet 1 FREE Full Sized 2oz Bottle of Face Oil
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