Spot and Tango
Facebook · Instagram · Audience Network · Image
The ad
UnKibble is fresh dog food that doesn't take up your freezer and is 40% less than other brands! Your dog will love it or your money back.
UnKibble — Try for 50% Off Today 🐶
Shop nowThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (veterinary endorsement, media mentions, 99M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh dog food, 40% savings vs. frozen, personalized plans). The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a poor PageSpeed score of 53, which significantly impacts mobile experience and conversion potential. The CTA buttons are clear and well-positioned, though the page could benefit from faster load times and more prominent risk-free guarantee messaging above the fold.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals throughout: veterinary endorsement with photo, media credibility badges, 4.7/5 star reviews, 99M+ meals served, risk-free 14-day trial guarantee, and USDA meats/human-grade ingredients callouts.
- Social proof: Exceptional social proof including 4.7/5 star rating (2,200+ reviews), 99.6M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), veterinary endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
- Call to action: Multiple clear CTAs throughout the page ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with strong visual contrast in blue buttons, though primary CTA could be more action-oriented.
- Headline: The main headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit and matches the ad messaging about affordability.
- Message match: Page aligns well with ad messaging: 50% off discount matches, fresh dog food positioning matches, affordability claim matches, though 'Shop now' CTA doesn't perfectly match 'GET STARTED' on page.
- Offer clarity: The 50% off discount is prominently displayed at the top, and the 40% savings vs. frozen is clearly explained with visual comparison, though pricing details require clicking through.
Where it's weak
- Page speed5/10
PageSpeed score of 53 is below acceptable standards (target is 75+), indicating slow load times that will negatively impact conversion rates and mobile usability.
Full breakdown
Multiple clear CTAs throughout the page ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with strong visual contrast in blue buttons, though primary CTA could be more action-oriented.
PageSpeed score of 53 is below acceptable standards (target is 75+), indicating slow load times that will negatively impact conversion rates and mobile usability.
Strong trust signals throughout: veterinary endorsement with photo, media credibility badges, 4.7/5 star reviews, 99M+ meals served, risk-free 14-day trial guarantee, and USDA meats/human-grade ingredients callouts.
Layout appears mobile-responsive with stacked elements and touch-friendly buttons, but PageSpeed score of 53 indicates significant mobile performance issues that would harm user experience.
The main headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit and matches the ad messaging about affordability.
Exceptional social proof including 4.7/5 star rating (2,200+ reviews), 99.6M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), veterinary endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
Page aligns well with ad messaging: 50% off discount matches, fresh dog food positioning matches, affordability claim matches, though 'Shop now' CTA doesn't perfectly match 'GET STARTED' on page.
The 50% off discount is prominently displayed at the top, and the 40% savings vs. frozen is clearly explained with visual comparison, though pricing details require clicking through.
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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