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Spot and Tango

Facebook · Instagram · Audience Network · Video

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

69 days

Funnel score

81/100

Page speed

60/100

The ad

🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩‍⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.

UnKibble — Try for 50% Off Today 🐶

Shop now

Angle: Convenience + Quality + Value - Fresh dog food without refrigeration at half the priceHook: Urgency + Discount (Limited time 50% off)Format: Video

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The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

81/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 110K+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh food at 40% less cost). The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a moderate PageSpeed score of 60, which could impact mobile conversion rates. The CTA buttons are clear and prominent, though there are multiple CTAs which could dilute focus. The offer clarity is strong with explicit pricing ($0.53/meal) and risk-free trial messaging. Message match between ad and page is excellent—the 50% discount, whole food ingredients, cost savings, and vet-developed positioning all align perfectly.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including veterinary endorsement with credentials, USDA meats claim, human-grade ingredients emphasis, media credibility badges, customer reviews with photos, and risk-free trial guarantee.
Social proof: Extensive social proof including 4.7/5 stars (2,200+ reviews), 110K+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.
Message match: Excellent alignment between ad and page: 50% discount prominently displayed, whole food ingredients emphasized, 40% cost savings highlighted, vet-developed positioning featured, and fresh food without fridge messaging consistent throughout.
Offer clarity: Explicit pricing shown ($0.53/meal vs $1.06), clear 40% savings claim, and prominent 50% off banner at top with risk-free 14-day trial messaging.
Call to action: Multiple prominent CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear visual hierarchy and action-oriented language, though multiple CTAs could dilute focus.
Headline: Main headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-focused, though could be more specific about the discount or unique value.
Mobile experience: Page appears mobile-responsive with stacked layout and touch-friendly buttons, but the moderate PageSpeed score of 60 suggests potential mobile performance issues that could impact user experience.

Full breakdown

Call to action8/10

Multiple prominent CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear visual hierarchy and action-oriented language, though multiple CTAs could dilute focus.

Page speed6/10

PageSpeed score of 60 indicates moderate performance; this is below the ideal 75+ threshold and could negatively impact mobile conversions and user experience.

Trust signals9/10

Strong trust signals including veterinary endorsement with credentials, USDA meats claim, human-grade ingredients emphasis, media credibility badges, customer reviews with photos, and risk-free trial guarantee.

Mobile experience7/10

Page appears mobile-responsive with stacked layout and touch-friendly buttons, but the moderate PageSpeed score of 60 suggests potential mobile performance issues that could impact user experience.

Headline8/10

Main headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-focused, though could be more specific about the discount or unique value.

Social proof9/10

Extensive social proof including 4.7/5 stars (2,200+ reviews), 110K+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.

Message match9/10

Excellent alignment between ad and page: 50% discount prominently displayed, whole food ingredients emphasized, 40% cost savings highlighted, vet-developed positioning featured, and fresh food without fridge messaging consistent throughout.

Offer clarity9/10

Explicit pricing shown ($0.53/meal vs $1.06), clear 40% savings claim, and prominent 50% off banner at top with risk-free 14-day trial messaging.

More ads from Spot and Tango

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score