Frøya Organics
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The ad
💛 The Anti-Aging Ingredient You’ve Never Heard Of … ❌ Retinol = skin thinning ❌ Hyaluronic acid = dehydration ❌ Store-bought creams = oil waste toxins 🟡 But Arctic plants? Criminally overlooked. Arnica locks in hydration, boosts collagen, and improves elasticity. Sea buckthorn activates stem cells and rejuvenates the skin barrier. Calendula soothes the skin, eliminates redness, and fades dark circles. Made with just Arctic botanicals + organic beeswax. If you don’t see visible results, you’ll get your money back. That’s our 60-day promise.
Side effect: Younger skin
Shop nowThe funnel behind it
Offer: 46% off - Pick your biggest concerns & save extra
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page captures attention with a compelling 46% discount offer and uses an interactive quiz format to personalize the experience. However, it suffers from critical gaps: (1) The ad's key selling points (Arctic botanicals, specific ingredients, 60-day guarantee) are completely absent from the landing page, creating a significant message-match problem. (2) Social proof is entirely missing - no reviews, testimonials, or credibility markers for a skincare product. (3) The page speed is poor (37/100), which will hurt conversion rates. (4) The primary CTA flow is a quiz selector rather than a direct "Shop now" button, adding friction. (5) Trust elements are minimal - the money-back guarantee mentioned in the ad should be prominently featured on the landing page. The page works as a discount/lead capture mechanism but fails to reinforce the product's unique value proposition or build confidence in the brand.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. Good mobile UX for the quiz/selector interface shown.
- Offer clarity: 46% off discount is prominently displayed with clear call-to-action buttons. The offer mechanism (pick concerns to unlock discount) is straightforward, though the exact discount application isn't fully transparent.
- Call to action: Multiple orange buttons with clear CTAs ("Pick your biggest concerns") are prominent and well-designed. However, the primary CTA doesn't directly say "Shop now" as advertised - it's more of a quiz/selector flow.
- Headline: "WANT 46% OFF?" is clear and attention-grabbing. However, the page headline doesn't directly match the ad headline "Side effect: Younger skin" - there's a disconnect between ad promise and landing page focus.
Where it's weak
- Social proof: No visible social proof elements on the captured sections - no testimonials, reviews, ratings, user counts, or trust badges. This is a significant weakness for a skincare product claiming results.
- Page speed: PageSpeed score of 37 is poor. This significantly impacts user experience and conversion rates, especially on mobile devices. Needs optimization.
- Trust signals: Brand logo (FRØYA) is visible. However, no trust signals are evident: no money-back guarantee mention (despite being in ad), no certifications, no social proof, no security badges. The 60-day promise from the ad is absent from the landing page.
- Message match: Moderate mismatch. Ad emphasizes Arctic botanicals (Arnica, Sea buckthorn, Calendula) and anti-aging benefits with a 60-day money-back guarantee. Landing page focuses on discount offer and concern-selection quiz rather than product benefits or guarantee.
Full breakdown
Multiple orange buttons with clear CTAs ("Pick your biggest concerns") are prominent and well-designed. However, the primary CTA doesn't directly say "Shop now" as advertised - it's more of a quiz/selector flow.
PageSpeed score of 37 is poor. This significantly impacts user experience and conversion rates, especially on mobile devices. Needs optimization.
Brand logo (FRØYA) is visible. However, no trust signals are evident: no money-back guarantee mention (despite being in ad), no certifications, no social proof, no security badges. The 60-day promise from the ad is absent from the landing page.
Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. Good mobile UX for the quiz/selector interface shown.
"WANT 46% OFF?" is clear and attention-grabbing. However, the page headline doesn't directly match the ad headline "Side effect: Younger skin" - there's a disconnect between ad promise and landing page focus.
No visible social proof elements on the captured sections - no testimonials, reviews, ratings, user counts, or trust badges. This is a significant weakness for a skincare product claiming results.
Moderate mismatch. Ad emphasizes Arctic botanicals (Arnica, Sea buckthorn, Calendula) and anti-aging benefits with a 60-day money-back guarantee. Landing page focuses on discount offer and concern-selection quiz rather than product benefits or guarantee.
46% off discount is prominently displayed with clear call-to-action buttons. The offer mechanism (pick concerns to unlock discount) is straightforward, though the exact discount application isn't fully transparent.
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454dVIDEOYounger SKIN or Money Back
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340dIMAGE“My skin cells are waking up!”
340dVIDEOYour skincare is making you age faster 🤯
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