Spot and Tango
Facebook · Instagram · Audience Network · Image
The ad
🐶 Try UnKibble for 50% off with code SPOT50 at spotandtango.com @Spot & Tango #spotandtango #unkibble #dogfood
UnKibble — Try for 50% Off Today 🐶
See detailsThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsements, 94M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition of fresh, affordable dog food. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a critical speed issue (42 PageSpeed score), which significantly impacts user experience and conversion potential. The mobile experience appears functional but could be optimized further. The offer clarity is strong with clear pricing tiers and risk-free trial messaging, though the discount code integration could be more prominent at the top of the page.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals include veterinary endorsement, USDA meats certification, vet-nutritionist development, major media features, high review count, and transparent ingredient disclosure.
- Social proof: Page features 4.7/5 star rating (2,200+ reviews), 94.7M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
- Headline: Main headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core value proposition and resonates with the ad promise.
- Message match: Ad promises 50% off and fresh dog food; page delivers with prominent 50% discount banner at top and emphasizes fresh, whole-food ingredients throughout.
- Offer clarity: Clear pricing tiers ($0.53/meal for small dogs), risk-free 14-day trial, and free shipping are prominently displayed throughout the page.
- Call to action: Multiple CTAs present ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') with good visual prominence in blue buttons, though primary CTA could be more action-oriented.
- Mobile experience: Page appears mobile-responsive with stacked layout, readable text, and accessible buttons, though some sections could benefit from better spacing optimization.
Where it's weak
- Page speed: PageSpeed score of 42 indicates significant performance issues that will negatively impact user experience, bounce rates, and conversions.
Full breakdown
Multiple CTAs present ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') with good visual prominence in blue buttons, though primary CTA could be more action-oriented.
PageSpeed score of 42 indicates significant performance issues that will negatively impact user experience, bounce rates, and conversions.
Strong trust signals include veterinary endorsement, USDA meats certification, vet-nutritionist development, major media features, high review count, and transparent ingredient disclosure.
Page appears mobile-responsive with stacked layout, readable text, and accessible buttons, though some sections could benefit from better spacing optimization.
Main headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core value proposition and resonates with the ad promise.
Page features 4.7/5 star rating (2,200+ reviews), 94.7M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
Ad promises 50% off and fresh dog food; page delivers with prominent 50% discount banner at top and emphasizes fresh, whole-food ingredients throughout.
Clear pricing tiers ($0.53/meal for small dogs), risk-free 14-day trial, and free shipping are prominently displayed throughout the page.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.