Library/beauty· US

Frøya Organics

Facebook · Instagram · Audience Network · Video

Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

80 days

Funnel score

59/100

Page speed

26/100

The ad

Packed with sea buckthorn, the legendary ‘liquid gold’ of Viking explorers, Frøya concentrates more than 480 skin revitalizing botanicals into one simple morning to night ritual.

91.18% felt more hydrated

Shop now

Angle: Heritage superfood efficacy with scientific validationHook: Statistical proof (clinical result)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: WANT 46% OFF? Pick your biggest concerns & save extra!

Visit landing page →

59/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page attempts to leverage clinical credibility and personalized discount mechanics but suffers from critical performance issues and incomplete trust-building elements. The page successfully matches ad messaging around hydration and botanical ingredients, with a specific statistic (91.18%) providing concrete proof. The interactive discount selection based on skin concerns is a smart segmentation approach. However, the catastrophic PageSpeed score of 26 will severely hamper conversion performance. Additionally, social proof is minimal—only one statistic is visible without customer reviews, detailed trial results, or third-party validation. The trust profile is weak, lacking visible certifications, guarantees, or security indicators. The CTAs are functional but uninspired. The page shows promise in message alignment and offer structure but needs urgent performance optimization and expanded social proof elements to be competitive.

What this funnel does right. Steal these.

Headline: Strong, specific claim ('91.18% felt more hydrated') matches ad headline perfectly and creates credibility through precision. Directly addresses a key skin concern.
Message match: Strong alignment between ad (sea buckthorn, 480 botanicals, hydration focus) and landing page (clinical trial emphasis, skin concern selection). Page validates ad claims effectively.
Mobile experience: Layout appears mobile-responsive with stacked buttons and readable text. However, the long blank space in image 1 suggests potential layout inefficiency on mobile devices.
Offer clarity: 46% off discount is clearly stated with conditional selection mechanism. However, the exact discount amount applied after selection is not visible in the captured content.

Where it's weak

Page speed: PageSpeed score of 26 is critically poor. This severely impacts user experience, bounce rates, and conversion likelihood. Major performance optimization needed.
Social proof: Only one statistic visible (91.18% hydration claim). No customer testimonials, reviews, ratings, or clinical trial details shown in captured sections. Missing user-generated content or third-party validation.
Trust signals: Frøya branding present with clinical trial reference in URL. However, no visible trust signals like certifications, guarantees, security badges, or detailed clinical data in captured sections. Missing company credentials or third-party validation.

Full breakdown

Call to action6/10

Primary CTA 'Shop now' is present but generic. Secondary option 'I want to pay full price' provides choice but may confuse conversion intent. CTAs lack urgency or benefit-driven language.

Page speed2/10

PageSpeed score of 26 is critically poor. This severely impacts user experience, bounce rates, and conversion likelihood. Major performance optimization needed.

Trust signals5/10

Frøya branding present with clinical trial reference in URL. However, no visible trust signals like certifications, guarantees, security badges, or detailed clinical data in captured sections. Missing company credentials or third-party validation.

Mobile experience7/10

Layout appears mobile-responsive with stacked buttons and readable text. However, the long blank space in image 1 suggests potential layout inefficiency on mobile devices.

Headline8/10

Strong, specific claim ('91.18% felt more hydrated') matches ad headline perfectly and creates credibility through precision. Directly addresses a key skin concern.

Social proof4/10

Only one statistic visible (91.18% hydration claim). No customer testimonials, reviews, ratings, or clinical trial details shown in captured sections. Missing user-generated content or third-party validation.

Message match8/10

Strong alignment between ad (sea buckthorn, 480 botanicals, hydration focus) and landing page (clinical trial emphasis, skin concern selection). Page validates ad claims effectively.

Offer clarity7/10

46% off discount is clearly stated with conditional selection mechanism. However, the exact discount amount applied after selection is not visible in the captured content.