Frøya Organics
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The ad
What if everything you believed about Botox was wrong? ⁉️ Most people don't know this about Botox: It freezes facial muscles to hide wrinkles temporarily, but underneath? Your skin is still aging … That's why wrinkles return every few months, you're covering up the problem, not fixing it. After 10 years of Botox at around $475 per session every 3-4 months, most people have spent $19,000-$24,000 and still have the same skin issues they started with … Here's what has turned the botox industry on its head: groundbreaking 2025 data reveals that cryophilic Arctic flora, synergized with the lipid matrix of wild beeswax heals the skin barrier in weeks. These botanicals are concentrated in a waterless formula, meaning there's no water diluting the good stuff like in regular creams. One small brand secured this technology while big beauty companies weren't paying attention. No needles. No $500 appointments every few months. No being stuck in a cycle that never ends. Just skin that actually works better and looks healthier because it is healthier. Discover what Scandinavian dermatologists are recommending → SOURCES: What Botox does to muscles long-term: https://pmc.ncbi.nlm.nih.gov/articles/PMC8878196/
Dermatologists Hide This From You 🤫
Shop nowThe funnel behind it
Offer: 46% off - Pick your biggest concerns & save extra!
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a personalization strategy by asking users to select their primary skin concerns before proceeding, which is smart for segmentation. The ad-to-page match is strong—the anti-Botox narrative and botanical solution positioning carry through consistently. However, the page suffers from critical trust deficits: no customer testimonials, no dermatologist credentials despite claiming dermatologist recommendations, and unsubstantiated claims about proprietary ingredients. The PageSpeed score of 52 is concerning for conversion optimization. The multiple CTA buttons (four concern categories) may create decision paralysis rather than clarity. The page lacks visible guarantees, return policies, or third-party validation. While the offer (46% off) is clear and the mobile experience is solid, the absence of social proof and trust indicators significantly undermines credibility for a skincare product making bold anti-Botox claims.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. Good use of whitespace and touch-friendly button sizing for mobile users.
- Message match: Strong alignment between ad narrative (Botox alternative, skin barrier healing, waterless formula) and page content. The concern-selection buttons directly support the ad's positioning of targeted solutions.
- Headline: Main headline 'WANT 46% OFF?' is clear and benefit-driven. Subheading 'Pick your biggest concerns & save extra!' creates curiosity and engagement, though it's somewhat generic.
- Offer clarity: 46% off discount is clearly stated at top. Product benefits (skin barrier healing, waterless formula) are explained, though the specific product name and exact savings amount could be more prominent.
Where it's weak
- Social proof: No visible testimonials, reviews, ratings, or customer success stories on the captured sections. Reference to 'Scandinavian dermatologists' in ad copy is mentioned but not substantiated on page. Missing critical trust-building elements.
- Page speed: PageSpeed score of 52 indicates moderate performance issues. This is below ideal (70+) and may impact conversion rates, particularly on mobile devices with slower connections.
- Trust signals: Limited trust signals visible. One source citation provided (NIH article on Botox), but claims about 'cryophilic Arctic flora' and '2025 data' lack substantiation. No brand credentials, certifications, guarantees, or customer reviews visible. 'One small brand' positioning is vague.
Full breakdown
Four orange button CTAs are visible offering different concern selections, but primary conversion path is unclear. 'Shop now' CTA from ad is not prominently visible in captured sections. Multiple CTAs may dilute focus.
PageSpeed score of 52 indicates moderate performance issues. This is below ideal (70+) and may impact conversion rates, particularly on mobile devices with slower connections.
Limited trust signals visible. One source citation provided (NIH article on Botox), but claims about 'cryophilic Arctic flora' and '2025 data' lack substantiation. No brand credentials, certifications, guarantees, or customer reviews visible. 'One small brand' positioning is vague.
Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. Good use of whitespace and touch-friendly button sizing for mobile users.
Main headline 'WANT 46% OFF?' is clear and benefit-driven. Subheading 'Pick your biggest concerns & save extra!' creates curiosity and engagement, though it's somewhat generic.
No visible testimonials, reviews, ratings, or customer success stories on the captured sections. Reference to 'Scandinavian dermatologists' in ad copy is mentioned but not substantiated on page. Missing critical trust-building elements.
Strong alignment between ad narrative (Botox alternative, skin barrier healing, waterless formula) and page content. The concern-selection buttons directly support the ad's positioning of targeted solutions.
46% off discount is clearly stated at top. Product benefits (skin barrier healing, waterless formula) are explained, though the specific product name and exact savings amount could be more prominent.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.