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Spot and Tango

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All Spot and Tango ads & funnels →Meta Ad Library

Days running

48 days

Funnel score

75/100

Page speed

44/100

The ad

Take 50% OFF your first trial + Personalized Plan for Your Pup! 🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩‍⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.

UnKibble — Try for 50% Off Today 🐶

Shop now

Angle: Premium fresh dog food at affordable price with convenience and health benefitsHook: Discount offer + benefit stackingFormat: Image ad with product showcase

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The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsement, 114K+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh dog food at 40% less cost than frozen alternatives). The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a slow PageSpeed score (44), which significantly impacts user experience on mobile devices. The CTA buttons are clear and prominent, but the page could benefit from faster load times and more direct messaging alignment with the ad's "50% OFF" emphasis—the discount is mentioned at the top but not prominently featured throughout the hero section.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including USDA meats, vet-nutritionist developed, veterinary endorsement, major media features, 114K+ meals served, high review ratings, risk-free 14-day trial, and free shipping.
Social proof: Excellent social proof with 4.7/5 star rating (2,200+ reviews), 114K+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.
Call to action: Multiple prominent CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') are well-placed and use action-oriented language with clear visual hierarchy.
Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it doesn't explicitly mention the 50% discount that the ad emphasizes.
Offer clarity: The 50% discount is clearly stated at the top, and the value proposition (40% less than frozen, whole food ingredients) is well-articulated throughout the page.
Mobile experience: The page appears mobile-responsive with stacked layouts and touch-friendly buttons, though the slow PageSpeed score (44) suggests mobile performance issues that would impact user experience.
Message match: The page aligns well with the ad's core messaging (whole food, 40% savings, vet-developed, fresh without fridge) but downplays the 50% OFF discount emphasis from the ad headline.

Where it's weak

Page speed: PageSpeed score of 44 indicates poor performance; the page likely has slow load times, high Cumulative Layout Shift, and suboptimal Core Web Vitals that would frustrate mobile users.

Full breakdown

Call to action8/10

Multiple prominent CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') are well-placed and use action-oriented language with clear visual hierarchy.

Page speed4/10

PageSpeed score of 44 indicates poor performance; the page likely has slow load times, high Cumulative Layout Shift, and suboptimal Core Web Vitals that would frustrate mobile users.

Trust signals9/10

Strong trust signals including USDA meats, vet-nutritionist developed, veterinary endorsement, major media features, 114K+ meals served, high review ratings, risk-free 14-day trial, and free shipping.

Mobile experience7/10

The page appears mobile-responsive with stacked layouts and touch-friendly buttons, though the slow PageSpeed score (44) suggests mobile performance issues that would impact user experience.

Headline8/10

The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it doesn't explicitly mention the 50% discount that the ad emphasizes.

Social proof9/10

Excellent social proof with 4.7/5 star rating (2,200+ reviews), 114K+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.

Message match7/10

The page aligns well with the ad's core messaging (whole food, 40% savings, vet-developed, fresh without fridge) but downplays the 50% OFF discount emphasis from the ad headline.

Offer clarity8/10

The 50% discount is clearly stated at the top, and the value proposition (40% less than frozen, whole food ingredients) is well-articulated throughout the page.

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score