Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
Take 50% OFF your first trial + Personalized Plan for Your Pup! :🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
UnKibble — Try for 50% Off Today 🐶
Learn moreThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsements, 95M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh dog food at 40% less cost than frozen alternatives). The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a slow PageSpeed score (42), which significantly impacts user experience on mobile devices. The messaging aligns well with the ad promise of 50% off and personalized plans, though the primary CTA could be more action-oriented and the offer clarity could be strengthened by displaying the discount more prominently above the fold.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including USDA meats, vet-nutritionist developed, Made in USA badge, media credibility, veterinary endorsement, customer testimonials, and risk-free 14-day trial guarantee.
- Social proof: Excellent social proof including 95M+ meals served, 4.7/5 star reviews (2,200+ reviews), media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
- Headline: Strong, benefit-driven headline that immediately communicates the core value (human-grade food at affordable price) with supporting 4.7/5 star rating.
- Message match: Page aligns well with ad messaging about 50% off, personalized plans, whole food ingredients, and vet-developed nutrition, though the discount prominence could match the ad emphasis better.
- Offer clarity: The 50% discount is clearly stated at the top, and pricing is shown ($0.53/meal for small dogs), but the discount application and trial terms could be more prominent.
- Call to action: Multiple CTAs present (GET STARTED, SEE PLANS & PRICING, TRY UNKIBBLE, TAKE THE QUIZ) but primary CTA 'GET STARTED' is somewhat generic and could be more compelling or specific to the offer.
- Mobile experience: Layout appears mobile-responsive with stacked elements and readable text, but the slow PageSpeed score (42) suggests mobile performance issues that would impact user experience.
Where it's weak
- Page speed: PageSpeed score of 42 indicates poor performance; this is a significant issue that likely causes slow load times and high bounce rates on mobile devices.
Full breakdown
Multiple CTAs present (GET STARTED, SEE PLANS & PRICING, TRY UNKIBBLE, TAKE THE QUIZ) but primary CTA 'GET STARTED' is somewhat generic and could be more compelling or specific to the offer.
PageSpeed score of 42 indicates poor performance; this is a significant issue that likely causes slow load times and high bounce rates on mobile devices.
Strong trust signals including USDA meats, vet-nutritionist developed, Made in USA badge, media credibility, veterinary endorsement, customer testimonials, and risk-free 14-day trial guarantee.
Layout appears mobile-responsive with stacked elements and readable text, but the slow PageSpeed score (42) suggests mobile performance issues that would impact user experience.
Strong, benefit-driven headline that immediately communicates the core value (human-grade food at affordable price) with supporting 4.7/5 star rating.
Excellent social proof including 95M+ meals served, 4.7/5 star reviews (2,200+ reviews), media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
Page aligns well with ad messaging about 50% off, personalized plans, whole food ingredients, and vet-developed nutrition, though the discount prominence could match the ad emphasis better.
The 50% discount is clearly stated at the top, and pricing is shown ($0.53/meal for small dogs), but the discount application and trial terms could be more prominent.
More ads from Spot and Tango
View all →
693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.