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Frøya Organics

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All Frøya Organics ads & funnels →Meta Ad Library

Days running

105 days

Funnel score

63/100

Page speed

51/100

The ad

Ever felt like a grey old hag while your friend looks like they found the fountain of youth? Same here — until I discovered her secret. So, here’s what happened. About a year ago, I started to feel my skin get really dry and it turned red, flaky and wrinkles started showing everywhere… Every single day I felt like I spotted a new problem when I checked my skin in the mirror. You see, as a young woman I used to proudly go out without wearing makeup… People would tell me that I was glowing and people thought I was younger than my friends… Now, I felt like I needed to spend 30 min+ putting on makeup to look semi-presentable before a social setting It really affected my confidence…! I had to do something about it…I started trying all the skincare trends — thousands of dollars spent… And what happened? It made it all worse. I felt like I was completely out of luck… whatever I did to my skin it just got worse That was until I met a good friend from college… She used to be one of the girls I used to go out with back then, and people always thought she was my older sister Now… it seemed quite the opposite, she had a youthful glow while I felt like a grey old hag… But what she told me really surprised me… she told me that when it comes to skincare it’s not about stopping acne, increasing elasticity or whitening the skin to remove age spots… She said it was this one thing that controlled all the other tings She had stopped using all her skincare and stopped washing her skin all the time… Then she had used a 20-second minimal skincare system with just 3 natural balms. This way she built up her skin barrier again, and the skin itself corrected all the problems with her skin. I asked her to let me try hers, but she said that I should buy my own as a real adult LOL 🤪 Luckily she gave me a secret link with a 25% discount and a money back guarantee if I didn’t like them! I got the system a little later and I was surprised by how small they were, but as she told me — these balms are 100% active ingredients while most skincare is 70-90% water, fillers and nasty chemicals… And lo and behold… the very first night I used them I felt my skin growing healthy again. I know it’s a weird thing to say, but it felt like my skin cells were waking up! Now, a week later, my skin glows, is supple and dewy. It’s like I’m 29 again! The secret link she gave me with 25% is still active (for now), and you can use it here: https://froyaorganics.com/pages/froya-organics-hyper-potent-arctic-balms-for-mature-skin

“My skin cells are waking up!”

Learn more

Angle: Social proof + before/after transformation through minimal skincare barrier repairHook: Relatable pain point (aging skin comparison with friend)Format: Long-form testimonial carousel or single image with text overlay

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The funnel behind it

Offer: 46% off - Pick your biggest concerns & save extra

Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page demonstrates strong message-to-ad alignment and clear offer presentation, but suffers from critical performance and trust-building deficiencies. The 46% discount offer is prominent and the concern-selector approach is creative, but the lack of social proof (reviews, testimonials, certifications) significantly undermines credibility. The PageSpeed score of 51 is concerning and will likely cause abandonment. The CTA flow is indirect—users must navigate through concern selection before reaching checkout, adding friction. The page would benefit from: (1) adding customer testimonials/reviews prominently, (2) displaying trust badges and certifications, (3) optimizing for speed, (4) clarifying the post-selection CTA, and (5) making the money-back guarantee more visible. The narrative-driven ad works well for awareness but the landing page needs stronger conversion optimization elements.

What this funnel does right. Steal these.

Headline: Strong emotional headline 'WANT 46% OFF?' directly addresses the offer. Clear, benefit-driven, and creates curiosity. Matches ad headline well.
Message match: Excellent alignment between ad and landing page. Ad emphasizes skin barrier repair, natural balms, and transformative results. Landing page immediately offers discount for skin concerns (fine lines, wrinkles, dryness, acne, etc.), directly matching the ad's pain points and solution.
Mobile experience: Layout appears mobile-responsive with stacked buttons and readable text. Orange buttons are appropriately sized for touch. However, the quiz/selector interface could be more streamlined for mobile users.
Offer clarity: 46% off discount is clearly stated at top. However, the offer structure is somewhat unclear—it's presented as a quiz/selector rather than a straightforward discount application. The connection between picking concerns and the discount amount isn't explicitly explained.

Where it's weak

Social proof: Minimal social proof visible. The ad narrative includes a personal testimonial (friend's story), but the landing page itself shows no customer reviews, ratings, testimonials, or trust badges. No visible social proof elements on the captured sections.
Page speed: PageSpeed score of 51 indicates poor performance. This is below acceptable standards (target 75+). Slow load times will negatively impact conversion rates and user experience, particularly on mobile.
Trust signals: Limited trust signals visible. No customer testimonials, reviews, certifications, or security badges shown in captured sections. The ad's narrative is personal/anecdotal but not backed by third-party validation on the landing page. Money-back guarantee mentioned in ad but not prominently displayed on page.

Full breakdown

Call to action6/10

Multiple CTAs present (4 orange buttons for concern selection + 'I want to pay full price' option). However, the primary CTA is indirect—users must select concerns first. No clear 'Add to Cart' or 'Claim Discount' button visible in captured sections. Call-to-action flow is unclear.

Page speed5/10

PageSpeed score of 51 indicates poor performance. This is below acceptable standards (target 75+). Slow load times will negatively impact conversion rates and user experience, particularly on mobile.

Trust signals5/10

Limited trust signals visible. No customer testimonials, reviews, certifications, or security badges shown in captured sections. The ad's narrative is personal/anecdotal but not backed by third-party validation on the landing page. Money-back guarantee mentioned in ad but not prominently displayed on page.

Mobile experience7/10

Layout appears mobile-responsive with stacked buttons and readable text. Orange buttons are appropriately sized for touch. However, the quiz/selector interface could be more streamlined for mobile users.

Headline8/10

Strong emotional headline 'WANT 46% OFF?' directly addresses the offer. Clear, benefit-driven, and creates curiosity. Matches ad headline well.

Social proof4/10

Minimal social proof visible. The ad narrative includes a personal testimonial (friend's story), but the landing page itself shows no customer reviews, ratings, testimonials, or trust badges. No visible social proof elements on the captured sections.

Message match8/10

Excellent alignment between ad and landing page. Ad emphasizes skin barrier repair, natural balms, and transformative results. Landing page immediately offers discount for skin concerns (fine lines, wrinkles, dryness, acne, etc.), directly matching the ad's pain points and solution.

Offer clarity7/10

46% off discount is clearly stated at top. However, the offer structure is somewhat unclear—it's presented as a quiz/selector rather than a straightforward discount application. The connection between picking concerns and the discount amount isn't explicitly explained.