Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.
UnKibble — Try for 50% Off Today 🐶
Shop nowThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsements, customer testimonials, 140M+ meals served) and clearly communicates the core value proposition (fresh food quality at 40% less cost). The page is well-structured with strong visual hierarchy, compelling product imagery, and multiple CTAs strategically placed. However, it suffers from a slow PageSpeed score (47), which significantly impacts user experience on mobile devices. The offer clarity is excellent with transparent pricing and clear differentiation vs. frozen alternatives. The main weakness is page speed performance, which could hurt conversion rates despite the otherwise strong CRO fundamentals.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals include vet endorsement with photo, USDA meats certification, 4.7-star rating with 2,200+ reviews, major media mentions, 140M+ meals served, and risk-free 14-day trial guarantee.
- Social proof: Page features 4.7/5 star rating (2,200+ reviews), 140M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
- Offer clarity: Pricing is transparent with clear comparison showing $0.53/meal vs $1.06 for frozen, and the 50% off offer is prominently displayed at the top.
- Call to action: Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear, action-oriented language and prominent button styling in brand blue color.
- Headline: Main headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it could be more specific about the 50% discount.
- Message match: Ad promises 50% off, whole food ingredients, 40% less cost, vet-developed, and made in USA—all clearly communicated on the page with matching messaging and visual proof.
- Mobile experience: Layout appears mobile-responsive with stacked elements and readable text, though the slow PageSpeed score (47) suggests mobile performance issues that could impact user experience.
Where it's weak
- Page speed: PageSpeed score of 47 indicates poor performance, likely causing slow load times and potential user abandonment on mobile devices.
Full breakdown
Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear, action-oriented language and prominent button styling in brand blue color.
PageSpeed score of 47 indicates poor performance, likely causing slow load times and potential user abandonment on mobile devices.
Strong trust signals include vet endorsement with photo, USDA meats certification, 4.7-star rating with 2,200+ reviews, major media mentions, 140M+ meals served, and risk-free 14-day trial guarantee.
Layout appears mobile-responsive with stacked elements and readable text, though the slow PageSpeed score (47) suggests mobile performance issues that could impact user experience.
Main headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it could be more specific about the 50% discount.
Page features 4.7/5 star rating (2,200+ reviews), 140M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
Ad promises 50% off, whole food ingredients, 40% less cost, vet-developed, and made in USA—all clearly communicated on the page with matching messaging and visual proof.
Pricing is transparent with clear comparison showing $0.53/meal vs $1.06 for frozen, and the 50% off offer is prominently displayed at the top.
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655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.