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Frøya Organics

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Days running

101 days

Funnel score

81/100

Page speed

61/100

The ad

I wasted $2,000+ on skincare, this is what I learned. Luxury creams, medical grade serums, department store brands, nothing worked. And every single one promised the same thing: Smoother skin, fewer wrinkles, glowing skin.. But if I’m being honest… my skin never really changed. It just got more sensitive, more dry, and my routine kept getting longer and longer. Then I randomly learned something that kind of shocked me. Most skincare creams are 70–90% water. The rest is usually fragrance, fillers, and preservatives so the formula stays stable on a shelf. Meaning the “active ingredients” are often tiny amounts at the bottom of the label. That’s when I started looking for something different and started browsing through reddit, I saw one woman praising Arctic herbs and saying she read some sort of research paper on them and there was huge numbers listed as skin improvement, so I was intrigued. The more I learned, the more I liked the idea of trying Arctic herbs, so I finally ordered them and oh wow… The formulas are completely different from what I had been using. ❄️ No water 🌿 Cold-pressed Arctic plant oils 🐝 Beeswax to protect the skin barrier Basically every ingredient actually does something for your skin. I’ve only been using it a few weeks and I’m already noticing my skin feels way calmer and more hydrated. Honestly wish I found this earlier before wasting all that money 😅 If you’re curious, this is what I started using 👇 https://froyaorganics.com/pages/froya-organics-hyper-potent-arctic-balms-for-mature-skin-conv

I Wasted $2,000 On This…

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Angle: Cost-waste reversal through ingredient transparencyHook: Personal failure/regret narrativeFormat: Video testimonial

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The funnel behind it

Offer: The Complete System for Mature Women's Skin - Subscribe & Save $119 (40% off) or One-Time Purchase $159 (20% off). Includes 60-day supply with 60-day money-back guarantee.

Full landing page teardown →Visit landing page →

81/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing skincare landing page with excellent message-to-page alignment. The ad narrative about wasting $2,000 on ineffective products is directly mirrored in the page headline, creating strong continuity. Social proof is exceptional with 7,405+ reviews, multiple customer testimonials, clinical trial data, and before/after photos. The offer is clear with subscription ($119) and one-time ($159) options, both prominently displayed with savings messaging. The founder story effectively explains the product differentiation (water-free, Arctic herbs, beeswax) which directly addresses the ad's pain points. Trust is reinforced through guarantees, clinical validation, and transparent ingredient philosophy. Main weakness is PageSpeed score of 61, which could impact conversion rates, particularly on mobile. The page successfully converts curiosity from the ad into a compelling product story with strong social proof and clear CTAs.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 60-day money-back guarantee prominently displayed. 100% money-back guarantee mentioned in founder story. Specific clinical trial data from CitrusLabs. Transparent ingredient philosophy ('no false claims, no filler ingredients'). Founder story (Line) adds authenticity. Free shipping over $40. Multiple review platforms cited.
Social proof: Exceptional social proof: 7,405+ 5-star reviews displayed prominently at top. Multiple customer testimonials throughout (Brianna Rose, Jillian G, Kara B, Jessica, Joy S, Joan 64). Before/after photos. Clinical trial results (91% glow, 75% younger skin, 48% dark circles reduction). Media mentions (Women's Health, GQ). 521K+ rejuvenated women stat.
Message match: Excellent alignment between ad narrative and landing page. Ad story about wasting $2,000 on ineffective products matches page headline exactly. Arctic herbs positioning, water-free formulas, and ingredient transparency all directly referenced in ad copy and expanded on page.
Call to action: Primary CTA 'ADD TO CART -$119' is prominent, orange, and action-oriented. Multiple CTAs throughout page ('SEE WHAT FINALLY WORKED', 'SHOP NOW'). Clear subscription vs one-time purchase options. 60-day money-back guarantee reinforces low-risk CTA.
Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Text is readable, CTAs are appropriately sized. Product images and testimonials display well. No obvious mobile usability issues detected from visible sections.
Headline: Strong emotional hook 'I Spent $2,000+ on Skincare That Didn't Work. Then I Tried This.' creates curiosity and relatability. Matches ad headline well and immediately establishes pain point.
Offer clarity: Clear positioning of 'The Complete System for Mature Women's Skin' with specific pricing ($119 subscription, $159 one-time). System contents explicitly listed. Subscription benefits clearly outlined with 40% savings messaging.

Full breakdown

Call to action8/10

Primary CTA 'ADD TO CART -$119' is prominent, orange, and action-oriented. Multiple CTAs throughout page ('SEE WHAT FINALLY WORKED', 'SHOP NOW'). Clear subscription vs one-time purchase options. 60-day money-back guarantee reinforces low-risk CTA.

Page speed6/10

PageSpeed score of 61 indicates moderate performance. Page loads but not optimally. For e-commerce conversion, this is below ideal (target 75+). May impact mobile user experience and bounce rates, though not critically poor.

Trust signals9/10

Strong trust signals: 60-day money-back guarantee prominently displayed. 100% money-back guarantee mentioned in founder story. Specific clinical trial data from CitrusLabs. Transparent ingredient philosophy ('no false claims, no filler ingredients'). Founder story (Line) adds authenticity. Free shipping over $40. Multiple review platforms cited.

Mobile experience8/10

Page appears mobile-responsive with stacked layout visible in screenshots. Text is readable, CTAs are appropriately sized. Product images and testimonials display well. No obvious mobile usability issues detected from visible sections.

Headline8/10

Strong emotional hook 'I Spent $2,000+ on Skincare That Didn't Work. Then I Tried This.' creates curiosity and relatability. Matches ad headline well and immediately establishes pain point.

Social proof9/10

Exceptional social proof: 7,405+ 5-star reviews displayed prominently at top. Multiple customer testimonials throughout (Brianna Rose, Jillian G, Kara B, Jessica, Joy S, Joan 64). Before/after photos. Clinical trial results (91% glow, 75% younger skin, 48% dark circles reduction). Media mentions (Women's Health, GQ). 521K+ rejuvenated women stat.

Message match9/10

Excellent alignment between ad narrative and landing page. Ad story about wasting $2,000 on ineffective products matches page headline exactly. Arctic herbs positioning, water-free formulas, and ingredient transparency all directly referenced in ad copy and expanded on page.

Offer clarity8/10

Clear positioning of 'The Complete System for Mature Women's Skin' with specific pricing ($119 subscription, $159 one-time). System contents explicitly listed. Subscription benefits clearly outlined with 40% savings messaging.