Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
Take 50% OFF your first trial + Personalized Plan for Your Pup! :🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
UnKibble — Try for 50% Off Today 🐶
Learn moreThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, 4.7/5 star ratings, vet endorsements, 150M+ meals served) and clearly communicates the core value proposition of fresh dog food at 40% less cost than frozen alternatives. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a slow PageSpeed score (43), which significantly impacts user experience on mobile devices. The messaging is well-aligned with the ad promise of 50% off and personalized plans, though the page could be more aggressive in highlighting the discount upfront. Multiple CTAs ("See Plans & Pricing," "Get Started," "Try UnKibble") create some decision friction rather than a single clear path.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals including USDA meats certification, vet-nutritionist developed, veterinary endorsement, media credibility, customer reviews, and 'Made in the USA' messaging build strong credibility.
- Social proof: Exceptional social proof including 4.7/5 star rating (2,200+ reviews), 150M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the core value proposition.
- Message match: Strong alignment between ad promise (50% off, personalized plans, whole food ingredients, vet-developed) and page content, with all key benefits prominently featured.
- Offer clarity: The 50% discount is clearly stated at the top, and the value proposition (40% less than frozen, whole food ingredients) is well-articulated throughout the page.
- Call to action: Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble') with good visual prominence in blue buttons, though having multiple primary CTAs creates some friction.
- Mobile experience: Layout appears mobile-optimized with stacked elements and readable text, though the slow page speed (43) will negatively impact mobile user experience.
Where it's weak
- Page speed: PageSpeed score of 43 indicates poor performance; this is a significant issue that will cause mobile users to experience slow loading and potential abandonment.
Full breakdown
Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble') with good visual prominence in blue buttons, though having multiple primary CTAs creates some friction.
PageSpeed score of 43 indicates poor performance; this is a significant issue that will cause mobile users to experience slow loading and potential abandonment.
Multiple trust signals including USDA meats certification, vet-nutritionist developed, veterinary endorsement, media credibility, customer reviews, and 'Made in the USA' messaging build strong credibility.
Layout appears mobile-optimized with stacked elements and readable text, though the slow page speed (43) will negatively impact mobile user experience.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the core value proposition.
Exceptional social proof including 4.7/5 star rating (2,200+ reviews), 150M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
Strong alignment between ad promise (50% off, personalized plans, whole food ingredients, vet-developed) and page content, with all key benefits prominently featured.
The 50% discount is clearly stated at the top, and the value proposition (40% less than frozen, whole food ingredients) is well-articulated throughout the page.
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.