Library/beauty· US

Frøya Organics

Facebook · Instagram · Audience Network · Video

Active

All Frøya Organics ads & funnels →Meta Ad Library

Days running

80 days

Funnel score

64/100

Page speed

52/100

The ad

💛 The Anti-Aging Ingredient You’ve Never Heard Of … ❌ Retinol = skin thinning ❌ Hyaluronic acid = dehydration ❌ Store-bought creams = oil waste toxins 🟡 But Arctic plants? Criminally overlooked. Arnica locks in hydration, boosts collagen, and improves elasticity. Sea buckthorn activates stem cells and rejuvenates the skin barrier. Calendula soothes the skin, eliminates redness, and fades dark circles. Made with just Arctic botanicals + organic beeswax. If you don’t see visible results, you’ll get your money back. That’s our 60-day promise.

Side effect: Younger skin

Shop now

Angle: Natural alternative superiority - positioning Arctic botanicals as overlooked anti-aging solution superior to mainstream ingredientsHook: Problem-agitation (debunking common ingredients with negative claims)Format: Video - likely product demonstration or before/after with ingredient education overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: 46% off - Pick your biggest concerns & save extra

Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively captures the discount offer and creates a personalized experience through concern-based selection buttons, achieving good message-match with the ad. The mobile layout is clean and functional. However, the page suffers from critical weaknesses: (1) Complete absence of social proof/reviews for a skincare product, (2) Below-average page speed (52) that will hurt conversions, (3) Limited trust signals despite mentioning a 60-day guarantee, (4) No visible final CTA or checkout flow in the captured sections. The discount mechanism is clever but the page needs customer testimonials, faster loading, and explicit trust markers to maximize conversion potential.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. The concern selection buttons are appropriately sized for touch interaction. No obvious mobile usability issues in visible sections.
Message match: Strong alignment between ad and landing page. Ad emphasizes Arctic botanicals and anti-aging benefits; page immediately offers discount for selecting skin concerns. The concern-based discount selection directly mirrors the ad's ingredient-benefit messaging.
Offer clarity: 46% off discount is prominently displayed with clear call-to-action buttons. The offer mechanism (pick concerns to unlock discount) is straightforward, though the exact discount application isn't explicitly stated on visible sections.
Call to action: Multiple orange buttons with clear action text ("FINE LINES, WRINKLES...", "DRY, ITCHY...", etc.) guide users through the discount selection. However, no final conversion CTA is visible in the captured sections. The buttons function as selection tools rather than purchase drivers.
Headline: "WANT 46% OFF?" is clear and benefit-driven. The ad headline "Side effect: Younger skin" is compelling but not visible on the landing page shown. Page headline focuses on the discount mechanism rather than the core benefit.

Where it's weak

Social proof: No visible customer testimonials, reviews, ratings, or social proof elements on the captured sections. No trust badges, user counts, or credibility markers present. This is a significant weakness for a skincare product.
Page speed: PageSpeed score of 52 indicates below-average performance. This is concerning for conversion rates, as slow pages typically see higher bounce rates and lower engagement, particularly on mobile devices.
Trust signals: Limited trust signals visible. The page mentions a "60-day promise" in the ad copy but no guarantee badge or trust indicators are shown on the landing page itself. No company credentials, certifications, or third-party validation visible. Frøya branding is present but minimal trust reinforcement.

Full breakdown

Call to action7/10

Multiple orange buttons with clear action text ("FINE LINES, WRINKLES...", "DRY, ITCHY...", etc.) guide users through the discount selection. However, no final conversion CTA is visible in the captured sections. The buttons function as selection tools rather than purchase drivers.

Page speed5/10

PageSpeed score of 52 indicates below-average performance. This is concerning for conversion rates, as slow pages typically see higher bounce rates and lower engagement, particularly on mobile devices.

Trust signals5/10

Limited trust signals visible. The page mentions a "60-day promise" in the ad copy but no guarantee badge or trust indicators are shown on the landing page itself. No company credentials, certifications, or third-party validation visible. Frøya branding is present but minimal trust reinforcement.

Mobile experience8/10

Layout appears mobile-optimized with full-width buttons, readable typography, and vertical stacking. The concern selection buttons are appropriately sized for touch interaction. No obvious mobile usability issues in visible sections.

Headline7/10

"WANT 46% OFF?" is clear and benefit-driven. The ad headline "Side effect: Younger skin" is compelling but not visible on the landing page shown. Page headline focuses on the discount mechanism rather than the core benefit.

Social proof3/10

No visible customer testimonials, reviews, ratings, or social proof elements on the captured sections. No trust badges, user counts, or credibility markers present. This is a significant weakness for a skincare product.

Message match8/10

Strong alignment between ad and landing page. Ad emphasizes Arctic botanicals and anti-aging benefits; page immediately offers discount for selecting skin concerns. The concern-based discount selection directly mirrors the ad's ingredient-benefit messaging.

Offer clarity8/10

46% off discount is prominently displayed with clear call-to-action buttons. The offer mechanism (pick concerns to unlock discount) is straightforward, though the exact discount application isn't explicitly stated on visible sections.