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Spot and Tango

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All Spot and Tango ads & funnels →Meta Ad Library

Days running

25 days

Funnel score

69/100

Page speed

40/100

The ad

🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩‍⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.

🇨🇦 Shipped from Toronto - Now 50% off!

Learn more

Angle: Convenience + Quality + Value - Fresh dog food without refrigeration at half priceHook: Urgency + Discount (Limited time 50% off)Format: Image ad with emoji-heavy text overlay

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The funnel behind it

Offer: THIS WEEK ONLY GET 50% OFF

Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has strong social proof (143M+ meals served, 4.7/5 star rating, media mentions from CNN/Forbes/USA Today, customer testimonials), clear value proposition (40% savings vs. fresh-frozen, whole food ingredients), and multiple CTAs throughout. However, it suffers from critical weaknesses: the PageSpeed score of 40 is severely problematic for mobile conversion, the headline doesn't match the ad's "50% off" emphasis strongly enough, and the offer clarity could be sharper (the 50% discount is mentioned at top but not prominently featured in the hero section). The page is visually appealing with good use of imagery and trust signals, but the slow load time and message misalignment with the ad create friction.

What this funnel does right. Steal these.

Social proof: Excellent social proof with 143.8M+ meals served, 4.7/5 star rating from 2,200+ reviews, media mentions (CNN, Forbes, USA Today, TechCrunch), and customer testimonials with photos.
Call to action: Multiple clear CTAs throughout ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual prominence and color contrast.
Trust signals: Strong trust signals including vet-developed claims, Dr. Stephanie Liff testimonial, USDA meats mention, 14-day risk-free trial, and free shipping guarantees.
Mobile experience: The layout appears mobile-responsive with stacked sections and readable text, though the slow load time will impact mobile experience.
Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear but doesn't emphasize the 50% off promotion that the ad leads with.
Offer clarity: The 50% discount is mentioned at the top banner but the main hero focuses on 'affordable price' rather than the specific discount percentage.

Where it's weak

Page speed: PageSpeed score of 40 is critically slow and will significantly harm mobile conversion rates and user experience.

Full breakdown

Call to action8/10

Multiple clear CTAs throughout ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual prominence and color contrast.

Page speed3/10

PageSpeed score of 40 is critically slow and will significantly harm mobile conversion rates and user experience.

Trust signals8/10

Strong trust signals including vet-developed claims, Dr. Stephanie Liff testimonial, USDA meats mention, 14-day risk-free trial, and free shipping guarantees.

Mobile experience7/10

The layout appears mobile-responsive with stacked sections and readable text, though the slow load time will impact mobile experience.

Headline7/10

The headline 'Human-Grade Dog Food At An Affordable Price' is clear but doesn't emphasize the 50% off promotion that the ad leads with.

Social proof9/10

Excellent social proof with 143.8M+ meals served, 4.7/5 star rating from 2,200+ reviews, media mentions (CNN, Forbes, USA Today, TechCrunch), and customer testimonials with photos.

Message match6/10

The ad emphasizes '50% off' and specific benefits, but the landing page leads with 'affordable price' and focuses more on product quality than the discount offer.

Offer clarity7/10

The 50% discount is mentioned at the top banner but the main hero focuses on 'affordable price' rather than the specific discount percentage.

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693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score