Spot and Tango
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The ad
unkibble time with mr prince #spotandtangopartner code PRINCE50 for discount at checkout 💅
UnKibble — Try for 50% Off Today 🐶
Learn moreThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsement, 82M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition of fresh, human-grade dog food at 40% less cost than frozen alternatives. The page effectively uses social proof with customer testimonials and maintains strong message match with the ad's 50% discount offer. However, the page is significantly hampered by poor mobile performance (PageSpeed 46), which creates friction in the conversion funnel, and the CTA buttons could be more action-oriented and prominent. The layout is visually engaging with good use of imagery and color, but the slow load time and multiple competing CTAs dilute conversion potential.
What this funnel does right. Steal these.
- Trust signals: Trust is built through multiple credibility markers: veterinary endorsement, media features from reputable outlets, high review count and rating, 'Made in USA' badge, USDA meats certification, and specific customer success stories.
- Social proof: The page features extensive social proof including 4.7/5 star rating (2,200+ reviews), 82M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), a vet endorsement from Dr. Stephanie Liff, and a customer testimonial from Jess about solving digestive issues.
- Message match: The ad promises 50% off and the page immediately confirms 'ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT' with strong alignment on the discount offer and product benefits.
- Offer clarity: The 50% discount is prominently displayed at the top, and the value proposition of saving 40% vs. fresh frozen is clearly quantified with specific dollar amounts ($1,000/year for medium dogs).
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the primary pain point of cost while emphasizing quality.
- Call to action: Multiple CTAs are present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') with good visual prominence in blue buttons, but the variety may create decision paralysis rather than clear conversion path.
Where it's weak
- Page speed: PageSpeed score of 46 is well below the 50+ threshold for acceptable performance, indicating slow load times that will negatively impact conversion rates and user experience.
- Mobile experience: While the layout appears mobile-responsive in the screenshots, the PageSpeed score of 46 indicates significant mobile performance issues that would create poor user experience and high bounce rates.
Full breakdown
Multiple CTAs are present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') with good visual prominence in blue buttons, but the variety may create decision paralysis rather than clear conversion path.
PageSpeed score of 46 is well below the 50+ threshold for acceptable performance, indicating slow load times that will negatively impact conversion rates and user experience.
Trust is built through multiple credibility markers: veterinary endorsement, media features from reputable outlets, high review count and rating, 'Made in USA' badge, USDA meats certification, and specific customer success stories.
While the layout appears mobile-responsive in the screenshots, the PageSpeed score of 46 indicates significant mobile performance issues that would create poor user experience and high bounce rates.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, directly addressing the primary pain point of cost while emphasizing quality.
The page features extensive social proof including 4.7/5 star rating (2,200+ reviews), 82M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), a vet endorsement from Dr. Stephanie Liff, and a customer testimonial from Jess about solving digestive issues.
The ad promises 50% off and the page immediately confirms 'ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT' with strong alignment on the discount offer and product benefits.
The 50% discount is prominently displayed at the top, and the value proposition of saving 40% vs. fresh frozen is clearly quantified with specific dollar amounts ($1,000/year for medium dogs).
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.