Frøya Organics
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The ad
What if everything you believed about Botox was wrong? ⁉️ Most people don't know this about Botox: It freezes facial muscles to hide wrinkles temporarily, but underneath? Your skin is still aging … That's why wrinkles return every few months, you're covering up the problem, not fixing it. After 10 years of Botox at around $475 per session every 3-4 months, most people have spent $19,000-$24,000 and still have the same skin issues they started with … Here's what has turned the botox industry on its head: groundbreaking 2025 data reveals that cryophilic Arctic flora, synergized with the lipid matrix of wild beeswax heals the skin barrier in weeks. These botanicals are concentrated in a waterless formula, meaning there's no water diluting the good stuff like in regular creams. One small brand secured this technology while big beauty companies weren't paying attention. No needles. No $500 appointments every few months. No being stuck in a cycle that never ends. Just skin that actually works better and looks healthier because it is healthier. Discover what Scandinavian dermatologists are recommending → SOURCES: What Botox does to muscles long-term: https://pmc.ncbi.nlm.nih.gov/articles/PMC8878196/
Dermatologists Hide This From You 🤫
Shop nowThe funnel behind it
Offer: 46% off - Pick your biggest concerns & save extra
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page implements a personalization strategy by asking users to select their primary skin concerns before revealing the full offer. The page successfully mirrors the ad's contrarian positioning against Botox and emphasizes natural, Scandinavian-sourced ingredients. However, the page suffers from critical weaknesses: (1) Poor PageSpeed score (47) will cause abandonment, (2) Minimal social proof despite making bold claims about dermatologist recommendations, (3) Unclear primary CTA with friction-inducing selection requirement, (4) Limited trust indicators for a premium skincare product. The message match is excellent, but conversion optimization is hampered by performance issues and lack of credibility signals. The 'I want to pay full price' option is unusual and may confuse users about the actual offer structure.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with stacked buttons and readable typography. Text is appropriately sized. Selection buttons are touch-friendly. No obvious mobile usability issues in the captured sections.
- Message match: Strong alignment between ad and landing page. Ad's anti-Botox positioning, focus on skin barrier healing, and Scandinavian/Arctic ingredients all reflected on page. The 46% off offer directly matches ad promise. Tone and messaging are consistent.
- Headline: "WANT 46% OFF?" is direct and attention-grabbing. Matches the ad's provocative tone about hidden dermatology secrets. Clear value proposition but could be more specific about the product category.
- Offer clarity: 46% off discount is clearly stated upfront. However, the actual product benefits and what specifically is being sold are somewhat buried. The offer requires selecting skin concerns to proceed, which adds friction.
Where it's weak
- Social proof: Minimal social proof visible on captured page. No testimonials, reviews, user counts, or expert endorsements shown. Ad mentions 'Scandinavian dermatologists' but landing page doesn't reinforce this with actual credentials or quotes. This is a significant weakness.
- Page speed: PageSpeed score of 47 indicates poor performance. This is below acceptable thresholds (target 75+). Slow load times will negatively impact conversion rates and user experience, particularly on mobile devices.
- Trust signals: Limited trust signals visible. One source citation provided in ad (NIH article on Botox), but landing page doesn't display credentials, certifications, or brand authority. No visible security badges, return policies, or company information in captured sections. Brand name 'FRØYA' is present but lacks context about company legitimacy.
Full breakdown
Primary CTA is implicit (selecting skin concerns to unlock discount). No prominent 'Shop Now' or 'Claim Discount' button visible in captures. The selection buttons are functional CTAs but lack urgency language. Secondary link 'I want to pay full price' is present but undermines conversion intent.
PageSpeed score of 47 indicates poor performance. This is below acceptable thresholds (target 75+). Slow load times will negatively impact conversion rates and user experience, particularly on mobile devices.
Limited trust signals visible. One source citation provided in ad (NIH article on Botox), but landing page doesn't display credentials, certifications, or brand authority. No visible security badges, return policies, or company information in captured sections. Brand name 'FRØYA' is present but lacks context about company legitimacy.
Layout appears mobile-optimized with stacked buttons and readable typography. Text is appropriately sized. Selection buttons are touch-friendly. No obvious mobile usability issues in the captured sections.
"WANT 46% OFF?" is direct and attention-grabbing. Matches the ad's provocative tone about hidden dermatology secrets. Clear value proposition but could be more specific about the product category.
Minimal social proof visible on captured page. No testimonials, reviews, user counts, or expert endorsements shown. Ad mentions 'Scandinavian dermatologists' but landing page doesn't reinforce this with actual credentials or quotes. This is a significant weakness.
Strong alignment between ad and landing page. Ad's anti-Botox positioning, focus on skin barrier healing, and Scandinavian/Arctic ingredients all reflected on page. The 46% off offer directly matches ad promise. Tone and messaging are consistent.
46% off discount is clearly stated upfront. However, the actual product benefits and what specifically is being sold are somewhat buried. The offer requires selecting skin concerns to proceed, which adds friction.
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