Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Video

Active

All Beauty From Bees ads & funnels →Visit site Meta Ad Library

Days running

111 days

Funnel score

64/100

Page speed

55/100

The ad

Ladies, are you noticing dryness and dullness on your body? Discover the ultimate natural solution for your body designed to deeply nourish and rejuvenate your skin. Expertly formulated to target dryness, our products restore essential hydration, leaving your skin firmer, smoother, and more radiant. No shortcuts, no compromises—just youthful, glowing skin that defies time.

The reason your skin turned crepey.

Shop now

Angle: Problem-solution (skin aging/dryness)Hook: Curiosity gap (reason for crepey skin)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Want a FREE 8oz Body Serum?

Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page demonstrates solid message-to-ad alignment and mobile optimization, but suffers from critical gaps in social proof, trust signals, and page speed. The free serum offer is clear, but the page relies heavily on email capture rather than direct product sales, which may indicate a lead-gen strategy. The headline creates curiosity but uses negative framing. The 55 PageSpeed score is concerning for conversion rates. Adding customer testimonials, trust badges, money-back guarantees, and performance optimization would significantly improve CRO metrics.

What this funnel does right. Steal these.

Mobile experience: Mobile layout appears responsive and functional. Email input, CTA button, and key messaging are mobile-optimized. Clean vertical stack works well on small screens.
Call to action: Clear 'Shop now' CTA with good contrast. However, primary conversion action appears to be email capture (email input field) rather than direct shop action—mixed messaging.
Message match: Good alignment between ad (dryness/dullness solution) and landing page (body serum for hydration). Ad mentions 'natural solution' and page reinforces this positioning.
Offer clarity: Free 8oz body serum offer is clear, but positioning as 'free' vs. lead magnet could be stronger. Value proposition (nourishment, hydration) is evident.

Where it's weak

Page speed: PageSpeed score of 55 indicates moderate performance issues. Below ideal threshold (70+). May cause friction in conversion funnel, especially on mobile.
Social proof: Minimal visible social proof on page. No testimonials, reviews, ratings, or user-generated content visible in screenshot. Checkbox for 'We respect your privacy' is present but insufficient.

Full breakdown

Call to action7/10

Clear 'Shop now' CTA with good contrast. However, primary conversion action appears to be email capture (email input field) rather than direct shop action—mixed messaging.

Page speed5/10

PageSpeed score of 55 indicates moderate performance issues. Below ideal threshold (70+). May cause friction in conversion funnel, especially on mobile.

Trust signals6/10

Brand name 'Beauty from Bees' suggests natural positioning. Privacy checkbox present. However, no visible security badges, certifications, guarantees, or brand credentials to build confidence.

Mobile experience8/10

Mobile layout appears responsive and functional. Email input, CTA button, and key messaging are mobile-optimized. Clean vertical stack works well on small screens.

Headline6/10

Curiosity-driven headline 'The reason your skin turned crepey' creates intrigue but lacks direct benefit statement. Somewhat negative framing may deter some users.

Social proof5/10

Minimal visible social proof on page. No testimonials, reviews, ratings, or user-generated content visible in screenshot. Checkbox for 'We respect your privacy' is present but insufficient.

Message match7/10

Good alignment between ad (dryness/dullness solution) and landing page (body serum for hydration). Ad mentions 'natural solution' and page reinforces this positioning.

Offer clarity7/10

Free 8oz body serum offer is clear, but positioning as 'free' vs. lead magnet could be stronger. Value proposition (nourishment, hydration) is evident.