Beauty From Bees
Facebook · Instagram · Messenger · Video
The ad
Ladies, your lotion might be making your skin drier. Most are over 80% water and synthetic fillers that sit on top of your skin — blocking your body’s natural ability to hydrate. Our 100% natural Body Serum works with your biology to feed your skin what it’s missing — restoring elasticity, glow, and real hydration. Use it daily and you’ll feel your body’s natural systems come back to life — the way nature intended. Clinically clean. 100% natural. 💛 Feel your skin come alive again.
Anti-Aging Without the Irritation
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Trust signals8/10
- Social proof8/10
- Offer clarity8/10
- Mobile experience7/10
- Headline7/10
- Message match7/10
Where it's weak
- Page speed4/10
Full breakdown
Call to action
6/10Primary CTA 'Add to cart' is present but not visually dominant; secondary CTAs (subscription option, free serum offer) compete for attention and may dilute conversion focus.
- Clear 'Add to cart' button in black (high contrast)
- Multiple CTA options provided (one-time purchase, subscription, free sample offer)
- Trust signals below CTA ('30-Day Guarantee | Free Shipping $125+ | Made in Canada')
- CTA button appears to be cut off or not fully visible in the primary view
- Too many competing CTAs (subscription, one-time, free offer) dilute focus
- Free offer CTA ('Yes please!') may cannibalize primary purchase CTA
Page speed
4/10PAGESPEED_SCORE of 36 converts to approximately 3.6/10, indicating significant performance issues that will hurt conversion rates and user experience.
- PAGESPEED_SCORE of 36 indicates very slow page load times
- Slow speed will increase bounce rate and reduce conversions
- Mobile performance likely severely impacted by slow speed
Trust signals
8/10Strong trust signals including 38,331 5-star reviews, media features (ELLE, Good Housekeeping), detailed customer testimonials, 30-day guarantee, and emphasis on natural/pure ingredients.
- 38,331 5-star reviews with specific customer testimonials and dates
- Featured in ELLE and Good Housekeeping (visible badges)
- 30-Day Guarantee, Free Shipping $125+, Made in Canada messaging builds confidence
Mobile experience
7/10Page appears mobile-responsive with stacked layout, readable text, and accessible buttons, though some elements may be cramped on smaller screens.
- Vertical stacking of product image, details, and CTAs is mobile-appropriate
- Text is readable and not overly small
- Product selector dropdowns (scent, size) are accessible
- Multiple CTAs and options may create scrolling fatigue on mobile
- Product image carousel may be difficult to navigate on small screens
- Popup modal for free serum offer takes up full screen, potentially blocking content
Headline
7/10The page headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' is benefit-focused but generic; the ad headline 'Anti-Aging Without the Irritation' is more compelling but doesn't appear on the page.
- Headline emphasizes core benefit (hydration and barrier strengthening)
- Subheading clearly identifies product as 'Body Serum' with natural positioning
- Page headline doesn't match ad headline, missing the anti-aging angle
- Headline is somewhat generic and doesn't differentiate from competitors
- No urgency or unique angle in the main headline
Social proof
8/10Strong social proof with 38,331 reviews at 5 stars, plus multiple named customer testimonials with dates and detailed feedback visible in the lower sections.
- 5-star rating with 38,331 reviews prominently displayed under the product name
- Multiple detailed customer testimonials with names, dates, and specific product benefits mentioned (Lindsay Dwell, Jeri Pero-Fraser, Jenn Mcnab)
- Featured in ELLE and Good Housekeeping badges visible on product image
Message match
7/10Good alignment on core message (100% natural, anti-aging, hydration) but page emphasizes barrier repair and ingredient purity while ad emphasizes the problem (lotion making skin drier) and solution angle.
- Both ad and page emphasize '100% natural' positioning
- Core benefit of hydration and skin restoration present in both
- Anti-aging angle present in both (ad headline and page content about aging)
- Ad focuses on problem (lotion making skin drier) but page leads with benefits instead
- Ad emphasizes 'clinically clean' but page emphasizes 'no synthetics' differently
- Ad's biological/natural systems angle not strongly reflected in page copy
Offer clarity
8/10The offer is clearly stated: a 100% natural body serum with specific benefits (hydration, elasticity, glow) and a free 8oz sample promotion is prominently displayed.
- Free Body Serum offer clearly stated with conditions ('Fill Your Cart $125+ of anything on the site')
- Product benefits explicitly listed with icons (Soothes Irritation, Silky Not Greasy, 100% Natural, Barrier Repair)
- Price clearly shown as CA$32.00 with size options (250ml/8oz)
- Free offer terms are somewhat buried and require reading fine print about the $125+ cart minimum
- Multiple pricing options (one-time vs subscription) could create slight confusion about which is primary
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