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TEMPTU

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Days running

266 days

Funnel score

43/100

Page speed

62/100

The ad

There are few things as exquisite as an Indian bride. We love sharing some of our favorite bridal looks from some of our favorite artists using TEMPTU. @makeupbyvinishaa @muabhattacharjee @makeupby_vas #bridalmakeupartist #bridalmakeup #weddingmakeup #indianbride #indianbrides #indianbridalmakeup #indianweddingmakeup #summerbride #temptu #temptupro #airbrushmakeup #airbrushbridalmakeup

TEMPTU

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Angle: Social proof through aspirational bridal aesthetics and artist credibilityHook: Compliment + user-generated content showcaseFormat: Carousel featuring bridal makeup looks from makeup artists

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The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

Full landing page teardown →Visit landing page →

43/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from significant CRO issues. The primary problem is message-to-market mismatch: the ad promotes Indian bridal makeup artistry using TEMPTU airbrush products, but the landing page shows only a generic 20% off popup with no bridal/makeup content, product imagery, or artist features. The headline is non-existent (just 'TEMPTU'), offer clarity is poor, and social proof is minimal. The popup modal creates friction rather than conversion opportunity. PageSpeed at 62 indicates performance issues. The page appears to be a generic homepage rather than a dedicated landing page for this specific ad campaign. To improve: (1) Create dedicated landing page matching ad creative with bridal makeup focus, (2) Feature the makeup artists mentioned in ad, (3) Show product benefits and airbrush technology, (4) Move 20% offer to prominent above-fold position, (5) Add customer testimonials and before/after imagery, (6) Improve page speed, (7) Reduce popup friction with clearer value prop.

Where it's weak

Headline: Single word 'TEMPTU' is brand name only, not a compelling headline. Doesn't communicate value, benefit, or what the product does. Misses opportunity to connect with the bridal makeup angle from the ad.
Message match: Poor alignment between ad and landing page. Ad focuses on Indian bridal makeup artistry and TEMPTU airbrush products, but landing page shows generic popup offer with no bridal/makeup content visible. Disconnect between ad promise and page delivery.
Offer clarity: No clear offer visible on page. The 20% off first order popup is buried and not prominently featured as the main value prop. No pricing, product details, or clear benefit statement.
Social proof: Minimal social proof visible. No testimonials, reviews, ratings, or user-generated content shown. The ad mentions makeup artists but their work isn't showcased on the landing page. Privacy policy link present but weak trust signal.
Call to action: Multiple CTAs present ('Yes Please', 'No Thanks', 'Shop Now') but unclear hierarchy. The 20% off CTA is buried in a popup rather than being the primary conversion driver. CTAs lack urgency or compelling copy.
Trust signals: Basic trust elements present (Privacy Policy link, brand name). However, no visible security badges, customer reviews, testimonials, or brand credentials. The aggressive popup asking for email before showing content may reduce trust. No clear company information or social proof.

Full breakdown

Call to action5/10

Multiple CTAs present ('Yes Please', 'No Thanks', 'Shop Now') but unclear hierarchy. The 20% off CTA is buried in a popup rather than being the primary conversion driver. CTAs lack urgency or compelling copy.

Page speed6/10

PageSpeed score of 62 is below ideal (70+). Moderate performance issues that could impact conversion rates, especially on mobile. Loading delays reduce user patience for engagement.

Trust signals5/10

Basic trust elements present (Privacy Policy link, brand name). However, no visible security badges, customer reviews, testimonials, or brand credentials. The aggressive popup asking for email before showing content may reduce trust. No clear company information or social proof.

Mobile experience6/10

Mobile-responsive layout present with readable text and functional buttons. However, the popup modal takes up excessive screen real estate on mobile, creating friction. Navigation and scrolling experience could be smoother.

Headline2/10

Single word 'TEMPTU' is brand name only, not a compelling headline. Doesn't communicate value, benefit, or what the product does. Misses opportunity to connect with the bridal makeup angle from the ad.

Social proof4/10

Minimal social proof visible. No testimonials, reviews, ratings, or user-generated content shown. The ad mentions makeup artists but their work isn't showcased on the landing page. Privacy policy link present but weak trust signal.

Message match3/10

Poor alignment between ad and landing page. Ad focuses on Indian bridal makeup artistry and TEMPTU airbrush products, but landing page shows generic popup offer with no bridal/makeup content visible. Disconnect between ad promise and page delivery.

Offer clarity3/10

No clear offer visible on page. The 20% off first order popup is buried and not prominently featured as the main value prop. No pricing, product details, or clear benefit statement.

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score