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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

71/100

Page speed

66/100

The ad

It’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup

Shop now

Angle: Product efficacy through real-world application (heat/water resistance demonstration)Hook: Relatable problem statement with curiosity gapFormat: Video testimonial/behind-the-scenes with product showcase

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The funnel behind it

Offer: Free shipping when you spend $50

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71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

TEMPTU's landing page effectively showcases product credibility through social proof and professional presentation, but misses an opportunity to capitalize on the ad's compelling influencer narrative about extreme-condition makeup performance. The page is well-structured with clear product offerings, multiple CTAs, and strong trust indicators (awards, user count, reviews). However, the message disconnect between the ad's heat/water-resistance story and the landing page's generic product focus creates friction. Mobile experience is solid, but PageSpeed score of 66 suggests optimization opportunities. The free shipping threshold ($50) is clearly communicated. Overall, a competent e-commerce page that could convert better with stronger message alignment and more urgency-driven CTAs.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: professional brand presentation, award badges (Allure, Beauty Guys), 50,000+ pro users, verified reviews, clear product information, professional imagery, privacy policy visible, pro membership program with transparent benefits.
Mobile experience: Layout appears responsive and mobile-friendly. Text is readable, CTAs are appropriately sized, product imagery scales well. Navigation is accessible. Good mobile UX overall.
Social proof: Strong social proof: 50,000+ pros claim, 65 reviews (4.5 stars) on featured product, Allure/Beauty Awards badges visible, influencer content embedded. Video testimonials present. Good credibility signals throughout.
Call to action: Multiple CTAs present ('SHOP NOW' buttons in burgundy). Primary CTA is visible and action-oriented, but not particularly urgent or compelling. No scarcity/urgency messaging to drive immediate action.
Page speed: PageSpeed score of 66 is acceptable but not excellent. Mobile performance is adequate for e-commerce but could be optimized further. Not a critical issue but room for improvement.
Offer clarity: Free shipping at $50 threshold is clear at top. Product sets (Creamy Air Corrective, Air Deluxe Airbrush Kit) are shown with pricing, but value proposition could be more explicit on landing page itself.

Full breakdown

Call to action7/10

Multiple CTAs present ('SHOP NOW' buttons in burgundy). Primary CTA is visible and action-oriented, but not particularly urgent or compelling. No scarcity/urgency messaging to drive immediate action.

Page speed7/10

PageSpeed score of 66 is acceptable but not excellent. Mobile performance is adequate for e-commerce but could be optimized further. Not a critical issue but room for improvement.

Trust signals8/10

Strong trust signals: professional brand presentation, award badges (Allure, Beauty Guys), 50,000+ pro users, verified reviews, clear product information, professional imagery, privacy policy visible, pro membership program with transparent benefits.

Mobile experience8/10

Layout appears responsive and mobile-friendly. Text is readable, CTAs are appropriately sized, product imagery scales well. Navigation is accessible. Good mobile UX overall.

Headline6/10

Page headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is descriptive but generic. Doesn't leverage the ad's heat/water-resistance angle or influencer credibility from the campaign.

Social proof8/10

Strong social proof: 50,000+ pros claim, 65 reviews (4.5 stars) on featured product, Allure/Beauty Awards badges visible, influencer content embedded. Video testimonials present. Good credibility signals throughout.

Message match6/10

Ad emphasizes heat/water/sun-resistant makeup for extreme conditions (pool shoot, heat wave). Landing page focuses on general product features (coverage, lightweight, water-resistant) but doesn't prominently highlight the extreme-condition use case or influencer story from ad.

Offer clarity7/10

Free shipping at $50 threshold is clear at top. Product sets (Creamy Air Corrective, Air Deluxe Airbrush Kit) are shown with pricing, but value proposition could be more explicit on landing page itself.

More ads from TEMPTU

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score