TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
Shop nowThe funnel behind it
Offer: WANT 20% OFF YOUR FIRST ORDER?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively targets professional makeup artists with strong social proof (50,000+ pros, industry awards, influencer endorsement) and clear value propositions (pro membership benefits, product categories). However, it suffers from moderate page speed (66), a somewhat generic headline that doesn't directly connect to the ad's bridal makeup angle, and multiple competing CTAs that dilute conversion focus. The popup offer (20% off first order) is compelling but interrupts the user journey. Mobile experience appears adequate but the page could benefit from faster loading and a more cohesive message matching the influencer-driven bridal makeup narrative from the ad.
What this funnel does right. Steal these.
- Social proof: Excellent social proof throughout: 50,000+ pros testimonial, industry awards (Allure, Beauty Hits), influencer feature (Tami Bernard), video testimonials, and star ratings on products.
- Trust signals: Strong trust signals: professional branding, industry awards, 50,000+ pro users, detailed product information, privacy policy, and influencer endorsement from Tami Bernard.
- Offer clarity: The 20% off first order popup is clear and prominent, though the main page offers (pro membership, product bundles) could be more explicitly stated upfront.
- Call to action: Multiple CTAs present (Learn More, Shop Pro Makeup, Shop Now, View All, Explore the Innovation) create some confusion; the primary CTA could be more prominent and singular.
- Page speed: PageSpeed score of 66 indicates moderate performance; acceptable but not optimal for conversion, with room for improvement in loading times.
- Mobile experience: Mobile layout appears functional with stacked sections and readable text, though the popup and multiple CTAs may create friction on smaller screens.
Full breakdown
Multiple CTAs present (Learn More, Shop Pro Makeup, Shop Now, View All, Explore the Innovation) create some confusion; the primary CTA could be more prominent and singular.
PageSpeed score of 66 indicates moderate performance; acceptable but not optimal for conversion, with room for improvement in loading times.
Strong trust signals: professional branding, industry awards, 50,000+ pro users, detailed product information, privacy policy, and influencer endorsement from Tami Bernard.
Mobile layout appears functional with stacked sections and readable text, though the popup and multiple CTAs may create friction on smaller screens.
"Bridal Beauty with Tami Bernard" is descriptive but generic; it doesn't emphasize the unique value proposition or connect strongly to the ad's focus on airbrush makeup and lasting coverage.
Excellent social proof throughout: 50,000+ pros testimonial, industry awards (Allure, Beauty Hits), influencer feature (Tami Bernard), video testimonials, and star ratings on products.
The ad emphasizes bridal makeup, airbrush products, and Tami Bernard's expertise, but the landing page is more general (pro makeup tools, multiple product categories) rather than bridal-focused.
The 20% off first order popup is clear and prominent, though the main page offers (pro membership, product bundles) could be more explicitly stated upfront.
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298dCAROUSELTEMPTU
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dCAROUSELTEMPTU
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
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