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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

73/100

Page speed

66/100

The ad

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

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Angle: Expert credibility & product quality - professional makeup artist reveals the secret to long-lasting bridal makeup isn't more product, but the right tools and techniquesHook: Curiosity gap - 'No, you don't actually need more makeup' contradicts common assumptionFormat: Video testimonial with product showcase

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The funnel behind it

Offer: WANT 20% OFF YOUR FIRST ORDER?

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73/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively targets professional makeup artists with strong social proof (50,000+ pros, industry awards, influencer endorsement) and clear value propositions (pro membership benefits, product categories). However, it suffers from moderate page speed (66), a somewhat generic headline that doesn't directly connect to the ad's bridal makeup angle, and multiple competing CTAs that dilute conversion focus. The popup offer (20% off first order) is compelling but interrupts the user journey. Mobile experience appears adequate but the page could benefit from faster loading and a more cohesive message matching the influencer-driven bridal makeup narrative from the ad.

What this funnel does right. Steal these.

Social proof: Excellent social proof throughout: 50,000+ pros testimonial, industry awards (Allure, Beauty Hits), influencer feature (Tami Bernard), video testimonials, and star ratings on products.
Trust signals: Strong trust signals: professional branding, industry awards, 50,000+ pro users, detailed product information, privacy policy, and influencer endorsement from Tami Bernard.
Offer clarity: The 20% off first order popup is clear and prominent, though the main page offers (pro membership, product bundles) could be more explicitly stated upfront.
Call to action: Multiple CTAs present (Learn More, Shop Pro Makeup, Shop Now, View All, Explore the Innovation) create some confusion; the primary CTA could be more prominent and singular.
Page speed: PageSpeed score of 66 indicates moderate performance; acceptable but not optimal for conversion, with room for improvement in loading times.
Mobile experience: Mobile layout appears functional with stacked sections and readable text, though the popup and multiple CTAs may create friction on smaller screens.

Full breakdown

Call to action7/10

Multiple CTAs present (Learn More, Shop Pro Makeup, Shop Now, View All, Explore the Innovation) create some confusion; the primary CTA could be more prominent and singular.

Page speed7/10

PageSpeed score of 66 indicates moderate performance; acceptable but not optimal for conversion, with room for improvement in loading times.

Trust signals8/10

Strong trust signals: professional branding, industry awards, 50,000+ pro users, detailed product information, privacy policy, and influencer endorsement from Tami Bernard.

Mobile experience7/10

Mobile layout appears functional with stacked sections and readable text, though the popup and multiple CTAs may create friction on smaller screens.

Headline6/10

"Bridal Beauty with Tami Bernard" is descriptive but generic; it doesn't emphasize the unique value proposition or connect strongly to the ad's focus on airbrush makeup and lasting coverage.

Social proof9/10

Excellent social proof throughout: 50,000+ pros testimonial, industry awards (Allure, Beauty Hits), influencer feature (Tami Bernard), video testimonials, and star ratings on products.

Message match6/10

The ad emphasizes bridal makeup, airbrush products, and Tami Bernard's expertise, but the landing page is more general (pro makeup tools, multiple product categories) rather than bridal-focused.

Offer clarity8/10

The 20% off first order popup is clear and prominent, though the main page offers (pro membership, product bundles) could be more explicitly stated upfront.