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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

66/100

Page speed

55/100

The ad

There are few things as exquisite as an Indian bride. We love sharing some of our favorite bridal looks from some of our favorite artists using TEMPTU. @makeupbyvinishaa @muabhattacharjee @makeupby_vas #bridalmakeupartist #bridalmakeup #weddingmakeup #indianbride #indianbrides #indianbridalmakeup #indianweddingmakeup #summerbride #temptu #temptupro #airbrushmakeup #airbrushbridalmakeup

TEMPTU

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Angle: Social proof through aspirational bridal aesthetics and artist credibilityHook: Compliment + user-generated content showcaseFormat: Carousel featuring bridal makeup looks from makeup artists

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The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

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66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

TEMPTU's landing page effectively showcases product quality and professional credibility through social proof and awards, but suffers from critical performance issues and message misalignment. The ad promotes Indian bridal makeup artistry with specific makeup artist features, yet the landing page pivots to generic airbrush technology benefits without maintaining the bridal narrative. The immediate popup offering 20% off creates friction on mobile. PageSpeed score of 55 is a major concern that will harm conversion rates. The page does well on trust and social proof but needs better message continuity from ad to landing page, faster load times, and more prominent bridal/wedding-specific positioning to match the ad's creative direction.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: professional brand presentation, award badges, 50,000+ pro users, customer testimonials, clear privacy policy link, professional video content, detailed product information. Brand positioning as industry leader is well-established.
Mobile experience: Mobile layout is clean and responsive. Stacked sections work well on mobile. Popup modal is appropriately sized. Navigation is accessible. Minor: popup appears immediately which may disrupt mobile UX, but overall mobile experience is solid.
Social proof: Strong social proof elements: 50,000+ pros claim, 4.5-star rating (67 reviews) on featured product, multiple award badges (Allure, Sephora, Beauty Awards), video testimonials from makeup artists. Directly relevant to target audience.
Call to action: Multiple CTAs present ('LEARN MORE', 'SHOP NOW', 'SHOP PRO MAKEUP'). Primary CTA is clear but not particularly urgent. Popup CTA ('YES PLEASE') is prominent but creates friction. CTAs are action-oriented but could emphasize exclusivity/urgency more.
Offer clarity: 20% off first order is clearly presented in popup modal. Main product (airbrush kit) is visible with pricing ($435 vs $847 value). However, offer clarity could be stronger on initial page load without popup friction.

Where it's weak

Page speed: PageSpeed score of 55 is below acceptable threshold (target 75+). Slow load times will increase bounce rate, particularly on mobile. This significantly impacts conversion potential and user experience.
Message match: Ad focuses on Indian bridal makeup artistry and specific makeup artists. Landing page emphasizes airbrush technology and pro makeup generally, but lacks specific bridal/wedding makeup positioning. Disconnect between ad's bridal narrative and page's product-centric approach.

Full breakdown

Call to action7/10

Multiple CTAs present ('LEARN MORE', 'SHOP NOW', 'SHOP PRO MAKEUP'). Primary CTA is clear but not particularly urgent. Popup CTA ('YES PLEASE') is prominent but creates friction. CTAs are action-oriented but could emphasize exclusivity/urgency more.

Page speed4/10

PageSpeed score of 55 is below acceptable threshold (target 75+). Slow load times will increase bounce rate, particularly on mobile. This significantly impacts conversion potential and user experience.

Trust signals8/10

Strong trust signals: professional brand presentation, award badges, 50,000+ pro users, customer testimonials, clear privacy policy link, professional video content, detailed product information. Brand positioning as industry leader is well-established.

Mobile experience8/10

Mobile layout is clean and responsive. Stacked sections work well on mobile. Popup modal is appropriately sized. Navigation is accessible. Minor: popup appears immediately which may disrupt mobile UX, but overall mobile experience is solid.

Headline6/10

Generic 'TEMPTU' headline lacks specificity and emotional resonance. Page uses section headers like 'FIND YOUR FINISH' and 'THE GAME CHANGER' which are more compelling, but primary headline doesn't match ad's bridal focus or create urgency.

Social proof8/10

Strong social proof elements: 50,000+ pros claim, 4.5-star rating (67 reviews) on featured product, multiple award badges (Allure, Sephora, Beauty Awards), video testimonials from makeup artists. Directly relevant to target audience.

Message match5/10

Ad focuses on Indian bridal makeup artistry and specific makeup artists. Landing page emphasizes airbrush technology and pro makeup generally, but lacks specific bridal/wedding makeup positioning. Disconnect between ad's bridal narrative and page's product-centric approach.

Offer clarity7/10

20% off first order is clearly presented in popup modal. Main product (airbrush kit) is visible with pricing ($435 vs $847 value). However, offer clarity could be stronger on initial page load without popup friction.

More ads from TEMPTU

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score