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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

70/100

Page speed

47/100

The ad

It’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup

Shop now

Angle: Product efficacy through real-world application (heat/water resistance demonstration)Hook: Relatable problem statement with curiosity gapFormat: Behind-the-scenes video with product showcase

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The funnel behind it

Offer: Creamy Air Corrective Makeup & Tattoo Cover Set - Ultimate high-performance formula with full coverage, lightweight, water-resistant. Free shipping when you spend $50.

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70/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

TEMPTU's landing page effectively converts traffic for their professional makeup airbrush products with strong social proof and clear product positioning. However, critical gaps exist: (1) Message-match weakness—the ad's compelling narrative about heat/water-resistant makeup for extreme conditions isn't reinforced on the landing page, missing opportunity to validate ad promise; (2) Speed is a major blocker at 47 PageSpeed score, likely causing significant bounce and abandonment; (3) The page could better leverage the professional makeup artist angle from the ad to strengthen positioning. Strengths include excellent social proof density (50K+ pros, reviews, awards), multiple well-placed CTAs, mobile optimization, and trust-building elements. The 20% discount popup is effective but appears too late. Recommendation: Optimize page speed urgently, add heat/water-resistance messaging to hero section, create ad-specific landing variant highlighting professional use cases.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: professional brand positioning, 50,000+ pro users claim, verified reviews (67 reviews, 4.5 stars), award badges (Allure, Best Beauty Buys), professional testimonial videos, clear product descriptions, 'Developed by professionals' messaging, free shipping offer, pro membership program with clear benefits. Privacy policy link present. Minor: could benefit from more specific certifications or guarantees.
Mobile experience: Page appears well-optimized for mobile with stacked layout, readable text, appropriately sized CTAs, and vertical scrolling flow. Navigation is accessible. Product images display clearly. Popup overlay is properly sized for mobile. No obvious mobile usability issues detected.
Social proof: Strong social proof elements: 50,000+ pros testimonial repeated twice, 4.5-star rating with 67 reviews on featured product, professional testimonial video content, brand awards visible (Allure, Best Beauty Buys, Beauty Awards). Influencer mention in ad (@makeupbyagarhodes) adds credibility but not directly leveraged on page.
Call to action: Multiple CTAs present: 'SHOP NOW' buttons (burgundy, high contrast), 'SHOP PRO MAKEUP' link, 'LEARN MORE' for pro membership. Primary CTA is clear and action-oriented. However, CTAs could be more specific (e.g., 'Shop Heat-Resistant Makeup' to match ad angle). Discount popup ('20% OFF FIRST ORDER') is effective but appears late in funnel.
Headline: Page headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is clear and descriptive. Secondary headline 'THE NEW MUST-HAVE FOR YOUR KIT' creates urgency. However, no explicit headline matching the ad's heat/water-resistance angle, missing opportunity to reinforce ad promise.
Offer clarity: Primary offer (Creamy Air Corrective Makeup & Tattoo Cover Set) is clearly presented with product images and description. However, the connection between the ad's focus on heat/water-resistant makeup and the specific product being promoted could be stronger. Free shipping threshold ($50) is clearly stated at top.

Where it's weak

Page speed: PageSpeed score of 47 is below acceptable threshold (target 75+). This significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Critical issue for landing page performance.

Full breakdown

Call to action7/10

Multiple CTAs present: 'SHOP NOW' buttons (burgundy, high contrast), 'SHOP PRO MAKEUP' link, 'LEARN MORE' for pro membership. Primary CTA is clear and action-oriented. However, CTAs could be more specific (e.g., 'Shop Heat-Resistant Makeup' to match ad angle). Discount popup ('20% OFF FIRST ORDER') is effective but appears late in funnel.

Page speed5/10

PageSpeed score of 47 is below acceptable threshold (target 75+). This significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Critical issue for landing page performance.

Trust signals8/10

Strong trust signals: professional brand positioning, 50,000+ pro users claim, verified reviews (67 reviews, 4.5 stars), award badges (Allure, Best Beauty Buys), professional testimonial videos, clear product descriptions, 'Developed by professionals' messaging, free shipping offer, pro membership program with clear benefits. Privacy policy link present. Minor: could benefit from more specific certifications or guarantees.

Mobile experience8/10

Page appears well-optimized for mobile with stacked layout, readable text, appropriately sized CTAs, and vertical scrolling flow. Navigation is accessible. Product images display clearly. Popup overlay is properly sized for mobile. No obvious mobile usability issues detected.

Headline7/10

Page headline 'CREAMY AIR CORRECTIVE MAKEUP & TATTOO COVER SET' is clear and descriptive. Secondary headline 'THE NEW MUST-HAVE FOR YOUR KIT' creates urgency. However, no explicit headline matching the ad's heat/water-resistance angle, missing opportunity to reinforce ad promise.

Social proof8/10

Strong social proof elements: 50,000+ pros testimonial repeated twice, 4.5-star rating with 67 reviews on featured product, professional testimonial video content, brand awards visible (Allure, Best Beauty Buys, Beauty Awards). Influencer mention in ad (@makeupbyagarhodes) adds credibility but not directly leveraged on page.

Message match6/10

Ad emphasizes heat/water/sun-resistant makeup for extreme conditions (pool shoots, heat waves). Landing page focuses on Creamy Air product but doesn't prominently highlight water/heat resistance benefits. Missing direct connection between ad narrative (professional makeup artist use case) and product benefits. Pro makeup angle is present but underutilized.

Offer clarity7/10

Primary offer (Creamy Air Corrective Makeup & Tattoo Cover Set) is clearly presented with product images and description. However, the connection between the ad's focus on heat/water-resistant makeup and the specific product being promoted could be stronger. Free shipping threshold ($50) is clearly stated at top.

More ads from TEMPTU

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score