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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

70/100

Page speed

67/100

The ad

It’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup

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Angle: Product efficacy through real-world application proofHook: Relatable problem statement with curiosity gapFormat: Behind-the-scenes video with product showcase

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The funnel behind it

Offer: 20% OFF YOUR FIRST ORDER

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70/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid foundational trust and social proof elements but suffers from a critical message-match problem. The ad narrative focuses on heat/water/sweat-resistant makeup for extreme conditions (pool shoots, heat waves), yet the landing page leads with bridal beauty content before pivoting to pro makeup. The disconnect creates friction in the user journey. The 20% first-order discount is buried in a mid-page popup rather than featured prominently in the hero section. While the page demonstrates strong credibility through awards, user counts, and influencer partnerships, it doesn't immediately validate the specific use case the ad promised. Mobile experience is good, but PageSpeed at 67 suggests optimization opportunities. The multiple CTAs are helpful but lack urgency messaging tied to the ad's heat-wave/extreme-condition angle.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: professional brand presentation, award badges, 50,000+ pro users, specific product ratings, influencer collaboration, clear company mission statement ('developed by professionals for professionals'), privacy policy link, multiple social proof elements throughout.
Mobile experience: Mobile layout is clean and responsive. Images scale well, text is readable, CTAs are appropriately sized. Popup overlay is functional though somewhat intrusive. Navigation and footer are mobile-optimized.
Social proof: Strong social proof present: 50,000+ pros use Temptu (stated twice), 67 reviews on featured product, multiple award badges (Allure, InStyle, Beauty Awards), influencer collaboration with makeup artist. Credible and well-distributed throughout page.
Call to action: Multiple CTAs present ('Learn More', 'Shop Pro Makeup', 'Shop Now', 'View All'). Primary CTA is clear but not urgency-driven. Popup CTA 'YES PLEASE' for discount is prominent but appears mid-scroll, potentially interrupting user journey.
Page speed: PageSpeed score of 67 is acceptable but not excellent. Page loads adequately on mobile but has room for optimization. Multiple high-res images and video embeds may impact perceived performance.
Offer clarity: 20% off first order is clear in popup, but main page lacks explicit offer visibility. Product benefits (heat/water/sweat-proof makeup) are implied through ad context but not prominently stated on landing page hero.

Where it's weak

Message match: Poor alignment between ad and landing page. Ad emphasizes heat/water/sweat-proof makeup for extreme conditions (pool shoots, heat waves). Landing page leads with bridal beauty, then pivots to pro makeup kits. No immediate connection to the specific use case advertised.

Full breakdown

Call to action7/10

Multiple CTAs present ('Learn More', 'Shop Pro Makeup', 'Shop Now', 'View All'). Primary CTA is clear but not urgency-driven. Popup CTA 'YES PLEASE' for discount is prominent but appears mid-scroll, potentially interrupting user journey.

Page speed7/10

PageSpeed score of 67 is acceptable but not excellent. Page loads adequately on mobile but has room for optimization. Multiple high-res images and video embeds may impact perceived performance.

Trust signals8/10

Strong trust signals: professional brand presentation, award badges, 50,000+ pro users, specific product ratings, influencer collaboration, clear company mission statement ('developed by professionals for professionals'), privacy policy link, multiple social proof elements throughout.

Mobile experience8/10

Mobile layout is clean and responsive. Images scale well, text is readable, CTAs are appropriately sized. Popup overlay is functional though somewhat intrusive. Navigation and footer are mobile-optimized.

Headline6/10

Page headline 'BRIDAL BEAUTY WITH TAMI BERNARD' doesn't match ad context about heat-resistant, waterproof makeup for extreme conditions. Misalignment between ad narrative (pool shoots, heat waves) and landing page focus.

Social proof8/10

Strong social proof present: 50,000+ pros use Temptu (stated twice), 67 reviews on featured product, multiple award badges (Allure, InStyle, Beauty Awards), influencer collaboration with makeup artist. Credible and well-distributed throughout page.

Message match5/10

Poor alignment between ad and landing page. Ad emphasizes heat/water/sweat-proof makeup for extreme conditions (pool shoots, heat waves). Landing page leads with bridal beauty, then pivots to pro makeup kits. No immediate connection to the specific use case advertised.

Offer clarity7/10

20% off first order is clear in popup, but main page lacks explicit offer visibility. Product benefits (heat/water/sweat-proof makeup) are implied through ad context but not prominently stated on landing page hero.

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266dVIDEO

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

—funnel score