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TEMPTU

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All TEMPTU ads & funnels →Meta Ad Library

Days running

266 days

Funnel score

55/100

Page speed

63/100

The ad

@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup

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Angle: Expert authority & product quality - professional makeup artist reveals the secret to long-lasting bridal makeup isn't more product, but the right tools and techniquesHook: Contrarian statement (debunking myth) - 'No, you don't actually need more makeup'Format: Video testimonial with product showcase - beauty professional demonstrating/discussing makeup application with tagged products

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The funnel behind it

Offer: WANT 20% OFF YOUR FIRST ORDER?

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55/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well with a clear, compelling offer (20% off first order) and strong visual hierarchy with contrasting CTAs. However, it suffers from significant weaknesses: the page appears to be a generic popup/modal rather than a dedicated landing page aligned with the ad's bridal makeup artist narrative, there's minimal social proof or trust signals visible, the mobile experience shows excessive whitespace and poor content density, and the page speed (63) is below optimal. The disconnect between the ad's storytelling about bridal makeup artistry and the generic discount offer creates poor message-match, making this feel like a generic acquisition funnel rather than a targeted bridal makeup solution.

What this funnel does right. Steal these.

Call to action: The primary CTA 'YES PLEASE' is action-oriented and uses positive language, with good contrast against the dark red button.
Offer clarity: The 20% off first order offer is clear and specific, though it lacks context about what products or services qualify.
Headline: The headline is direct and benefit-driven, but generic and doesn't connect to the bridal makeup positioning from the ad.

Where it's weak

Social proof: No visible customer testimonials, reviews, ratings, or social proof elements appear on the page; only a brand name (TEMPTU) is shown.
Message match: The ad emphasizes bridal makeup artistry and professional techniques, but the landing page is a generic discount popup with no bridal-specific messaging or context.
Trust signals: Limited trust signals visible; no customer reviews, certifications, guarantees, or brand credibility markers are prominently displayed on the page.
Mobile experience: The mobile layout shows excessive whitespace and poor content utilization, with the offer appearing far down the page and limited visual hierarchy.

Full breakdown

Call to action8/10

The primary CTA 'YES PLEASE' is action-oriented and uses positive language, with good contrast against the dark red button.

Page speed6/10

PageSpeed score of 63 indicates moderate performance issues that could impact user experience and conversion rates.

Trust signals4/10

Limited trust signals visible; no customer reviews, certifications, guarantees, or brand credibility markers are prominently displayed on the page.

Mobile experience5/10

The mobile layout shows excessive whitespace and poor content utilization, with the offer appearing far down the page and limited visual hierarchy.

Headline7/10

The headline is direct and benefit-driven, but generic and doesn't connect to the bridal makeup positioning from the ad.

Social proof3/10

No visible customer testimonials, reviews, ratings, or social proof elements appear on the page; only a brand name (TEMPTU) is shown.

Message match3/10

The ad emphasizes bridal makeup artistry and professional techniques, but the landing page is a generic discount popup with no bridal-specific messaging or context.

Offer clarity8/10

The 20% off first order offer is clear and specific, though it lacks context about what products or services qualify.