TEMPTU
Facebook · Instagram · Audience Network · Video
The ad
@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
Shop nowThe funnel behind it
Offer: WANT 20% OFF YOUR FIRST ORDER?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well with a clear, compelling offer (20% off first order) and strong visual hierarchy with contrasting CTAs. However, it suffers from significant weaknesses: the page appears to be a generic popup/modal rather than a dedicated landing page aligned with the ad's bridal makeup artist narrative, there's minimal social proof or trust signals visible, the mobile experience shows excessive whitespace and poor content density, and the page speed (63) is below optimal. The disconnect between the ad's storytelling about bridal makeup artistry and the generic discount offer creates poor message-match, making this feel like a generic acquisition funnel rather than a targeted bridal makeup solution.
What this funnel does right. Steal these.
- Call to action: The primary CTA 'YES PLEASE' is action-oriented and uses positive language, with good contrast against the dark red button.
- Offer clarity: The 20% off first order offer is clear and specific, though it lacks context about what products or services qualify.
- Headline: The headline is direct and benefit-driven, but generic and doesn't connect to the bridal makeup positioning from the ad.
Where it's weak
- Social proof3/10
No visible customer testimonials, reviews, ratings, or social proof elements appear on the page; only a brand name (TEMPTU) is shown.
- Message match3/10
The ad emphasizes bridal makeup artistry and professional techniques, but the landing page is a generic discount popup with no bridal-specific messaging or context.
- Trust signals4/10
Limited trust signals visible; no customer reviews, certifications, guarantees, or brand credibility markers are prominently displayed on the page.
- Mobile experience5/10
The mobile layout shows excessive whitespace and poor content utilization, with the offer appearing far down the page and limited visual hierarchy.
Full breakdown
The primary CTA 'YES PLEASE' is action-oriented and uses positive language, with good contrast against the dark red button.
PageSpeed score of 63 indicates moderate performance issues that could impact user experience and conversion rates.
Limited trust signals visible; no customer reviews, certifications, guarantees, or brand credibility markers are prominently displayed on the page.
The mobile layout shows excessive whitespace and poor content utilization, with the offer appearing far down the page and limited visual hierarchy.
The headline is direct and benefit-driven, but generic and doesn't connect to the bridal makeup positioning from the ad.
No visible customer testimonials, reviews, ratings, or social proof elements appear on the page; only a brand name (TEMPTU) is shown.
The ad emphasizes bridal makeup artistry and professional techniques, but the landing page is a generic discount popup with no bridal-specific messaging or context.
The 20% off first order offer is clear and specific, though it lacks context about what products or services qualify.
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298dCAROUSELTEMPTU
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
298dCAROUSELTEMPTU
298dVIDEO@giselledozier knows how to make magic: No, you don’t actually need more makeup to get it to last. You just need a bridal makeup artist with the right products and the right techniques 💅🏼 That’s why my kit is stocked with tools and products for every skin type and every need, like @temptu airbrush makeup 🩷 for my brides who want to keep the coverage light, but still need their glam to last all day 💍 Products: @temptu sb foundation @viseart neutral mattes eyeshadow palette @glossier bluff eyeshadow palette @juviasplace blush lily liquid blush @diorbeauty backstage highlighter palette @anastasiabeverlyhills cotton candy lip gloss @makeupforever endless cacao lip liner - #bridalmakeup #weddingmakeup #bride #bridalbeauty #makeupinspiration #bridesmaid #temptu #temptupro #airbrushmakeup
298dVIDEOIt’s HOT out there! Want a look that doesn’t melt in the heat? @makeupbyagarhodes shares her tips! Wow, I can’t believe how many amazing heat, water, and sun photo shoots I’ve done! We’re currently in the midst of another heat wave, so let’s take a moment to #throwback to that incredible water/pool submerged shoot 💦📸💄 Picture this: the beauty team right in the water with the models, helping them float and perfectly positioning their hair and gowns! It was such a blast! But I know what you are really curious about. The secret sauce of products I use to keep makeup looking flawless, both on the face and body! Let’s dive in 😉 into that next! Airbrush with @temptu Air Pro & Perfect Canvas Foundation Color @danessamyricksbeauty ColorFix eyes and cheeks Eyeliner & Lips @esumcosmetics Dual Lip Pencils , multiple ! Setting - that’s the hero ‼️ @skindinavia Finishing Spray - multiple layers all over face and body 💦 Photography @bermontgomery Hair @paulopassani @ninfashair Models @by.ukari @haleyxgrace Published @onmakeupmagazine #temptu #temptupro #airbrushmakeup #waterproofmakeup #sweatproof #sweatproofmakeup
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