Library/beauty· US

Beauty From Bees

Facebook · Instagram · Messenger · Video

Active

All Beauty From Bees ads & funnels →Visit site Meta Ad Library

Days running

175 days

Funnel score

73/100

Page speed

59/100

The ad

If your skin feels tight, flaky, or itchy no matter what you use — this is for you. Our Body Serum is 100% natural, waterless, and crafted by us (not in a lab) with just 7 calming ingredients that actually nourish your skin barrier. First-timers get 20% off — now’s your chance to feel relief. ✅ Try it for 20% off ➝ [Code: SERUM20] See why thousands are switching to skincare that actually delivers. Does not combine with other offers or subscriptions.

20% OFF: Code SERUM20

Shop now

Angle: Problem-solution positioning with natural/clean beauty differentiationHook: Pain point identification (tight, flaky, itchy skin)Format: Product demo/testimonial video

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The funnel behind it

Offer: Free 8oz Body Serum (+ 20% off with code SERUM20)

Visit landing page →

73/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively captures the core offer (free serum + discount) with good message-to-page alignment. The mobile experience is clean and the CTA is prominent. However, the page lacks social proof elements (reviews/testimonials) that would validate the ad's claim about 'thousands switching.' The PageSpeed score of 59 is concerning for mobile conversions. The privacy notice, while trust-building, consumes valuable above-fold real estate. The headline could be stronger by echoing the ad's problem-solution angle rather than leading with 'free.' Adding urgency signals (limited time, stock count) and visible trust indicators would improve conversion potential.

What this funnel does right. Steal these.

Offer clarity: Free 8oz Body Serum offer is crystal clear and prominently displayed. Discount code (SERUM20) is explicitly mentioned in both ad and landing page.
Call to action: 'Yes please!' is action-oriented and matches the offer. High contrast black button is visible. However, no secondary CTAs or urgency indicators (countdown timer, limited stock) present.
Mobile experience: Clean mobile layout with proper spacing. Email input field and CTA button are appropriately sized. Privacy notice is accessible but takes up significant real estate.
Message match: Strong alignment between ad and landing page. Both emphasize natural ingredients, skin barrier nourishment, and the discount offer. Ad's problem statement (tight/flaky/itchy skin) could be more visible on page.
Trust signals: Privacy messaging present ('We respect your privacy') which is good. Brand logo visible. However, no trust badges, certifications, guarantees, or return policy visible on this fold.
Headline: Headline 'Want a FREE 8oz Body Serum?' is clear but generic. Doesn't reinforce the problem-solution narrative from the ad (tight, flaky, itchy skin).

Where it's weak

Social proof: Ad mentions 'thousands are switching' but landing page shows no reviews, testimonials, ratings, or user-generated content to validate claims.

Full breakdown

Call to action8/10

'Yes please!' is action-oriented and matches the offer. High contrast black button is visible. However, no secondary CTAs or urgency indicators (countdown timer, limited stock) present.

Page speed6/10

PageSpeed score of 59 indicates moderate performance issues. Mobile conversion rates typically drop 7% for every 1-second delay. This score suggests optimization needed.

Trust signals7/10

Privacy messaging present ('We respect your privacy') which is good. Brand logo visible. However, no trust badges, certifications, guarantees, or return policy visible on this fold.

Mobile experience8/10

Clean mobile layout with proper spacing. Email input field and CTA button are appropriately sized. Privacy notice is accessible but takes up significant real estate.

Headline7/10

Headline 'Want a FREE 8oz Body Serum?' is clear but generic. Doesn't reinforce the problem-solution narrative from the ad (tight, flaky, itchy skin).

Social proof5/10

Ad mentions 'thousands are switching' but landing page shows no reviews, testimonials, ratings, or user-generated content to validate claims.

Message match8/10

Strong alignment between ad and landing page. Both emphasize natural ingredients, skin barrier nourishment, and the discount offer. Ad's problem statement (tight/flaky/itchy skin) could be more visible on page.

Offer clarity9/10

Free 8oz Body Serum offer is crystal clear and prominently displayed. Discount code (SERUM20) is explicitly mentioned in both ad and landing page.