Beauty From Bees
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The ad
If your skin feels tight, flaky, or itchy no matter what you use — this is for you. Our Body Serum is 100% natural, waterless, and crafted by us (not in a lab) with just 7 calming ingredients that actually nourish your skin barrier. First-timers get 20% off — now’s your chance to feel relief. ✅ Try it for 20% off ➝ [Code: SERUM20] See why thousands are switching to skincare that actually delivers. Does not combine with other offers or subscriptions.
20% OFF: Code SERUM20
Shop nowThe funnel behind it
Offer: One-time purchase CA$32.00
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through extensive social proof (38,331 reviews, ELLE and Good Housekeeping badges, detailed customer testimonials), clear product benefits with visual ingredient breakdowns, and a strong mobile-optimized layout. However, it significantly underperforms on offer clarity—the advertised 20% discount code (SERUM20) is completely absent from the page, creating a major disconnect between ad promise and landing page reality. The CTA is generic and buried below the fold, and page speed is critically slow (40/100), which will hurt conversion on mobile devices where most traffic likely arrives.
What this funnel does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Mobile experience7/10
- Headline7/10
Where it's weak
- Offer clarity2/10
- Message match3/10
- Call to action4/10
- Page speed4/10
Full breakdown
Call to action
4/10Primary CTA 'Add to cart' is present but generic, appears below the fold, and lacks urgency or connection to the advertised discount.
- Clear, action-oriented button text ('Add to cart')
- High contrast black button against lighter background
- Positioned after key product information
- Generic CTA doesn't reference the 20% discount or create urgency
- Appears well below the fold, requiring significant scrolling
- No secondary CTA promoting the discount code or limited-time offer
Page speed
4/10PageSpeed score of 40/100 converts to approximately 4/10, indicating critically slow load times that will significantly impact mobile conversions.
- PageSpeed score of 40/100 is well below acceptable thresholds
- Slow speed will increase bounce rate, especially on mobile
- Multiple high-resolution product images likely contributing to load time
Trust signals
8/10Strong trust signals: 38,331 verified reviews, ELLE and Good Housekeeping badges, detailed ingredient transparency, 30-day guarantee, made-in-Canada positioning, and authentic customer testimonials with specific details.
- 38,331 reviews with 5-star rating and verified purchase indicators
- ELLE and Good Housekeeping editorial badges near top
- 30-Day Guarantee and Free Shipping promise prominently displayed
- No visible security badges or SSL indicators in screenshots
- Popup modal asking for email could feel like data harvesting to some users
Mobile experience
7/10Layout is mobile-responsive with stacked elements, readable text, and touch-friendly buttons, though the slow page speed will impact mobile experience significantly.
- Single-column layout optimized for narrow screens
- Large, tappable buttons and interactive elements
- Product images scale appropriately for mobile viewing
- Slow page speed (40/100) will cause poor mobile performance
- Multiple expandable sections require scrolling to access information
- Popup modal (free serum offer) may be intrusive on small screens
Headline
7/10The headline 'Deeply Hydrates, Strengthening Your Skin's Barrier' is benefit-focused and matches the product category, though it's generic and doesn't differentiate.
- Clearly states the main benefit (hydration and barrier strengthening)
- Uses simple, accessible language
- Positioned prominently at top of page
- Generic phrasing that could apply to many serums
- Doesn't mention the unique 'waterless' or '100% natural' angle from the ad
- Doesn't address the pain point (tight, flaky, itchy skin) mentioned in the ad
Social proof
9/10Extensive social proof throughout: 38,331 reviews with 5-star rating, ELLE and Good Housekeeping badges, multiple detailed customer testimonials with names and dates visible in lower sections.
- 38,331 reviews with prominent 5-star rating displayed under product name
- Two prestigious publication badges (ELLE, Good Housekeeping) visible near top
- Multiple named customer testimonials with dates and star ratings in lower sections
Message match
3/10Significant mismatch: ad emphasizes '20% off with code SERUM20' and '100% natural, waterless' but page shows no discount code, doesn't highlight waterless formulation, and uses generic benefit language instead of addressing the pain point.
- Product name 'Body Serum' matches between ad and page
- Page does mention '100% Natural' in one section lower down
- Product category and basic positioning align
- Advertised 20% discount code (SERUM20) completely missing from page
- Ad's pain-point focus ('tight, flaky, itchy skin') not reflected in headline
- Waterless formulation not emphasized despite being in ad copy
Offer clarity
2/10The advertised 20% discount code SERUM20 is nowhere on the page; only the full $32 price is shown.
- No mention of SERUM20 code anywhere on the page
- No 20% discount visible or applied to pricing
- Ad promises 20% off but page shows only full price ($32.00)
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.