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Harry's

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All Harry's ads & funnels →Meta Ad Library

Days running

172 days

Funnel score

43/100

Page speed

34/100

The ad

Say goodbye to puffy, tired-looking eyes with our Cooling Eye Kit!

Depuff Your Face with Harry's New Product

Get offer

Angle: Problem-solution (aesthetic improvement)Hook: Pain point acknowledgmentFormat: Static image

View this ad in Meta Ad Library →

The funnel behind it

Offer: Say goodbye to puffy, tired-looking eyes with our Cooling Eye Kit!

Full landing page teardown →Visit landing page →

43/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has a catastrophic ad-to-page mismatch. The ad promotes a 'Cooling Eye Kit' for depuffing tired eyes, but the page displays shaving razors and grooming products with no eye care products visible. This is either a URL routing error or a fundamental campaign setup mistake. Combined with a poor PageSpeed score of 34, the page will experience high bounce rates, low conversions, and damaged brand trust. The page itself has decent mobile responsiveness and some social proof elements, but these cannot overcome the core issue: users are not landing on the product they clicked to see.

What this funnel does right. Steal these.

Mobile experience: Mobile layout appears responsive with stacked elements, readable text, and accessible navigation. However, the fundamental mismatch makes mobile experience irrelevant.

Where it's weak

Page speed: PageSpeed score of 34 is poor. Significantly below acceptable thresholds (50+). Will cause high bounce rates and poor user experience.
Message match: Critical failure. Ad advertises 'Cooling Eye Kit' for depuffing eyes; landing page is entirely about shaving razors (Harry's Plus, Harry's Original). Complete disconnect between ad promise and page content.
Trust signals: Landing on wrong product category severely damages trust. Users expecting eye care product see shaving razors instead. Cookie consent dialog present but doesn't offset the core trust violation of misleading ad-to-page routing.
Offer clarity: Ad promises 'Cooling Eye Kit' but landing page shows razors/shaving products. No cooling eye kit visible on page. Severe mismatch between ad offer and actual product displayed.
Call to action: Multiple 'SHOP NOW' buttons present but none clearly tied to the advertised cooling eye kit. CTAs are generic and don't reinforce the specific offer from the ad.
Headline: Page headline 'Upgrade Your Shave' doesn't match ad headline 'Depuff Your Face with Harry's New Product'. Creates confusion about what's being sold.

Full breakdown

Call to action5/10

Multiple 'SHOP NOW' buttons present but none clearly tied to the advertised cooling eye kit. CTAs are generic and don't reinforce the specific offer from the ad.

Page speed2/10

PageSpeed score of 34 is poor. Significantly below acceptable thresholds (50+). Will cause high bounce rates and poor user experience.

Trust signals3/10

Landing on wrong product category severely damages trust. Users expecting eye care product see shaving razors instead. Cookie consent dialog present but doesn't offset the core trust violation of misleading ad-to-page routing.

Mobile experience7/10

Mobile layout appears responsive with stacked elements, readable text, and accessible navigation. However, the fundamental mismatch makes mobile experience irrelevant.

Headline5/10

Page headline 'Upgrade Your Shave' doesn't match ad headline 'Depuff Your Face with Harry's New Product'. Creates confusion about what's being sold.

Social proof6/10

Star ratings visible on best-seller products (2,944 and 8,012 reviews shown). However, these are for razors, not the advertised cooling eye kit. Limited social proof for the actual advertised product.

Message match2/10

Critical failure. Ad advertises 'Cooling Eye Kit' for depuffing eyes; landing page is entirely about shaving razors (Harry's Plus, Harry's Original). Complete disconnect between ad promise and page content.

Offer clarity4/10

Ad promises 'Cooling Eye Kit' but landing page shows razors/shaving products. No cooling eye kit visible on page. Severe mismatch between ad offer and actual product displayed.