Library/beauty· US

Harry's

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Active

All Harry's ads & funnels →Meta Ad Library

Days running

172 days

Funnel score

59/100

Page speed

38/100

The ad

Meet the easy-to-use oil-eliminating stick formulated for men.

Tired of Greasy, Shiny Skin?

Shop now

Angle: Problem-solution (grease/shine elimination)Hook: Pain-point questionFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Harry's Plus delivers our smoothest, most effortless glide yet.

Visit landing page →

59/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This Harry's landing page excels in visual design, clear CTAs, and trust-building elements like customer reviews and German engineering credentials. However, it suffers from a critical message-match failure: the ad promotes an oil-eliminating stick for greasy skin, but the page is entirely dedicated to razors and shaving products with no visible anti-shine product. Additionally, the PageSpeed score of 38 is severely problematic, indicating slow load times that will frustrate users and tank conversions. The page needs either proper product routing to an anti-shine stick landing page or the ad campaign should be redirected to shaving product pages. The performance issue must be addressed immediately.

What this funnel does right. Steal these.

Call to action: Multiple prominent 'SHOP NOW' buttons in contrasting orange/red color are highly visible and action-oriented throughout the page.
Trust signals: The page displays brand authority through German engineering claims, customer reviews with star ratings, and professional product photography.
Mobile experience: The page appears responsive with stacked layouts, readable text, and touch-friendly buttons suitable for mobile viewing.
Headline: The main headline 'Upgrade Your Shave' is clear and benefit-driven, though it doesn't match the ad's focus on oil control and skin shine.
Social proof: The page displays star ratings (2,945 and 8,015 reviews) on best-selling products, providing credibility through customer reviews.

Where it's weak

Page speed: PageSpeed score of 38 indicates poor performance; the page loads slowly, which significantly impacts user experience and conversion rates.
Message match: Critical mismatch: the ad promotes an oil-eliminating stick for greasy skin, but the landing page is entirely focused on razors and shaving products with no visible anti-shine or oil-control product.

Full breakdown

Call to action8/10

Multiple prominent 'SHOP NOW' buttons in contrasting orange/red color are highly visible and action-oriented throughout the page.

Page speed2/10

PageSpeed score of 38 indicates poor performance; the page loads slowly, which significantly impacts user experience and conversion rates.

Trust signals7/10

The page displays brand authority through German engineering claims, customer reviews with star ratings, and professional product photography.

Mobile experience7/10

The page appears responsive with stacked layouts, readable text, and touch-friendly buttons suitable for mobile viewing.

Headline7/10

The main headline 'Upgrade Your Shave' is clear and benefit-driven, though it doesn't match the ad's focus on oil control and skin shine.

Social proof7/10

The page displays star ratings (2,945 and 8,015 reviews) on best-selling products, providing credibility through customer reviews.

Message match3/10

Critical mismatch: the ad promotes an oil-eliminating stick for greasy skin, but the landing page is entirely focused on razors and shaving products with no visible anti-shine or oil-control product.

Offer clarity6/10

The page focuses heavily on razors and shaving products, but the ad is about an oil-eliminating stick for greasy skin—a completely different product category not clearly featured.