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Harry's

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Active

All Harry's ads & funnels →Meta Ad Library

Days running

172 days

Funnel score

53/100

Page speed

37/100

The ad

Say goodbye to puffy, tired-looking eyes with our Cooling Eye Kit!

Depuff Your Face with Harry's New Product

Learn more

Angle: Problem-solution (aesthetic improvement)Hook: Pain point acknowledgmentFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Harry's Plus delivers our smoothest, most effortless glide yet.

Visit landing page →

53/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has significant strengths in trust-building (German engineering credentials, detailed manufacturing story, customer reviews with 2,945+ ratings) and clear product categorization. However, it suffers from critical weaknesses: the page fails to feature the advertised "Cooling Eye Kit" prominently—instead leading with the Harry's Plus razor, creating poor message-match with the ad. The primary CTA is generic "SHOP NOW" rather than specific to the eye kit. Mobile optimization appears adequate but the page speed is critically poor at 37/100, which will hurt conversion rates. Social proof is present but scattered across multiple products rather than concentrated on the advertised item. The offer clarity for the specific eye kit product is weak since it's buried in the "What's New" section rather than featured as the hero product.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including 'Engineered in Germany' messaging, detailed manufacturing story, multiple customer reviews with high ratings, and established brand presence.
Mobile experience: Layout appears responsive with stacked sections, readable text, and touch-friendly buttons, though the poor page speed will impact mobile experience.
Social proof: Multiple products display star ratings (2,945 reviews for Body Wash, 8,015 for Shave Pack) and customer testimonials, though not specifically for the eye kit.

Where it's weak

Page speed: PageSpeed score of 37/100 is critically poor, indicating significant performance issues that will harm mobile usability and conversion rates.
Message match: Severe mismatch: ad promotes 'Cooling Eye Kit' and 'Depuff Your Face,' but page hero features Harry's Plus razor with no eye kit prominence until far down the page.
Offer clarity: The Cooling Eye Kit is buried in the 'What's New' section with minimal description, not clearly positioned as the main offer despite being the advertised product.
Call to action: Multiple 'SHOP NOW' buttons exist throughout the page, but none are specifically tied to the Cooling Eye Kit or use action-oriented language like 'Learn More' from the ad.

Full breakdown

Call to action5/10

Multiple 'SHOP NOW' buttons exist throughout the page, but none are specifically tied to the Cooling Eye Kit or use action-oriented language like 'Learn More' from the ad.

Page speed2/10

PageSpeed score of 37/100 is critically poor, indicating significant performance issues that will harm mobile usability and conversion rates.

Trust signals8/10

Strong trust signals including 'Engineered in Germany' messaging, detailed manufacturing story, multiple customer reviews with high ratings, and established brand presence.

Mobile experience7/10

Layout appears responsive with stacked sections, readable text, and touch-friendly buttons, though the poor page speed will impact mobile experience.

Headline6/10

'Upgrade Your Shave' is clear and benefit-driven, but completely misaligned with the ad's focus on a cooling eye kit product.

Social proof7/10

Multiple products display star ratings (2,945 reviews for Body Wash, 8,015 for Shave Pack) and customer testimonials, though not specifically for the eye kit.

Message match3/10

Severe mismatch: ad promotes 'Cooling Eye Kit' and 'Depuff Your Face,' but page hero features Harry's Plus razor with no eye kit prominence until far down the page.

Offer clarity4/10

The Cooling Eye Kit is buried in the 'What's New' section with minimal description, not clearly positioned as the main offer despite being the advertised product.